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LukášPokorný,[object Object],Martin Georg Maier,[object Object],Svetlana Averyanova,[object Object],IKEA,[object Object]
Gliederung,[object Object],5/24/2011,[object Object],2,[object Object],IKEA,[object Object]
1943,[object Object],1948,[object Object],1958,[object Object],1963-,[object Object],2010,[object Object],1. Geschichte,[object Object],5/24/2011,[object Object],3,[object Object]
IKEA 1943 gegründet,[object Object],I - Ingvar,[object Object],K -Kamprad,[object Object],E-Elmtaryd,[object Object],A - Agunnaryd,[object Object],IKEA,[object Object],4,[object Object]
5/24/2011,[object Object],5,[object Object],1943,[object Object],1948,[object Object],1958,[object Object],1963-,[object Object],2010,[object Object],IKEA,[object Object]
1948 Möbel ins Sortimentaufgenommen,[object Object],1951 erster IKEA Möbelkatalog,[object Object],IKEA,[object Object],5/24/2011,[object Object],6,[object Object]
5/24/2011,[object Object],7,[object Object],1943,[object Object],1948,[object Object],1958,[object Object],1963-,[object Object],2010,[object Object],IKEA,[object Object]
1958 erstesMöbelhaus,[object Object],1960 erstes IKEA Restaurant,[object Object],IKEA,[object Object],5/24/2011,[object Object],8,[object Object]
5/24/2011,[object Object],9,[object Object],1943,[object Object],1948,[object Object],1958,[object Object],1963-,[object Object],2010,[object Object],IKEA,[object Object]
IKEA,[object Object],5/24/2011,[object Object],10,[object Object]
5/24/2011,[object Object],11,[object Object],1943,[object Object],1948,[object Object],1958,[object Object],2010,[object Object],IKEA,[object Object],IKEA,[object Object]
2. IKEA Heute,[object Object],5/24/2011,[object Object],12,[object Object],GrößteMöbelketteder Welt,[object Object],IKEA,[object Object]
2. IKEA Heute,[object Object],5/24/2011,[object Object],13,[object Object],12,[object Object],202,[object Object],48,[object Object],13,[object Object],IKEA,[object Object],3,[object Object]
5/24/2011,[object Object],14,[object Object],Konkurrenz in Deutschland,[object Object],IKEA,[object Object]
5/24/2011,[object Object],15,[object Object],3. SWOT,[object Object],[object Object]
  Unternehmensimage
  Preis-NiveauS,[object Object],W,[object Object],[object Object]
  Niedrige ExklusivitätIKEA,[object Object],[object Object]
  Sinkendes Gesamtvolumen in der westlichen Welt
  Starke Kaufkraft der    	Zielgruppe
  Riesige Absätze auf den neuen MärktenO,[object Object],T,[object Object]
4. Planungsphase,[object Object],Internationalisierungsentscheidung,[object Object],HoheIntegrationsvorteile,[object Object],bedeutetVorteiledurchGlobalisierungwahrzunehmen,[object Object],HoherWeltmarktanteilermöglicht “stärkere“ Kosteneffekte,[object Object],Differenzierungsvorteile,[object Object],DurchländerspezifischeAnpassung,[object Object],SuchenachLokalisierungsvorteilen: ,[object Object],Marktanteile, Marktausschöpfungsgrad, Umsatzvolumina,[object Object],5/24/2011,[object Object],16,[object Object],IKEA,[object Object]
Internationalisierungsentscheidung,[object Object],5/24/2011,[object Object],17,[object Object],IKEA,[object Object]
5/24/2011,[object Object],18,[object Object],“MultinationaleStrategie” bei IKEA,[object Object],Integrationsvorteile,[object Object],Standardisierungpotentialeausschöpfen,[object Object],   “sovielStandardisierungwiemöglich, sovielDifferenzierungwienötig” ,[object Object],Differenzierungsvorteile,[object Object],länderspezifischeAnpassung,[object Object],IKEA,[object Object]
5/24/2011,[object Object],19,[object Object],IKEA,[object Object]
FestlegungderstrategischenZiele,[object Object],ÖkonomischesZiel,[object Object],Umsatzerhöhung,[object Object],Erhöhung der Marktanteile,[object Object],5/24/2011,[object Object],20,[object Object],IKEA,[object Object]
FestlegungderstrategischenGeschäftseinheiten,[object Object],5/24/2011,[object Object],21,[object Object],IKEA,[object Object]

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Internationalisierung IKEA

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