1. How to draft a Social Media
strategy for clients
Five step strategy
2. 1. Listen
List the social media you are targeting like blogs, facebook,
myspace, twitter, orkut, youtube, etc
Choose key words which will help you to monitor
conversations (the difficult part is choosing the keywords!)
Tools to use Google and Yahoo alerts, etc
Use google blog search and other social media search
engines.
Read what people are talking about the sector and the
brand
List the important social media tools for your brand
3. 2. Prepare
List down the three most important social media tools for
your brand.
Prepare a strategy to connect with those in first phase like
creating brand/product/company page on Facebook,
twitter handle, linkedin, youtube page, etc
List the spokespersons who will be involved, as bloggers
often like to talk to the sector experts. If the brand just
want to leverage a particular product so the product head
will engage with social communicators.
List down social media engagement policy and monitor
4. 3. Engage
Start leaving honest comments on blogs, facebook, etc
Upload pics on flickr, picasa and videos on youtube, etc
Create blogs and update on weekly basis.
Be transparent and provide information
Start conservations
Share quality content
Attend tweet meet-ups, blog meet-ups, etc and listen
5. 4. Go offline
Social media is simply a tool to connect online and facilitate
conservations, but the best dialogue takes place only face-
to-face.
To invite meet-ups for the group members at a coffee shop
or plan a day outing or trekking.
Share vouchers or trial package of the product.
Attend exhibitions and conferences to connect with
members
6. 5. Measure
To measure the success we need to answer the following
questions?
• Did we learn something about our customers that we
didn’t know before?
• Did our customers learn something about us?
• Were we able to engage with our customers?
• Do our employees have an effective new tool for
external feedback and reputation management?
Also monitor the following
• Number of quality blog posts
• Number of meanful comments about your brand
• Quality of content shared
7. Potential payoff for corporate
social media is enormous as
the companies will have better
sense of how they are
perceived by their
stakeholders
