This document discusses the growing trend of mobile marketing for restaurants. It notes that most people now own mobile devices and use them throughout the day. Mobile marketing strategies for restaurants can include creating mobile-friendly web pages, sending targeted text messages with offers and events, and optimizing content for mobile searches. A case study shows that a furniture store generated over $100,000 in new sales from two SMS marketing campaigns, with SMS recipients spending on average $14.33 per person compared to $1.84 from email recipients. The document concludes that mobile advertising budgets are increasing as mobile becomes a critical marketing channel.