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Strengths Based 
Leadership 
By 
920.374.3608 | lauriecrawfordcoaching.com
Page 1 of 11 
VIAMe!TM Character Strengths http://www.viame.org/ 
Appreciation of Beauty and Excellence 
You notice and appreciate beauty, excellence and/or skilled performance to all domains 
of life, from nature to art to mathematics to science to everyday experience. 
Bravery 
You are a courageous person who does not shrink from threat, challenge, difficulty or 
pain. You speak up for what is right even if there is opposition. You act on your 
convictions. 
Creativity 
Thinking of new ways to do things is a crucial part of who you are. You are never content 
with doing something the conventional way if a better way is possible. 
Curiosity 
You are curious about everything. You are always asking questions and you find all 
subjects and topics fascinating. You like exploration and discovery. 
Fairness 
Treating all people fairly is one of your abiding principles. You do not let your personal 
feelings bias your decisions about other people. You give everyone a chance. 
Forgiveness 
You forgive those who have done you wrong. You always give people a second chance. 
Your guiding principle is mercy and not revenge. 
Gratitude 
You are aware of the good things that happen to you and you never take them for 
granted. Your friends and family members know that you are a grateful person because 
you always take the time to express your thanks. 
Honesty 
You are an honest person, not only by speaking the truth but by living your life in a 
genuine and authentic way. You are down to earth and without pretense; you are a 
“real” person. 
Hope 
You expect the best in the future and you work to achieve it. You believe that the future 
is something that you can control. 
Laurie Crawford Coaching, LLC laurie@lauriecrawfordcoaching.com 920.374.3608
Page 2 of 11 
Humility 
You do not seek the spotlight, preferring to let your accomplishments speak for 
themselves. You do not regard yourself as special and others recognize and value your 
modesty. 
Humor 
You like to laugh and tease. Bringing smiles to other people is important to you. You try 
to see the light side of all situations. 
Judgment 
Thinking things through and examining them from all sides are important aspects of 
who you are. You do not jump to conclusions and you rely only on solid evidence to 
make your decisions. You are able to change your mind. 
Kindness 
You are kind and generous to others and you are never too busy to do a favor. You enjoy 
doing good deeds for others, even if you do not know them well. 
Leadership 
You excel at the tasks of leadership: encouraging a group to get things done and 
preserving harmony within the group by making everyone feel included. You do a good 
job organizing activities and seeing that they happen. 
Love 
You value close relations with others, in particular those in which sharing and caring are 
reciprocated. The people to whom you feel most close are the same people who feel 
most close to you. 
Love of Learning 
You love learning new things, whether in a class or on your own. You have always loved 
school, reading and museums - anywhere and everywhere there is an opportunity to 
learn. 
Perspective 
Although you may not think of yourself as wise, your friends hold this view of you. They 
value your perspective on matters and turn to you for advice. You have a way of looking 
at the world that makes sense to others and to yourself. 
Laurie Crawford Coaching, LLC laurie@lauriecrawfordcoaching.com 920.374.3608
Page 3 of 11 
Perseverance 
You work hard to finish what you start. No matter the project, you “get it out the door” 
in a timely fashion. You do not get distracted when you work and you take satisfaction 
in completing tasks. 
Prudence 
You are a careful person and your choices are consistently prudent ones. You do not say 
or do things that you might later regret. 
Self-Regulation 
You self-consciously regulate what you feel and what you do. You are a disciplined 
person. You are in control of your appetites and your emotions, not vice versa. 
Social Intelligence 
You are aware of the motives and feelings of other people. You know what to do to fit in 
to different social situations and you know what to do to put others at ease. 
Teamwork 
You excel as a member of a group. You are a loyal and dedicated teammate, you always 
do your share and you work hard for the success of your group. 
Spirituality 
You have strong and coherent beliefs about the higher purpose and meaning of the 
universe. You know where you fit in the larger scheme. Your beliefs shape your actions 
and are a source of comfort to you. 
Zest 
Regardless of what you do, you approach it with excitement and energy. You never do 
anything halfway or halfheartedly. For you, life is an adventure. 
VIAMe!TM Character Strengths http://www.viame.org/ 
Laurie Crawford Coaching, LLC laurie@lauriecrawfordcoaching.com 920.374.3608
Page 4 of 11 
Scenario #1 – Marketing Firm & Restaurant 
 Your DePere marketing firm has a long-standing relationship with a large and 
popular restaurant in Milwaukee. They are not your number one client, but are in 
the top five. 
 It is a family-run restaurant - the parents own the business and their one adult 
daughter and two adult sons run the business day to day. 
 Their son and your firm’s finance manager are childhood friends, which is why 
they decided to work with your firm instead of a big-city marketing company. 
 The parents have very high expectations and they sometimes micromanage. 
 You have a great relationship with their daughter, who runs the business day to 
day with her brothers. She is the person you work with and communicate with on 
all projects. 
 The parents would like your firm to develop a new and exciting marketing 
campaign to reach markets beyond their current area. 
 The parents will be leaving in two weeks for a one-month European vacation. 
 They would like to see a draft plan and proposal before they leave on vacation 
and a final product when they return one month later. 
 It usually takes at least a month to develop a draft plan and proposal. 
 You have other clients who have project deadlines that must also be met. 
For Discussion: 
What do you need to consider before developing a plan of action? 
How would you use your strengths in this scenario? 
How would you use others’ strengths in this scenario? 
Laurie Crawford Coaching, LLC laurie@lauriecrawfordcoaching.com 920.374.3608
Page 5 of 11 
Notes: 
Laurie Crawford Coaching, LLC laurie@lauriecrawfordcoaching.com 920.374.3608
Page 6 of 11 
Scenario #2 – Private College & Strategic Planning Team 
 Private College – 60 administrative and management staff, 40 faculty, 1,000 
students and 15 board members. 
 It is January and the college’s president and board of directors are discussing 
developing a new / updated strategic plan. 
 The college is nearing completion of goals from the previous strategic plan and it 
is time to begin preparing for 18 months from now when a new plan needs to be 
solidly in place. 
 This planning cycle will include obtaining input from the board, administrative 
and management staff, faculty, and students. This is something new. In past 
plans, only board and management input was included. 
 Your strategic planning team has been tasked with developing a plan to obtain 
input from all four stakeholder groups. 
 Your team asked that faculty, staff and students be allowed two (2) hours 
“offline” for this process. The college president enthusiastically approved. 
 As you begin talking about scheduling, five management staff who are quite vocal 
are being just cooperative enough, but challenging at the same time. They think 
input from faculty, staff and students is unnecessary and are concerned about the 
downtime. The other twenty management staff are on board and fully supportive. 
 This is not a familiar process for the college. Your team needs to make sure that 
the process makes all invited feel comfortable. Everyone needs to know that their 
input is valued and how it will be used. 
For Discussion: 
What do you need to consider before developing a plan of action? 
How would you use your strengths in this scenario? 
How would you use others’ strengths in this scenario? 
Laurie Crawford Coaching, LLC laurie@lauriecrawfordcoaching.com 920.374.3608
Page 7 of 11 
Notes: 
Laurie Crawford Coaching, LLC laurie@lauriecrawfordcoaching.com 920.374.3608
Page 8 of 11 
VIA Classification of Strengths http://www.viame.org/ 
Virtues 
Laurie Crawford Coaching, LLC laurie@lauriecrawfordcoaching.com 920.374.3608
Page 9 of 11 
THE 5 HAPPINESS STRENGTHS 
There are five character strengths that research has shown are specifically connected 
with higher levels of happiness. These are known as the “Happiness Strengths”. 
Do you have at least one of these in your top five? If so, great! If not, you can boost 
these strengths with certain activities. 
1. Curiosity 
What types of activities can help boost your curiosity strength? 
2. Gratitude 
What types of activities can help boost your gratitude strength? 
3. Hope 
What types of activities can help boost your hope strength? 
4. Love 
What types of activities can help boost your love strength? 
5. Zest 
What types of activities can help boost your zest strength? 
Now Go To It! 
Laurie Crawford Coaching, LLC laurie@lauriecrawfordcoaching.com 920.374.3608
Page 10 of 11 
STRENGTHS BASED LEADERSHIP RESOURCES 
WEBSITES 
VIAMe!TM Inventory of Strengths http://www.viame.org 
Free Basic Report 
StrengthsFinder http://strengthsfinder.com 
Requires purchasing the book for a 
passcode to take the assessment 
Realise2 Standard Profile http://www.cappeu.com/ 
~$32 
BOOKS 
StrengthsFinder 2.0 Author, Tom Rath 
Strengths Based Leadership Authors, Tom Rath and Barry Conchie 
Now, Discover Your Strengths Authors, Marcus Buckingham and Donald O. Clifton 
TEDTALKS (SEARCH FOR STRENGTHS BASED LEADERSHIP) 
Marcus Buckingham 
Joe Folkman 
Tom Rath 
Laurie Crawford Coaching, LLC laurie@lauriecrawfordcoaching.com 920.374.3608
Page 11 of 11 
Notes: 
Laurie Crawford Coaching, LLC laurie@lauriecrawfordcoaching.com 920.374.3608

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Strengths-Based Leadership Handout

  • 1. Strengths Based Leadership By 920.374.3608 | lauriecrawfordcoaching.com
  • 2.
  • 3. Page 1 of 11 VIAMe!TM Character Strengths http://www.viame.org/ Appreciation of Beauty and Excellence You notice and appreciate beauty, excellence and/or skilled performance to all domains of life, from nature to art to mathematics to science to everyday experience. Bravery You are a courageous person who does not shrink from threat, challenge, difficulty or pain. You speak up for what is right even if there is opposition. You act on your convictions. Creativity Thinking of new ways to do things is a crucial part of who you are. You are never content with doing something the conventional way if a better way is possible. Curiosity You are curious about everything. You are always asking questions and you find all subjects and topics fascinating. You like exploration and discovery. Fairness Treating all people fairly is one of your abiding principles. You do not let your personal feelings bias your decisions about other people. You give everyone a chance. Forgiveness You forgive those who have done you wrong. You always give people a second chance. Your guiding principle is mercy and not revenge. Gratitude You are aware of the good things that happen to you and you never take them for granted. Your friends and family members know that you are a grateful person because you always take the time to express your thanks. Honesty You are an honest person, not only by speaking the truth but by living your life in a genuine and authentic way. You are down to earth and without pretense; you are a “real” person. Hope You expect the best in the future and you work to achieve it. You believe that the future is something that you can control. Laurie Crawford Coaching, LLC laurie@lauriecrawfordcoaching.com 920.374.3608
  • 4. Page 2 of 11 Humility You do not seek the spotlight, preferring to let your accomplishments speak for themselves. You do not regard yourself as special and others recognize and value your modesty. Humor You like to laugh and tease. Bringing smiles to other people is important to you. You try to see the light side of all situations. Judgment Thinking things through and examining them from all sides are important aspects of who you are. You do not jump to conclusions and you rely only on solid evidence to make your decisions. You are able to change your mind. Kindness You are kind and generous to others and you are never too busy to do a favor. You enjoy doing good deeds for others, even if you do not know them well. Leadership You excel at the tasks of leadership: encouraging a group to get things done and preserving harmony within the group by making everyone feel included. You do a good job organizing activities and seeing that they happen. Love You value close relations with others, in particular those in which sharing and caring are reciprocated. The people to whom you feel most close are the same people who feel most close to you. Love of Learning You love learning new things, whether in a class or on your own. You have always loved school, reading and museums - anywhere and everywhere there is an opportunity to learn. Perspective Although you may not think of yourself as wise, your friends hold this view of you. They value your perspective on matters and turn to you for advice. You have a way of looking at the world that makes sense to others and to yourself. Laurie Crawford Coaching, LLC laurie@lauriecrawfordcoaching.com 920.374.3608
  • 5. Page 3 of 11 Perseverance You work hard to finish what you start. No matter the project, you “get it out the door” in a timely fashion. You do not get distracted when you work and you take satisfaction in completing tasks. Prudence You are a careful person and your choices are consistently prudent ones. You do not say or do things that you might later regret. Self-Regulation You self-consciously regulate what you feel and what you do. You are a disciplined person. You are in control of your appetites and your emotions, not vice versa. Social Intelligence You are aware of the motives and feelings of other people. You know what to do to fit in to different social situations and you know what to do to put others at ease. Teamwork You excel as a member of a group. You are a loyal and dedicated teammate, you always do your share and you work hard for the success of your group. Spirituality You have strong and coherent beliefs about the higher purpose and meaning of the universe. You know where you fit in the larger scheme. Your beliefs shape your actions and are a source of comfort to you. Zest Regardless of what you do, you approach it with excitement and energy. You never do anything halfway or halfheartedly. For you, life is an adventure. VIAMe!TM Character Strengths http://www.viame.org/ Laurie Crawford Coaching, LLC laurie@lauriecrawfordcoaching.com 920.374.3608
  • 6. Page 4 of 11 Scenario #1 – Marketing Firm & Restaurant  Your DePere marketing firm has a long-standing relationship with a large and popular restaurant in Milwaukee. They are not your number one client, but are in the top five.  It is a family-run restaurant - the parents own the business and their one adult daughter and two adult sons run the business day to day.  Their son and your firm’s finance manager are childhood friends, which is why they decided to work with your firm instead of a big-city marketing company.  The parents have very high expectations and they sometimes micromanage.  You have a great relationship with their daughter, who runs the business day to day with her brothers. She is the person you work with and communicate with on all projects.  The parents would like your firm to develop a new and exciting marketing campaign to reach markets beyond their current area.  The parents will be leaving in two weeks for a one-month European vacation.  They would like to see a draft plan and proposal before they leave on vacation and a final product when they return one month later.  It usually takes at least a month to develop a draft plan and proposal.  You have other clients who have project deadlines that must also be met. For Discussion: What do you need to consider before developing a plan of action? How would you use your strengths in this scenario? How would you use others’ strengths in this scenario? Laurie Crawford Coaching, LLC laurie@lauriecrawfordcoaching.com 920.374.3608
  • 7. Page 5 of 11 Notes: Laurie Crawford Coaching, LLC laurie@lauriecrawfordcoaching.com 920.374.3608
  • 8. Page 6 of 11 Scenario #2 – Private College & Strategic Planning Team  Private College – 60 administrative and management staff, 40 faculty, 1,000 students and 15 board members.  It is January and the college’s president and board of directors are discussing developing a new / updated strategic plan.  The college is nearing completion of goals from the previous strategic plan and it is time to begin preparing for 18 months from now when a new plan needs to be solidly in place.  This planning cycle will include obtaining input from the board, administrative and management staff, faculty, and students. This is something new. In past plans, only board and management input was included.  Your strategic planning team has been tasked with developing a plan to obtain input from all four stakeholder groups.  Your team asked that faculty, staff and students be allowed two (2) hours “offline” for this process. The college president enthusiastically approved.  As you begin talking about scheduling, five management staff who are quite vocal are being just cooperative enough, but challenging at the same time. They think input from faculty, staff and students is unnecessary and are concerned about the downtime. The other twenty management staff are on board and fully supportive.  This is not a familiar process for the college. Your team needs to make sure that the process makes all invited feel comfortable. Everyone needs to know that their input is valued and how it will be used. For Discussion: What do you need to consider before developing a plan of action? How would you use your strengths in this scenario? How would you use others’ strengths in this scenario? Laurie Crawford Coaching, LLC laurie@lauriecrawfordcoaching.com 920.374.3608
  • 9. Page 7 of 11 Notes: Laurie Crawford Coaching, LLC laurie@lauriecrawfordcoaching.com 920.374.3608
  • 10. Page 8 of 11 VIA Classification of Strengths http://www.viame.org/ Virtues Laurie Crawford Coaching, LLC laurie@lauriecrawfordcoaching.com 920.374.3608
  • 11. Page 9 of 11 THE 5 HAPPINESS STRENGTHS There are five character strengths that research has shown are specifically connected with higher levels of happiness. These are known as the “Happiness Strengths”. Do you have at least one of these in your top five? If so, great! If not, you can boost these strengths with certain activities. 1. Curiosity What types of activities can help boost your curiosity strength? 2. Gratitude What types of activities can help boost your gratitude strength? 3. Hope What types of activities can help boost your hope strength? 4. Love What types of activities can help boost your love strength? 5. Zest What types of activities can help boost your zest strength? Now Go To It! Laurie Crawford Coaching, LLC laurie@lauriecrawfordcoaching.com 920.374.3608
  • 12. Page 10 of 11 STRENGTHS BASED LEADERSHIP RESOURCES WEBSITES VIAMe!TM Inventory of Strengths http://www.viame.org Free Basic Report StrengthsFinder http://strengthsfinder.com Requires purchasing the book for a passcode to take the assessment Realise2 Standard Profile http://www.cappeu.com/ ~$32 BOOKS StrengthsFinder 2.0 Author, Tom Rath Strengths Based Leadership Authors, Tom Rath and Barry Conchie Now, Discover Your Strengths Authors, Marcus Buckingham and Donald O. Clifton TEDTALKS (SEARCH FOR STRENGTHS BASED LEADERSHIP) Marcus Buckingham Joe Folkman Tom Rath Laurie Crawford Coaching, LLC laurie@lauriecrawfordcoaching.com 920.374.3608
  • 13. Page 11 of 11 Notes: Laurie Crawford Coaching, LLC laurie@lauriecrawfordcoaching.com 920.374.3608