Learn how to use Trello to efficiently create quality content. Sadly the gifs do not work in slideshare.
MnSearch Presentation:
Search Snippets #12:Content Strategy and Marketing
February 26, 2014
The Content Creation Workflow: How to Bring Your Strategy to Life
1. The Content Creation Workflow:
How to Bring Your Strategy to Life
Presented by:
Grant Tilus
@granttilus
#MnSearch
Search Snippets #12:
Content Strategy
and Marketing
February 26, 2014
2. Who’s This Guy?
Grant Tilus
Associate Inbound Marketing Manager
Content Marketing Director
grant.tilus@collegiseducation.com
tilusg@gmail.com
plus.google.com/+GrantTilus
@granttilus
6. Because It’s What Consumers Want
• Nearly 90% of global online consumers want
brands to share content online
• 70% of consumers prefer getting to know a
company via content marketing such as
sponsored articles rather than ads
Source: http://huff.to/1gTic9G
13. Why Trello?
• Trello is a collaboration tool that organizes
your projects into boards. In one glance it tells
you what's being worked on, who's working
on what, and where something is in a process.
• It provides structure
• It makes planning and production process
simple.
• It helps you stay organized
14. Here’s How To Use It for Creating
Content
The Trello Process and Workflow
27. #4: What Questions are You Trying to
Answer with this Content
• Keep in mind your
personas
• Remember your stage
in the sales funnel
• Consider creating a
messaging map
28.
29. #5: The Idea
• Provide the high-level details
of your idea
• Consider how this piece of
content is differentiated
• How does this speak to your
persona?
• Discuss it with your team. Be
open to input.
30.
31. #6: Imagery
• Consider your creative process
- Provide direction for your creative team
• Does the content match the creative?
- Creative follows content not the other way around
• Keep it legal
- Try search.creativecommons.org
32.
33. #7: Call to Action
• Remember your stage in
the sales funnel
• Create urgency
• Indicate a specific action
• Make it stand out