Shoppers rarely buy anything nowadays before making a quick scroll on social media to check out what others have to say about products and brands. They want to make sure they’re getting their money’s worth with each purchase, and social media is there to help. Whether it's product review and unboxing videos on YouTube or inspirational photos on Instagram, consumers are hungry for authentic content and social proof. User-generated content (UGC) is getting traction in ecommerce, as online retailers and brands learn to use consumer-created content to attract visitors and engage them. Find out more about how UGC works in convincing consumers to buy, why it's important for Millennials, and which form of UGC converts shoppers best - continue reading on https://blog.goodvid.io/everything-you-need-to-know-about-user-generated-content-in-ecommerce/

1. EVERYTHING YOU NEED TO KNOW
ABOUT USER-GENERATED CONTENT
IN ECOMMERCE

2. USER-GENERATED CONTENT
IS EVERYWHERE

3. By 2013, about 114.5 million people
have contributed to user generated
content
- eMarketeer
1.

4. 2.
Visuals are everything.
Over 1.8 billion of photos are uploaded
and shared by consumers on social
media daily
- Wyng

5. 350 million of photos are uploaded daily
on Facebook and 80 million on Instagram,
along with 432,000 hours of videos on
YouTube
- Wyng
3.

6. 4.
54% of adult consumers in the US have
uploaded original photos and videos on
social media at least once
- Wayin

7. According to SEMRush, 86% of
businesses now use user-generated
content in some way in their marketing
efforts.
- SEMRush
5.

8. 6.
25% of search results for top 20
of the world’s brands link to UGC
- DMNews

9. 7.
User-generated videos on YouTube get
10x more views than content made and
uploaded by brands
- Octoly

10. 8.
According to Content Marketing Institute,
78% of B2C companies were planning to
use UGC in their marketing campaigns in
2015
- Econsultancy

11. 9.
Consumers spend on average 5.4 hours
per day with user-generated content
- Wyng

12. UGC IS POPULAR
BECAUSE IT’S TRUSTWORTHY

13. 92% of consumers worldwide say they
trust word-of-mouth more than any kind
of advertising
- Marketing Land
10.

14. According to a report by Forrester, 70%
of consumers consider product and brand
recommendations from their social circles
trustworthy and 46% trust online reviews
posted by other customers. In comparison,
only 10% trust banner ads on websites
- Forrester
11.

15. 70% of consumers place reviews by other
customers above professionally written
marketing content
- DMNews
12.

16. 13.
Customer-made reviews about a product
are trusted 12x more than promotional
marketing content.
- CIO

17. 14.
When looking for information about a
product, 51% of US consumers trust
user-generated content more than other
information on a company website
- Bazaarvoice

18. 15.
It is estimated that influencers represent
one-fifth of the consumer population
and influence purchases of 74% of the
population
- eMarketeer

19. 16.
Millennial consumers trust information
from user-generated content 50% more
than information from mainstream media
sources
- Smart Brief

20. 17.
71% of consumers
say that user-generated product reviews
make them feel more comfortable buying
a product
- 3DCart

21. UGC WORKS IN CONVINCING
SHOPPERS TO BUY

22. 18.
82% of shoppers say that user-generated
content is extremely valuable when
deciding on purchases
- Internet Retailer

23. 19.
Brand engagement rises by 28%
when consumers are exposed to both
professional content and UGC video
- DMNews

24. 20.
Brands see 25% increase in conversions
when user-generated photos are used
instead of professionally made product
shots by brands
- Wayin

25. 21.
50% of shoppers
find UGC more memorable than
content produced by brands
- Wyng

26. 22.
Consumer reviews create
74% increase in product conversion
- 3DCart

27. 23.
When UGC is included in advertising, online
stores see 4x higher click-through rates
and 50% drop in cost-per-click
- Shopify

28. 24.
UGC can improve conversion rates
6.4% for clothing, 2.4x for jewelry,
1.7x for footwear and 1.6x for products
in beauty and consumer electronics
verticals
- ClickZ

29. 25.
When consumers see UGC while shopping,
conversion rate goes up 4.6%
When they interact with user-generated
content, conversion rate increases 9.6%
- ClickZ

30. UGC IS A CONTENT MAGNET
FOR MILLENNIALS

31. 26.
84% of Millennials say that user-generated
content on a company website has some
influence on their purchases. The same
thing is valid for 70% of Baby Boomers
- Bazaarvoice

32. 27.
86% of Millennials say that UGC is a good
indicator of a brand quality
- DMNews

33. 28.
After researching purchases online,
52% of Millennials are more likely to
buy online than in physical stores (48%)
- Bazaarvoice

34. 29.
51% of Millennials
say that consumer-made reviews on
company sites have a greater influence
on what they buy than recommendations
from friends and family
- Bazaarvoice

35. 30.
Millennials are 3x more likely than
Baby Boomers to search product
recommendations and what to buy
on social media
- Bazaarvoice

36. 31.
64% of Millennials feel that companies
should offer more ways for consumers
to share their feedback on products
and brands online
- Bazaarvoice

37. 32.
87% of Millennials appreciate the
authenticity of UGC and prefer when
companies don’t edit reviews for
grammar and spelling
- Bazaarvoice

38. 33.
65% of social media users ages 18-24
take into consideration information about
products on social platforms before buying
- DMNews

39. 34.
Millennials (age 25 and above) and Gen X
consumers contribute to 70% of all
user-generated content online
- DMNews

40. 35.
71% of Millennials engage with social
media and user-generated content daily
- SmartBrief

41. 36.
Millennials find user-generated content
35% more memorable than content from
mainstream sources
- SmartBrief

42. 37.
Millennials report that user-generated
content is 20% more influential in their
choice of purchases than other media
- SmartBrief

43. UGC IS THE MOST EFFECTIVE
IN A VISUAL FORM

44. 38.
64% of marketers now use UGC in the
form of photos and videos in earned
marketing channels (more than any other
types of visuals)
- Sproutworth

45. 39.
Content with relevant images gets
94% more views than plain text
- Kissmetrics

46. 40.
32% of shoppers would buy apparel online
if online stores showed user-generated
photos of real customers wearing
garments
- PowerReviews

47. 41.
66% of shoppers in the UK and 63% of
shoppers in the US trust user-generated
product photos more than photos made by
the brands and retailers
- Digital Marketing Magazine

48. 42.
67% of consumers turn to video reviews at
least once before making a purchase, and
49% go to YouTube for more information
about a product
- Adweek

49. 43.
Conversion rate increases up to 10% when
visual user-generated content is present
on shopper’s path to purchases
- Wyng

50. 44.
38% of marketers say that user-generated
content in the form of photos and videos
performs well on a desktop while 42.5%
says it performs well on mobile
- Sproutworth

51. 45.
Purchase intent increases by 97%
when consumers enjoy product videos
- Virtuets

52. 46.
52% of marketers agree that video is the
form of content with the best ROI
- Syndacast

53. HOW UGC AFFECTS PURCHASES

54. 47.
48% of consumers say that user-generated
content is a great way to discover new
products, brands, and retailers
- Forrester

55. 48.
41% of shoppers need only 1 to 4
user-generated product reviews
to be influenced to buy
- Adweek

56. 49. 69% of consumers trust user-generated reviews
about clothing, household goods, and personal
care products
68% trust reviews about computers and
electronics, while 64% trust reviews for children
products, while over 50% trust reviews on
healthcare products, children products, and food
- Adweek

57. 50.
More than 59% of millennial shoppers
reach out for user-generated content
before buying major consumer electronics,
53% search for it before buying major
appliances, 46% before buying mobile
phones
- DMNews

58. 51.
Demand for user-generated content in the
live gaming category grows 122% year
over year
- Econsultancy

59. 52.
The most influential user-generated
product reviews feature customer
personal stories (80%) and product pro’s
and con’s (71%)
- Adweek

60. 53.
59% of shoppers use smartphones at
home to view user-generated product
reviews and 54% use laptops
- Adweek

61. 54.
Sites featuring user-generated content
see 20% increase in repeat visits and up
to 90% increase in the time spent on the
site
- Wyng

62. UGC IS STILL A CHALLENGE
FOR ECOMMERCE MARKETERS

63. 55.
According to L2 report, only 9% of top 250
consumer brands place user-generated
content directly on their product pages
- ClickZ

64. 56. Marketers face the following obstacles to
using user-generated images and videos
from social media: the process is manual
and labor intensive (31.7%), they don’t
have adequate software and technology
(26.8%), and they don’t know how to
filter the right content from social media
(24.4.%)
- Sproutworth

65. 57.
Only 27% of marketers have a system
in place for aggregating, organizing and
managing the visual assets used in
marketing efforts
- Hubspot

66. 58.
54% of marketers say they cannot report
effectively on how visual content assets
affect conversion
- Curalate

67. 59.
30.8% of marketers say that a solution
that automates the discovery of influential
user-generated content would have
time-saving benefits
- Sproutworth

68. WHY GOODVIDIOIS A GREAT SOLUTION
FOR UGC IN ECOMMERCE

69. 60.
Goodvidio is a conversion rate optimization
solution for ecommerce that uses the
power of UGC to help online retailers
increase sales

70. 61.
Goodvidio automates the discovery,
curation, publishing and optimization of
user-generated video content from social
media in ecommerce

71. 62.
With just a few clicks, ecommerce
marketers can get a selection of the best
user-generated product review videos
from sites like YouTube, ranked based
on retailer’s preferences and ready for
publishing on the product pages

72. 63.
Online retailers who use Goodvidio see
+80% increase in conversion rates and
+340% increase in customer engagement
with user-generated product videos from
social media

73. WANT TO GET STARTED WITH UGC
FOR YOU ECOMMERCE STORE?
Visit www.goodvid.io