The past few years, the buzz about conversational experiences and digital assistants has increased dramatically. According to a recently issued report by eMarketer, 87% of B2C marketers in the US believe that chatbots and digital assistants will play a significant role in marketing before 2021. In these slides we will cover the Google Assistant and learn why you wish to build an action for it.

1. Client Conversation Guide
Ido Green
Developer Advocate
OCT 2017

2. 87% of B2C marketers in the US believe
chatbots and digital assistants will play a
significant role in marketing before 2021.
—eMarketer

3. Conversational
computing is
here to stay
Technology breakthroughs enable
a more natural conv. experience
Popular platforms have made
engaging with assistants mainstream
Empowered users required
customized support

4. Competition
will intensify,
often redefining
your product
category

5. Mobile-first
changed our
world in less
than 10 years

6. Promotion and
Distribution will
need to be
optimized for
assistive AI

7. Brands will be
assessed as
people
A conversational era
• FUNNY
• QUIRKY
• SERIOUS

8. 8
Meet the Google Assistant
Ask it questions. Tell it to do things. It’s your own
personal Google, always ready to help.

9. Ready to
help across
100M+ devices

11. Location & Context awareness
Knowledge Graph
Identity
Payments
Structured Data Markup
Natural Language Understanding
Machine Learning
Individual speech recognition
Built on cutting edge Google tech

12. 70% of
requests are
in natural
language
How much time is left
on my banana bread?
You’ve got 5 minutes
and 12 seconds to go

13. Voice Typing Tap Google Lens
Coming soon

14. Talk
Tap
Type

15. Helping you get things done
Enjoy music & movies
Listen to news
Control devices around your home
Communicate with others
And more use cases through
Actions on Google
Order goods & services

16. Structured
Data Markup

17. A growing
audience:
devices

18. JapaneseGerman
A growing
audience:
languages FR French CA French
Korean
UK English AU English CA English
US English

19. UI Options
enable new
use cases

20. Apps for
families
* US-only

21. Templates
get you up
and running
* Only in US-English

22. Apps have
transactional
capabilities
* US-only - Coming soon to the UK
Google-Facilitated
Payments
Seamless
Account Linking
Re-engagement
& Order Updates

23. App directory
enables discovery

24. App suggestions
increase discovery

25. Ok Google, talk
to __________.
Ok Google, connect
me with __________.
Ok Google, get
__________.

26. Shortcuts drive
re-engagement

27. Reach new users across
100M+ devices
Benefit from first-mover advantage
on a new uncrowded platform
Authentically connect through a
conversation with new and existing users
Develop technical know-how
and help shape the platform
The time is
right to build
apps for the
Assistant

29. Some insights
from Google

30. Conversation is
not just about
information
retrieval

31. To be assistive
be everywhere
your users are

32. Assistance
is not just
about voice

33. Interactions will
move beyond
keywords
Weather
San Francisco
Today
What’s the
weather today?

34. How to get started

35. Find the
micro-moments
where you can
become
assistive
I want to buy...
I want to go...
I want to know...
I want to do...

36. I want to know...
I want to go...
I want to do...
I want to buy...

37. Develop a
persona

38. Optimize your
content for the
Google Assistant

39. Explore: developers.google.com/actions
NLP: dialogflow.com/google-assistant
Developer community: g.co/actionsdev
Our mailing list:
assistant.google.com/developer
Tools & partners :
developers.google.com/actions/tools/
Useful Resources
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