Grandin Donovan

Paris Area, France France

Head of UX at DigitasLBi France

Technology / Software / Internet

People talk about "digital" like it's something apart, but for me the question is "how might we" solve a problem, not "what can we” do with the technology. In the past 10 years I've done experience design, user research, product and content management for the web. I help clients improve by squaring business requirements with what people need. I help teams improve by guiding my collaborators to inspiration, pushing them to exhaust possibilities, and by keeping ideation open and flat. Now that the web has leaked into streets, stores, pockets and bedrooms, my work has shifted from screens to services. As context gets more granular, experience design will imply greater risk, and potential. .