At www.greatmarketingworkshops.com we create powerful marketing and sales training lessons for clients - here is an example of just one of them

2. Making the impossible mission Possible

3. The Guerrilla Marketing Masterclass My guarantee to you: Everyone of you will get an ‘aha’ moment Everyone will have at least three ‘takeaways’ Everyone of you will ‘love’ this lecture.

5. How do I know this? Because this is what was said about my last session: In the space of just 5 hours, can Dan Sodergren cause you to completely change the way you think about marketing your business? Can he offer proven tips and strategies that yield instant and positive results? Can he save you lots of money? Can he make you lots of money? Can he make it easy to understand whilst at the same time make it fun? In my view the answer is yes, Dan Can , he offers a completely new way of marketing and advertising your business that is not only fresh, innovative and based on scientifically proven principles, it is also fun and easy to learn. Glenn Taylor (owner of Urban Paradise ltd: www.urbanpaltd.com)

8. What kind of person am I? Dan Sodergren: Motivational, marketing, man.

9. What kind of person are we? ‘ Know thyself’ Socrates – 409 BC

10. Draw a pig. It’s as simple as that. As simple as this 

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15. Hmmm.

18. What kind of marketing person are we? Put the following 5 animals in the order of your preference. Cow Tiger Sheep Horse Pig This will define your priorities in your life.

19. Put the following 5 animals in the order of your preference. Cow Signifies CAREER Tiger Signifies PRIDE Sheep Signifies LOVE Horse Signifies FAMILY Pig Signifies MONEY

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24. Now this shows us values. Now let’s give each animal a colour Cow = Black Tiger = Red Sheep = Green Horse = Blue Pig = Yellow Write your name and surround it in the colour of your 1 st choice.

25. Ok let’s move about a bit. Find a partner, who shares the same animal 1 st choice / colour around their name as you.

26. Ok introduce yourself To your new work partner ‘ Know someone else’ Sodergren 2009 – B D

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37. Guerrilla marketing THINK

38. Guerrilla marketing NOT

43. Are we all Guerrilla fighters? Are we to be Guerrilla marketeers? YES WE ARE! Get yourself first star! You may win more. You may lose them.

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48. So is this Guerrilla Marketing? Run VT.

49. Vote for it Who says yes? Who says no? Who says some is?

50. Who says yes? Lose a star Who says no? Smile Who says some of it was? Gain a star Vote for it

53. When do people buy? The study 1 time = 3 times – nothing 2 times = 6 times - nothing 3 times = 9 times - I have heard of you (marketing starts to work) 4 times = 12 times – You must be doing something right (most people give up then i.e. as no one buys)

55. SO how is this relevant?

56. If we are having to connect with someone many times, we MUST narrow down the number of people.

57. The power of market research: Have you asked the people what they want? A friend of mine has an idea for a good food restaurant. This restaurant cooked food, beautiful food, from every corner of the world. His idea was that everyone loved food, everyone loved every type of food. And he would serve every type of food for them. You would have a Japanese starter, a Mexican main and an English desert. Not only this but everyone would go to his restaurant.

58. Did this restaurant work?

60. The power of market research: What questions have you asked already? Explain the market research you have done with your partner. And if you haven’t done any – then let them come up with some questions you can ask. Write down a goal of what you shall do this week to help with your market research. Remember the restaurant. Remember your target demographic – and if you don’t have one – Let’s get you one. Split it by: sex, race, age, wage, location, buying power, decisions.

61. Has anyone not done this before?

62. If not then have a think over the break. Back in 3 minutes.

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68. People ARE different

70. What can we use / do better? Our brands

75. Can we all see the power of the wrong logo? Losing £50 million

76. What would be the right logo for an anti hair-loss shampoo? The products called Hairsense (I preferred Hairactiff) But that’s market research for you.

77. You choose Logo 1

78. You choose Logo 2

79. You choose Logo 3

80. You choose Logo 4

81. You choose Logo 1

82. You choose Logo 2

83. You choose Logo 3

84. You choose Logo 4

85. Which one did you like? Vote time! And why did you like that one?

86. What can we use / do better? Our brands colour

90. What can we use / do better? Our brands’ actual colour What should it be? Our favourite colour?

91. No!

95. GOOGLE the psychology of colours Do this when you get home. Write it down. And align your colours to your companies USP’s and values.

99. After asking 600 people of the client’s target demographic: The one voted the most for was:

100. This one

101. And here’s the product.

102. But do different colours really work?

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107. Yes!

115. So what do people like? Write these ideas down as all these ideas Make great first impressions.

117. What can we use / do better? Our POS materials

120. What can we use / do better? Our energy levels  So let’s take a break. Back in 25 minutes.

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127. What can we use / do better? Our words

129. But he finds it hard to sell his products. Why do we think that is? Maybe its his language use: For example:

131. Did anyone understand that? No, as too technical.

134. He KISSes his customers

135. Relevance to you? Everyone tends to market their business on the features of their business.

136. Pair work (2 minutes each) Market your business to the person you are paired with. B’s go first.

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141. Let’s do it again. Think of 3 unique selling points for your business. Let’s take one company as the example.

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146. Let’s do it again. Think of 3 unique selling points for your business and let’s make these USP’s into benefits as well. Let’s take that one company as the example.

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151. Can’t we use our words betterer? Actual language is ONLY 7 – 10 % of communication so we had best get it right!! Magic vs. Tragic words

153. Magic vs Tragic words. For years copywriters have study these words, they have compiled reports on them, they have produced millons of pounds worth of direct response advertising to get to know the Magic words which get people to buy and others which stop people buying. Here they are!

154. The power of good words Use magic words – destroy tragic words Magic words: Free, new, you, introducing, sale, save, money, discover, results, easy, proven, guaranteed, love, benefits. Alternative, now, win, gain, happy , trustworthy, good looking, comfortable, product, healthy, safe, right, security, winnings, fun, value, advice, wanted , announcing, your, people , why. Tragic words: Buy, obligation, failure, bad, sell, loss difficult, wrong, decision, deal, liability, hard, death, order, fail, cost, worry, contract

155. Think of an example for your company At these free workshops, we guarantee you will get some great results, as your business benefits from this alternative teaching practice from Dan Sodergren

156. Create a couple of sentences with 3 magic words in it each. Use this on your flyers, on your websites, on your business cards! Magic words to use are: Free, new, you, introducing, sale, save, money, discover, results, easy, proven, guaranteed, love, benefits. Alternative, now, win, gain, happy , trustworthy, good looking, comfortable, product, healthy, safe, right, security, winnings, fun, value, advice, wanted , announcing, your, people , why.

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161. Can’t we use our words better? Good question but not a great GM question

163. Can’t we use our words betterer? Using presuppositions – happily when we realised that this was a great way to make more money, the whole group decided to make it really easy for us.

165. Think of an example for your company Remember simply: When, while, during, or, and anything ending in ‘ly’.

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170. Happily, we all now had a break. Think again about your feelings about these supposedly GM marketing campaigns.

171. So is this Guerrilla Marketing? http://uk.youtube.com/watch?v=QlBMF1MvAGY

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176. Can’t we use our words betterer? Use positives – never sell on negatives

178. Think of an example for your company Remember simply: Market on the positive to produce a positive state.

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183. What else can we use better? Concept partners

186. Make your pie bigger

187. Pair work (2 minutes each) Can you think of any concept partners for your partner? A’s to go first.

189. Mcvities

190. Muller

191. Become

192. Pair work (2 minutes each) Discuss what you could you do with your concept partners? B’s go first.

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197. Hold on  We going for a big one.

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202. Websites… So many of them, so little time How we search? This is to be an overview. As like with all these great topics you could come to the next workshops and find out more.

203. Websites… So many of them, so little time The Biggest Player on the web, the one ring who will bind them all, but hopefully not in darkness…. Google.

204. Exclaimer I love Google for what it has done for marketing and how easy it is to use for small businesses. However there are: Yahoo, MSN and other search engines out there who you can use and the principles are just the same

206. PPC adverts: where are they?

207. PPC adverts The differences and how powerful they can be

209. How Google PPC is so very cost effective compared to TM Number of people to your site for your investment in both time and money

211. How Google PPC is so very cost effective compared to TM That’s 169 people to your website for around £30. Flyers usually pull in at a rate of 0.1% to 10% depending on a whole host of factors.

215. What other information?

221. What could you offer? Discuss what you could you offer as a way of getting people to trust your company more.

225. Evaluation time. My guarantee to you was: Everyone of you will get an ‘aha’ moment Everyone will have at least three ‘takeaways’ Everyone of you will ‘love’ this lecture.

227. Evaluation time. Do we all have these things?

230. What kind of person am I? Dan Sodergren: Motivational, marketing, man.

231. If we have time Or for practise. Create a GM plan for one of the products / services on page 9 of your handouts.