Católica Business School International E-commerce Presentation - Parfois Case Study

13. E-COMMERCE
STRATEGY

14. PARFOIS.com The online store
is ONE MORE
Parfois sales channel

15. This channel is a
natural and
necessary
extension of the
physical stores.
PARFOIS.com

16. With the Online Store
Parfois can reach a new
and younger audience,
more modern and meet
the needs of a new online
clients, more informed
and more demanding.
PARFOIS.com

17. This channel allows
us to reach a very
specific audience
directly and
safely without
waste and
inherent costs in
other above the
line media.
PARFOIS.com

18. ONLINE
PRODUCT
AND PRICES

19. Parfois Online
prices online are
adjusted to
different markets
and are the same
as Parfois physical
stores
PARFOIS.com

20. E-Commerce StudioPARFOIS.com
Our e-commerce
studio produces
high quality
product shots.
Ready for our
online store,
lookbooks and
catalogues.

21. E-Commerce StudioPARFOIS.com

22. CUSTOMER
SERVICE

23. Exceptional
Customer Service
is essential for
customer
satisfaction and
retention, as well
as profitability.
EFFICIENCY
PARFOIS.com

24. Exceptional
Customer Service
is essential for
customer
satisfaction and
retention, as well
as profitability.
RETENTION
PARFOIS.com

25. Exceptional
Customer Service
is essential for
customer
satisfaction and
retention, as well
as profitability.
ACQUISITION
PARFOIS.com

26. I. Offer Multichannel and Multi-language Support
II. Listen on Social Media
III.Track All Customer Interactions
IV. Provide Online Chat
VI. Focus onTimelly Responses
VII. Deliver a WOW Experience
Customer Service
PARFOIS.com

27. LOGISTICS

28. PARFOIS.com

29. Spain
Portugal
Poland
France
Ireland
Germany
Italy
Click & Collect Stores
PARFOIS.com
122 Stores
121 Stores
29 Stores
17 Stores
5 Stores
2 Stores
2 Stores

30. SHIPPING'
Parfois Online Packaging
Order preparation Order ready for expedition
PARFOIS.com

31. MARKETPLACES

32. Marketplaces Strategy
I. Global Ecommerce
II. Merchant Services
III. Customer Services
IV. Cross Border delivery
V. Click & Collect Stores
VI. Largest Online Shops
VII. International Payments
VIII. Cloud Services
IX. Seller Language translation
X. Investments in online media
XI.Transforming Customers

33. MARKETING
PHYGITAL

34. SEO
CPC Campaigns
Social Media ads
Affiliates CPA
Leads Generation
Email Marketing
Media Buying
eCRM
ATL/BTL
Design a
Digital System
managing
Customer
Expectations
through: journeys, devices,
content, product, services …

35. Design experience path enable by a mix of functionalities…
Display
App
Social
Print
Events
VIP
Events
Email
Content
E-Com Store
COMMUNICATE
SALE
ON-LINE
PHYSICAL
CRM
MOBILE
ENGAGE

36. Display
App
Social
Print
Events
VIP
Events
Email
Content
E-Com
CRM
Store
COMMUNICATE
SALE
ON-LINE
PHYSICAL
Map the relevant elements of the experiential system…
MOBILE
ENGAGE

37. Display
App
Social
Print
Events
VIP
Events
Email
Content
E-Com
CRM
Store
COMMUNICATE
SALE
ON-LINE
PHYSICAL
Map the relevant elements of the experiential system…
MOBILE
ENGAGE

41. NEWSLETTER
OPENING CROATIA!

42. SOCIAL MEDIA ADS
FREE SHIPPING NEWS!

43. OUR
NUMBERS

44. E-COMMERCE
ANNUAL GROWTH
L4L

45. Parfois
MarketPlaces
E-COMMERCE
DISTRIBUTION SALES

46. Hand Bag
Jewellry
Footware
Scarves
Watches
Travel
Sunglasses
Apparel
E-COMMERCE
GOODS DISTRIBUTION
SALES

47. E-COMMERCE
TOP COUNTRIES

48. NUMBER OF ORDERS
DISPATCHED

49. NUMBER OF ITEMS
DISPATCHED

50. 15 MVisits
9 M UniqueVisitors
225M PageViews
08:00 Avg.Time on site
17,92 Pages / Session
PARFOIS.COM ANALYTICS OVERVIEW

51. Desktop
Mobile
Tablet
PARFOIS.COM TRAFFIC ORIGIN

52. NEWVISITOR
RETURNINGVISITOR
PARFOIS.COM TRAFFIC VISITS

53. GENDER
PARFOIS.COM TRAFFIC VISITS
AGE
MALE FEMALE

54. Organic Search
Direct
Email
Social
Referral
PARFOIS.COM TRAFFIC SOURCES

55. iOS PARFOIS App’s DOWNLOADS

56. Android PARFOIS App DOWNLOADS

57. CONCLUSION

58. Global
E-Commerce
is in its infancy
there are plenty of
opportunities.
Parfois is exploring
tactics - some
deeper than others.
Welcome
Bonjour
Bienvenido
Bem vindo
Добро пожаловать
willkommen
‫ترحيب‬
欢迎
歓迎
gəlmisiniz
Καλώς ήρθατε

59. THANK YOU!

60. Gonçalo Ramos
email: goncalo.ramos@parfois.com
LinkedIn: pt.linkedin.com/in/goncaloramoz