goDigital. Why a Digital Media Agency?

why a digital media agency?
©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.

there’s a difference in having a
DIGITAL PRESENCE...
and being a
DIGITAL COMPETITOR!

LOOK AT THIS LIGHT
& FORGET EVERYTHING
YOU KNOW.
SHOPPING habits are
CHANGING.
SPENDING patterns have
EVOLVED.
MARKETING...
is about telling YOUR STORY
& being in front of the buyer
with the RIGHT information
at the RIGHT time.

it took radio˛
38 YEARS˛
It took RADIO
38 Years to reach
50 million Users.
FACEBOOK
to reach 50 million users.˛
added over
Facebook added over˛
200 Million users
in LESS than 1 year!
200 million users˛
in less than a year.
Forget what worked before!
split previous page into two
SOURCE: un.org, facebook.com ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.

43% of people NEVER UNPLUG from technology.
Unplugging from personal technology: mobile phones, tablets, laptops/computers, e-readers, TV, audio players, etc.
50
37.5
25
12.5
0
43%
17%
4% 6%
10%
20%
Never! Few times a year Once a month Once a week A few times a week Daily
As consumers, we are choosing what we want to read.... what we want to see.... & how we want content to come into our lives.
source: CivicScience

17% OPEN
of WEBSITES
are skipped within 4 Seconds!
On average a person will leave your site in 10-20
seconds, unless you give them a reason to stay.
2
SECONDS
The amount of time people expect
a website to load (47%).
If it doesn’t load within 3 seconds, they will leave the site. (40%).
3
The door is
Major types of online advertising 78%
2/3
The number of Google+
users that are male.
but closes quickly!
US Internet Users
research products online
before making a buying decision.
60% of Pinterest users are female.
Women are more social than men.
Target your customer base.
33%
of organic search clicks
go to the first result.
In addition, as search intent becomes more detailed or specific
(long-tail search phrases), the click distribution across the first
page organic listings begins to even out, as searchers look for
the best match or answer to their query.
SEARCH, DISPLAY & SOCIAL
search is viewed as the best channel for driving direct sale,
cited by 40% of marketers. However, just over 1/3 of
marketers view each channel as valuable for lead generation.
SOURCE: Kissmetrics, b2bmarketing.net, Social Times, emarketer ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.

WHY should a SMALL BUSINESS be online or on social media?
• To tell YOUR Story.
• Be a part of the conversation
that’s ALREADY HAPPENING.
• To DIRECT Brand Perception.
• To MAXIMIZE Brand Loyalty.
• To DEMONSTRATE Products
& Services.
• To ADD VALUE to the lives
of fans.
And hopefully that will lead to
USERS PURCHASING
or ENCOURAGING OTHERS
to purchase products.
DIGITAL MEDIA is the New STORE FRONT. ...often the first point of contact.

NOT ALL
COMMUNICATION is
MARKETING...
but
ALL MARKETING is
COMMUNICATION. Companies Learn to Make Money or Not.
Companies that make money generally continue to do so.
Companies that don’t make money generally do that also. It becomes core “culture”.
3 Ways To Get Capital Into Company: 1 Sell stock 2 Borrow money 3 Earn it
Earn it is best!
source: KPCB

why a digital media agency?
WHY is it hard for businesses to do online marketingg in the moment?
Because it’s a Full Time Job!
It gets complicated squeezing in “on-the-fly”
social marketing, digital media & marketing.
Lots of web devices. Businesses can’t keep up
with the fast-moving environment.
1.
2.
In-House marketingg takes away
from what
you need to focus on....
s YOUR CUSTOMERS!

how howdoes the
small business MANAGE all of this?
HOW do they create a CONSISTENT message?
SOURCE: 2013 B2C Content Marketing Benchmarks-North America: Content Marketing Institute/Marketing Profs

how fast our world is
CHANGING.) (
The BEST way to
look into the future
is to look into
the past.
COMMUNICATION • PHONE • TV • NEWS • SEARCH • ENTERTAINMENT • RADIO • CAMERA

In the last 10 YEARS, the way we CONSUME DATA
&
RECEIVE COMMUNICATION
has changed....
rather significantly.
YouTube was acquired by Google in
October 2005 and was 2 years old when...
...the first YouTube video uploaded was in
April 2005 “Me At The Zoo”.
TODAY...YouTube is broadcast in 54 languages
& 42 countries have localized versions as
of December 26, 2013.
Twitter did not exist.
(Launched March 21, 2006)
There are about 645,750,000
twitter users as of July 2014
with 58 million tweets per day!
2.1 Billion Twitter
search engine queries are
made every day.
In 2006 BLOCKBUSTER had over
9,000 stores.
In 2006 redbox kiosks were tested.
Now they have over 42,000 locations
& have rented over 3 Billion DVDs.
Today there are
less than 50 BLOCKBUSTER locations
in only 12 states nationwide.
SOURCE: twitter, Huffington Post research date, July 11, 2014, Statistic Brain ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.

iPhonee wwaas
introduced
AS OF JANUARY 2014:
90% of American adults have a CELL PHONE
58% of American adults have a SMARTPHONE
32% of American adults own a E-READER
42% of American adults own
a TABLET COMPUTER.
of 2006
JULY
2007
http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/

the THUMB is the new REMOTE.
MOBILE USAGE continues to RISE rapidly!
25% of TOTAL Webs Usage Page Views are on MOBILE DEVICES:
11% May 2013 19% May 2014
Internet Trends: Mobile Data Traffic +81% accelerating growth with VIDEO being a stronger driver
SOURCE: KPCB Details on Internet Users & Smartphone Subscribers. Tablet growth per Morgan Stanley Research 5/14

Mobile Use Today.
( THE AVERAGE USER
Checks Their Smartphone
150x Daily
( (
“It’s the first thing I do in the morning
One Day for $100
and the last things I do at night.”
Source: Motorola Mobility and B2X Study 2014
TABLET UNITS
are growing faster
than PCs ever did.
52% Growth
(just in 2013)
(A Survey of 18-24 Year Olds)
40% said it would be
IMPOSSIBLE
to give up phones for

ARE MOBILE DEVICES USED FOR?
84% of mobile owners use them while WATCHING TV.
What connected device owners are doing while watching TV...
Source: Morgan Stanley Internet Report
49% 66%
24%
27%
29%
29%
12%
7%
9%
10%
44%
29%
41%
23%
18%
14%
12%
17%
surfing the web
shopping
checking sports scores
looking up info on actors, plots, athletes, etc.
emailing / texting
reading discussions about TV programs on social media sites
buying a product / service being advertised
voting or sending comments to a live program
watching certain TV program because of something read on social media
more than just phones.
smartphones
feature phones
tablets
eReaders
MP3 players
car electronics
cameras
portable consoles
home entertainment / TV
appliances
whatARE phon in-dash c l ronics

A MOBILE-OPTIMIZED
website is a
MAKE-or-BREAK
OPPORTUNITY
ffor brandds!
Mobile-Mobil optimized imized websites bsi
make it easier for consumers to access
content on smaller screens, decreasing the need to zoom in to read text
and making it easier to find & tap relevant information.
CONSUMER OPINION ON MOBILE-OPTIMIZED WEBSITES
mobile-optimized sites run faster: 67%
easier to find information on mobile-optimized sites: 54%
spend more time on mobile-optimized sites: 48%
more likely to purchase on mobile-optimized sites: 37%
typically don’t know/realize if site is mobile-optimized: 31%
if not mobile-optimized, leave for another site: 27%
mobile-optimized sites are more secure: 25%
SOURCE: 2014 MOBILE BEHAVIOR STUDY EXACTTARGET.COM ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.

YouTube
users upload
100 HOURS of
NEW video
Google
receives
2 MILLION
search
queries
every minute online.
Consumers
spend
$272,070
on WEB
SHOPPING
571 NEW
websites
are created
Twitter
sends over
100,000
tweets
Apple Receives
47,000 app
downloads
Facebook
users share
684,478 pieces
of content.
SOURCE: NDS:INVESTORS.com • SOURCE: http://www.iacpsocialmedia.org/Resources/FunFacts.aspx#sthash.5ZycSbm1.dpuf

YOU SCREEN
I SCREEN
WE ALL SCREEN
the NEW
CROSS MEDIA
lifestyle.
Survey asked respondents:
“Roughly how did you spend yesterday....
__watching television (not online)
__using the internet on a laptop or PC
__on a smartphone or tablet?”
(Survey respondents were 16-44 years of age
who owned or had access to a TV & smartphone
and/or tablet.)
Daily Distribution of Screen Minutes
= 147 minutes
= 103 minutes
= 151 minutes
= 43 minutes
television
laptop + pc
smartphone
tablet
total = 444 minutes
(7.4 HOURS)
Source: Milward Brown AdReaction, 2014 ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.

so that means....
ONLINE is the new
WORD OF MOUTH.
Your Brand is only as Good as your Reputation.
-Richard Branson “ ”
78%
of customers trust
PEER
RECOMMENDATIONS
on sites.
On average,
users login
TWICE A DAY
to SOCIAL NETWORKING
sites and
9 times a month
on PROFESSIONAL WEBSITES.
84%
of the USA internet
population are active on at
least ONE networking site.
On average,
people have over
200 friends
on SOCIAL SITES.
The average
FACEBOOK user is connected
to 80 pages,
groups & events
& becomes a fan of
2 pages a month.
“ It takes 20 years to build a Reputation and 5 minutes to Ruin it. If you think about it, you’ll do things Differently.
”
-Warren Buffett SOURCE: businessjournal.gallop.com, www.helpscout.net/blog/customer-loyalty-programs/, rightnow.com, econweb, hbr.org, www.pewresearch.org/fact-tank/2014/02/03/6-new-facts-about-facebook/

TRUST
comees ffrom
f
RECOMMENDATIONS
aandd
CONSUMER OPINIONS
raattheer tthaan in ADS &
SEARCH ENGINE RESULTS
90%
70%
41%
You’re more likely to complete a Navy Seal Training than CLICK ON A BANNER AD.
At GO DIGITAL focus on advertising and grass-roots marketing
that works for your business!
SOURCE: solve media, hubspot ©Copyright 2014: GO DIGITAL, a division of AJ Media, LLC, ALL RIGHTS RESERVED.

Your story becomes significantly more powerful...
if you’re NOT THE ONLY ONE telling it.
An AUDIENCE CHANGES the
channel ) ( when their show is over...
We need to stop Interrupting what people are interested in and BE what people are interested in.
-Craig Davis
An AUDIENCE TUNES IN
when they’re told to...
a FANBASE CHOOSES
when and what to watch.
a FANBASE SHARES, COMMENTS,
CURATES, CREATES.

6 Things CUSTOMERS WISH you knew ABOUT THEM.
1. Customers value “good” service more than “fast” service.
15 minutes in paradise is better than 5 minutes in hell. Customers cited “rude, incompetent and rushed” service
as their #1 reason to abandon a brand, 18% more often than slow service.
2. Customers will remember you if you remember their name.
Nothing makes me feel loved quite like a post purchase email from “DO-NOT-REPLY”
Know your customers names & use them appropriately.
3. There are few things customers talk about more than a pleasant surprise.
One of the most lasting (& talked about customer experiences) is a pleasant surprise; reciprocity, especially when unexpected
is a very powerful force. Zappos recognizes this. Regularly on their homepage, they will upgrade their customers to free
overnight shipping just to brighten their day.
4. Customers will stick with your loyalty programs if you get them started.
Customers are TWICE as likely to stay with a loyalty program if the programs appears to be already started.
In the famous “car-wash” study, 2 sets of loyalty cards were handed out with one having 8 slots and one with 10 slots, with
slots already stamped. After the card was all stamped, a free car wash was the reward. The 2nd group
(with 10 slots/2 stamps) had double the rate of loyalty card completion.
5. Customers love brand stories and selling through brand stories is effective.
Research reveals that a well told story is one of the most persuasive forms of writing (or speaking) available.
Stories have the ability to transport us to another place, allow brands to leave powerful and lasting messages to customers.
6. Selling “time” over money helps customers see value of the brand.
There’s a reason that inexpensive beer companies promote having a good time (i.e. “it’s miller time”) rather than their low
prices. New research from Stanford reveals that customers have more favorable feelings towards brands they feel “time well
spent” with; memories of good times were more powerful than memories of great savings.
DON’T tell
me how
good yyou
make it.
Tell me
how ggood
IT MAKES
ME when
I use it.
Leo Burnett -

SHOULD
yyour brand be on
Social Media?
Be authentic and prove value.
Create content that educates your users -
they will become loyal followers and
genuinely engage with your content.
SOURCE: exacttarget.com 2014 Mobile Behavior Report
BRAND VISION - What is the promise and commitment that you make with yourself that
you SHARE with your people and deliver to your market?
BRAND PROMISE - How do you deliver?
BRAND PERSONA - If your brand were a person, who would they be? What characteristics?
HOW does your brand MAKE YOU FEEL?
58%
52%
38%
63%
[Don’t provide more
meaningful content
46%
Don’t need quick access
to information
38%
Don’t need to be
in the loop
32%
MOBILE DEVICE Haven’t been offered
coupons/deals on
25%
social media
0% 50%
Reasons consumers
LIKE or FOLLOW
brands on
SOCIAL MEDIA
using a
MOBILE DEVICE
Offered coupons/deals
if like/followed
Quick access
to information
Liked being
in the loop
More meaningful
content
( )
HOW to
COMMUNICATE
Your Brand &
WHY Your Brand
MATTERS.
[ Reasons consumers
DON’T LIKE or FOLLOW
brands on
SOCIAL MEDIA
using a

GROW your influencers BEFORE you need them:
FIND A WAY TO BE USEFUL
Share at the Right Times...
Different social networks have different times for posting.
TAKE ADVANTAGE!
1pm to 4pm 1pm to 3pm 7am to 9am
SOCIAL DISTRIBUTION HAPPENS QUICKLY.
Average article reaches HALF total social referrals in 6.5 hours on Twitter & 9 hours on Facebook.
SOURCE: SimpleResearch 5/14
5pm to 6pm
9am to 11am 2pm to 4pm
8pm to 1am

More than 8 out of 10 consumers
who signed up for EMAILS
from a brand over the past six months
MADE A PURCHASE
based on what they received.
16%
Top Reasons for Purchasing through an Email
14
10
79
With a 54% opt-in rate, TEXT MESSAGING is seen as somewhat or
very useful by 91% of users who actually subscribe to a brand’s texts.
84%
Made A Purchase
Did NOT Make A Purchase
ACTIONS TAKEN
Clicked on link 84%
Searched for more information 69%
Forwarded email 57%
Shared/discussed through social network 34%
PURCHASE METHOD
Made online purchase 64%
Made offline purchase 56%
Made online purchase (mobile device) 46%
Those who owned both a smartphone & a tablet were
significantly more likely to MAKE A PURCHASE
through a computer.
70% through a computer
50% through a mobile device
SOURCE: 2014 Mobile Behavior Study exacttarget.com
0 20 40 60 80
DETAILS OFFERED
ADVERTISEMENT
OR MESSAGING
INCREASED INTEREST
EMAIL SERVED AS
A REMINDER THAT THE
ITEM WAS NEEDED

goDigital. Why a Digital Media Agency?

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