Originally presented at the Internet Retailer Conference & Expo June 4, 2015. Videos that engage shoppers demand a story—even if it’s only a 5- or 10-second story about a product’s benefits. Learn what makes video storytelling so compelling for engaging audiences; and discover strategies and tactics for your own video storytelling success. Presented by: Grant Crowell - Video Strategist - GC Interactive Brian Massey - Founder and Managing Partner - Conversion Sciences

3. what
is
smart
video
storytelling
for
e-­‐retailers?

4. "
Tell
me
a
fact
and
I
will
learn.
Tell
me
the
truth
and
I
will
believe.
Tell
me
a
story,
and
it
will
live
in
my
heart
forever.”
–
Indian
Proverb

5. ”A
story
goes
somewhere.
It
follows,
with
purpose,
one
or
more
characters
through
a
series
of
events.
By
the
end,
it
arrives
at
a
target
des=na=on,
fulfilling
its
reason
for
having
been
told.”
–
Phillip
Mar?n,
Author
of
“How
to
Tell
A
Story”

6. Source:
“Wri=ng
Life”
by
Judy
Eshbaugh
<hHp://www.publishingcrawl.com/2012/09/10/char=ng-­‐your-­‐storys-­‐rising-­‐ac=on/>

7. unforgeHable
share
worthy
connec2on
emo2onal
protagonist
concise
interac=ve
persuasive
engaging
conflict
&
resolu2on
re-­‐liveable
authen=c

8. Emo=onally
Intelligent

9. SOCIAL

12. the
origin
story

18. Personal
Stories
for
Social
Good

19. the
conversa2on

21. The
Unexpected
and
The
Resolu=on

22. The
Unexpected
+
Relevance
=
Salience

23. The
Brand
or
Product
Should
be
a
Character
in
the
Story

25. Video
Storytelling
Success

26. Video
Storytelling
Success

30. 2ps

31. Make
Your
Customers
the
Stars!

32. Custom
End
Slates

35. Tip
2:
Series
Playlists

38. Hashtags
for
conversa=ons

39. Hashtags
for
conversa=ons

40. resources

42. FREE
DOWNLOAD!
hHp://bit.ly/power-­‐of-­‐story

43. @GRANTCROWELL