View on-demand video: http://bit.ly/UROXW2

1. Pow, Boom, Wham …
Sales apps that
give you super
powers.
Monica Alonso! Brought to you by!
Golden Gekko
Product Manager www.meetrapp.com
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2. Agenda
! Applification
! Recognizing the right sales apps
! Q&A
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3. Applification
apps listed on iTunes
“There’s an app for that”
under Productivity
! Jumping from app-to-app is time
consuming and distracting to clients
! Sales and marketing material is not
easily shared across the organization
! Follow-ups are time consuming when
copy/pasting notes and attaching files
! Notes and emails do not get into the
CRM automatically
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4. Weakens the business case
Can’t grasp the full potential.
No
collection
No
branded
No
security
of data environment
Organizations with 3, 1-hour, meetings a 50% of tablets are
successful day is 660 hours a not password protected
implementation of
year you miss out
analytics see
Employees leave there is
exposing clients to
12x profit growth
your brand
material everywhere
Source: Vertic 2012, Gartner 2012
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5. Have 1B$ in the
bank?
new
In Dallas, Texas
That’s the sum invested by GE mobile solutions center
in mobile software.
of excellence
! The group has already built dozens “GE has some of the best
of apps for in-house use and created technologies in the world, and now
an internal app store we have the mobile platform to do
something different.”
! “Not just for email, but for scheduling, Watch video
productivity, and getting content
anywhere. Before iPhone, travel and
meetings always required a laptop.
Now we’re no longer tethered to our See other profiles
location.”
Source: Wall Street Journal (2011)
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6. How to
recognize the
right sales app?
We came up with an acronym (very 80s!).
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7. S calable
U ser engagement
P
roblem based
E qual value
R oi
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8. Scalable
It could take at least 6-months and
200K to develop a bespoke app.
Feature set
Time
! SaaS model
! Minimal strain on resources
! Maintenance included
! Ongoing product development
! Self management
! Integrate existing systems
! Stand alone
! Easy-to-use
! Ability to pilot
Money
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9. User engagement
64% of employees use enterprise
software never or rarely.
User Engagement
Employee value
Business value
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User engagement
! Simple Never
13
is an excellent
! Saves me time
Rarely
way to get more
! Intuitive 45
Sometimes
return on a
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enterprise app
Often
investments.
Always
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Deloitte (2012)
Key recommendations
! Make it easy and fun
! Solve pain points
! Seamless, integrated experience
! Liberate user from device dependency,
Source: Lean Software (2010)
using cloud-based content sync 9

10. Problem based
Why do your sales reps spend
GREAT
!
74%
of their scott
time NOT
selling?
16%
spent on sales prep
26%
dedicated to admin tasks
26%
Source: SAP (2011)
travel and waiting
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11. Equal value
CEO
Sales
Marketing
IT & IS
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want more customer
intelligence
% 74 %
of their time is wasted not
selling
78
of presentations are never
or only sometimes used
% 50
of companies experience
data breach
%
Gartner (2012)
SAP (2011)
Firebrick Consulting (2012)
Symatec (2012)
Must have
• Secure • Always have access • Branded • Secure
• Integrated with existing (online/offline) • Centralized resources • Integrated with existing
systems • Login credentials • Integrated with CRM systems
• Useful in my business • “Wow” clients • Minimal maintenance
• Branded • Branded
Should have
• Fast ROI • Avoid double entry • Understand which • Plug & play
• Control • Self management material is used most • Satisfies needs of all
• Track customer • Notifications • Stats on individual and departments
impressions group level
• Control
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12. Roi
Your organization’s time to value.
Step 1
Total
Consists of …
Bite the bullet fixed and variable Hardware or BYOD
investment Software
3G (optional)
MDM and MAM (optional)
Step 2
Measure
Value of time savings …
Kill the “time suckers” cost savings Working while travelling
Meeting prep
Updating CRM
Marketing “waste”
Step 3
Forecast
With the new free time …
Source
More face time with new sales Additional client meetings
clients Average deal size
Conversion rate
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13. Q&A
Don’t be shy.
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14. What’s next?
To thank you for participating we are going to
forward you a copy of the “Roi Calculator” and
some other helpful links.
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15. Thank you!
For more information feel free to email us at
info@meetrapp.com