2. MosesGomes,DigitalMarketingExpert
What is Strategic Planning?
It is the managerial process that helps to
develop a strategic and viable fit between the
firm’s objectives, skills, resources with the
market opportunities available. It helps the firm
deliver its targeted profits and growth through
its businesses and products.
6. MosesGomes,DigitalMarketingExpert
Good mission statements have 3
characteristics
• They focus on a limited
number of goals
• It stresses the major
values and policies the
firm desires
• It defines the major
competitive scope of
operation
14. MosesGomes,DigitalMarketingExpert
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