GMN Digital Group Corporate Brochure | GMN Web Solutions | Web Design & Development | E-Commerce | SEO | Digtal Marketing | Branding

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DIGITAL REIMAGINEDRevamping Relationships Through Extraordinary Digital Experiences
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GMN Digital Group shall not be held liable for the opinions, information and photos
produced in this publication. Any errors, inaccuracies and/or omissions howsoever
caused, GMN Digital Group shall not be liable for any actions taken based on the
views expressed, presented or information provided in this publication.
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TRADING
FINANCIAL SERVICES
MANUFACTURING
RETAIL
RESTAURANTS
HEALTH CARE
REAL
ESTATE
EDUCATION
ENTERTAINMENT
LOGISTICS OIL & GAS
RENTAL
BUSINESSES
SERVICES
ESTABLISHMENTS
DIGITAL GROUPDIGITAL GROUP
We Transform &
Transcend Your
Business To The
Digital World

TABLE OF
CONTENTS
About Us
5 GROUP AT A GLANCE
6 ABOUT US
7 MISSION, VISION & BELIEFS
8 OUR CLIENTS
Web
10 WEB DESIGN & DEVELOPMENT
16 E-COMMERCE SOLUTION
22 OUR WEB DESIGN & DEVELOPMENT PORTFOLIO
24 MOBILE APPS DEVELOPMENT
26 POINT OF SALE (POS)
Design
30 LOGO DESIGN
32 BRAND CONSULTANCY
38 PRINT & GRAPHIC DESIGN
50 MARKETING COLLATERALS
52 FLYER & BROCHURE DESIGN
54 POWERPOINT DESIGN
56 PRODUCT DESIGN
60 MENU DESIGN
64 CORPORATE PROFILE PRESENTATION
68 EVENT BRANDING
Media
73 CORPORATE VIDEO
74 AERIAL PHOTOGRAPHY & PHOTOGRAPHY
76 PHOTOGRAPHY
78 VIDEO BOOKLET
Marketing
82 DIGITAL MARKETING
84 ENGAGEMENT MARKETING
86 SEARCH ENGINE OPTIMISATION
89 SEARCH ENGINE MARKETING
92 EMAIL MARKETING
96 SOCIAL MEDIA MARKETING
Corporate Communications
98 BUSINESS PLANS
100 IPO COMMUNICATIONS
102 PUBLIC RELATIONS
106 ANNUAL REPORT / INFORMATION MEMORANDUM

WE TAKE
YOUR
BUSINESS
TO NEW
HEIGHTS
Since our founding in 2009, our mission is to provide end-to-end branding,
web and creative solutions to help businesses succeed in brand building and
development. We work closely with our clients throughout the entire project
and help build their brands by leveraging on customers’ data and optimising
accordingly. We have worked with numerous industries and firmly believe in
combining our clients’ expert industry knowledge with our expertise, to create
powerful brand experiences and marketing strategies from the customer’s
viewpoint.
Our team includes content strategists, designers, developers, digital marketers
and project managers who are all committed to doing everything we can to
help your business succeed and bring out your inner awesomeness.
BRAND CONSULTANCYDIGITAL MARKETINGWEB SOLUTIONS INCUBATOR

Web Solutions
Digital Services
Cloud Solutions
Brand Consultancy
Franchise Consulting
PR & Communications
Incubator
Education
FRANCHISE CONSULTANCYPR & COMMUNICATIONS EDUCATIONCLOUD SOLUTIONS
BECAUSE
GROWING
YOUR
BUSINESS IS OUR
BUSINESS

People-Embracing Digital
are the Future
Sharing knowledge, adding value and
working together for tomorrow's success.
Visit gmnwebsolutions.com WEB SOLUTIONS

Brands at a glance
GMN Web Solutions specialises in developing sites for numerous
industries including information portals, e-commerce, lifestyle and
corporate websites. We utilise programming, content and overall website
construction that is optimised for the search engines.
GMN Brand Consultancy helps clients launch new brands, reinvigorate
existing ones, introduce products, and solve a myriad of strategic challenges
such as brand architecture, category development, environmental branding
and more.
GMN Education provides professional training and skills upgrading with a focus on
digital marketing and running of online businesses. Championed by industry
practitioners, GMN Education offers a wide range of training programs and upgrading
courses to working professionals, undergraduates, and aspiring entrepreneurs.
GMN Franchise Consultancy specialises in the development of growth and
expansion strategies for franchisors. Utilising cutting-edge tools, we are able
to create proactive, highly effective franchise systems and provide franchisor’s
with step-by-step blueprints to grow their franchise organisations.
GMN Cloud Solutions supports businesses to transform and to capture new opportunities with
data that can be trusted. This transformation is possible by adopting our cloud technology, creating
wider ecosystems and providing innovative business models. Our cloud-based applications can be
either virtualised offerings sold traditionally or applications realised on a cloud infrastructure.
GMN Digital Marketing specialises in digital marketing including
search engine optimisation (SEO), pay-per-click (PPC) campaign
management, content marketing, website design, conversion rate
optimisation (CRO), email marketing and social media marketing.
SYNERGY
OF SOFTWARE
& SERVICES
GMN Incubator helps startups grow into the venture-fundable businesses by
connecting them to the growing network of our corporate clients and our vast
resources. We also provide a platform where they can meet, collaborate, learn
and network with like-minded people.
GMN PR & Communications functions as a full business partner to our clients,
providing ongoing PR consulting and counsel and offering integrated PR and
marketing services that build brand reputation and offer real solutions to
business challenges.
5GMN WEB SOLUTIONS

We Are Experts In
Bringing Out Your Inner
Awesomeness
We adopt a combination of branding, web design, inbound/outbound
communications and online marketing strategies to bring out the inner
awesomeness of the companies we work with. We love to work with different
industries to keep our ideas unique and our perspectives sharp.
Customised Solutions
We offer a variety of solutions and tailor them to fit your unique needs. Our
services include brand identity design, web design, print design, photography,
videography, PR communications and franchise consulting.
Open Working Process
We work closely with our clients as we believe in keeping an active and open
communication workflow. From conceptualisation to implementation and
development, we are in constant contact with you to keep you updated on
the progress.
Extensive Experience
We have designed stunning brands,
websites and marketing materials
for a variety of companies, including
those in fashion, medical and property
industries.
CONNECTING THE
FUTURE
We are:
6 GMN WEB SOLUTIONS

Mission
Driving Inspirations,
Fulfilling Aspirations.
Vision
An innovative digital
group dedicated to
creating value, shaping
the future.
Beliefs
Passion drives us.
Innovation defines us.
Enterprise propels us.
People, our leading asset.

SOME OF
Our Clients
VINCEREINTERIOR
The Trusted Specialist
KRISLITE PTE LTD NO. 9 LOYANG WAY KRISLITE BUILDING SINGAPORE 5O8722 T 65.65438OOO F 65.65459929 ENQUIRIES lighting@krislite.com
100C 100M 0Y 0K100C 0M 0Y 0K
8 GMN WEB SOLUTIONS

10 GMN WEB SOLUTIONS
WEB DESIGN & DEVELOPMENT
GMN Web Solutions offers custom Web Design and Web Development solutions
to our clients at extremely competitive prices.
We provide a holistic web design process, from domain registration, web design
to digital marketing and content management. Each website we create for our
clients will feature eye-catching layouts, graphic design, professional photography
and carefully-crafted contents to engage visitors.
Fact:
You have only 3 seconds to keep a user
on your website. How will you grab
their attention?

11GMN WEB SOLUTIONS
WEB
GMN Web Solutions
specialises in:
• Providing quality web development
services which are affordable and
transparent.
• Website coding and URL structure
which are search engine optimised.
• Developing website with customised
designs, specifically tailored to your
requirements.
• Building corporate website which
is aligned to your company’s goals,
values and philosophy.
• Developing websites which provides
smooth navigation and browsing
capabilities.

12 GMN DIGITAL GROUP
WEB
Case Study/
SC CAPITAL PARTNERS
SC Capital Partners is an institutional real estate private
equity investment firm which has invested more than
$870 million of equity since its inception in 2004.
SC Capital Partners wanted to revamp its website in
a contemporary style to showcase their company’s
investment portfolio. By capturing their brand with
powerful visuals and presenting it in an interactive
interface, GMN Web Solutions developed an amazing
website with unique parallax background that moves as
the user scrolls down the site, exuding a modern appeal.
Online Experience
The content and layout of all webpage
designs must always be relevant,
potent and keeping with the basic
brand guidelines.
GMN Web Solutions met our needs
and customised a website design
according to our preferences.
They also provided a friendly
backend system for our website
management. We are very satisfied
with their professional advice and
deliverables, prompt support and
quick turn-around time.
- SC Capital Partners
“
“

13GMN DIGITAL GROUP
WEB
Our Designs:
Giving you the
performance you
need, Getting the
results you want.
Database & CRM Integration
We connect technology and marketing information
from first click through the lead process, through repeat
customers thus allowing accurate analytics, efficient
business processes and a better customer experience
with your brand.

Objective advice.
Excellent service.
Customised solutions.
Superior execution.
WEB SOLUTIONS
We Are Here To Help
GMN Web Solutions provides objective advice, excellent
services and superior execution to help you navigate the
digital terrain.
Contact us at enquiry@gmnwebsolutions.com to learn more
about our services and capabilities.
WEB SOLUTIONS
About GMN Web Solutions
Our mission is to provide end-to-end web and creative solutions to help businesses succeed. We work closely with our clients throughout the entire
project and help build their brands by leveraging on customers' data and optimising accordingly. We are experienced in numerous industries and firmly
believe in combining our clients’ expert industry knowledge with our expertise, to create powerful digital experiences and marketing strategies from
the customer’s viewpoint.

SPREAD THE
WORD
SHOWCASE YOUR COMPANY
Digital marketing services are a necessary part of business operations in today’s
technology-centric world. Give us a call today. We are one of the best digital marketing
agencies in Singapore and we would love to customise our digital marketing services to fit
your business.
We believe in having the results speaks for itself, hence we are constantly tracking the
outcomes of our efforts and are continuously making changes to ensure you are getting the
best ROI possible. Learn more at gmndigitalmarketing.com
DIGITAL MARKETING

16 GMN WEB SOLUTIONS
E-COMMERCE SOLUTIONS
Whatever your merchandise may
be, it is increasingly important to
have an internet presence to make
it more efficient and convenient
for your customers to purchase
your goods. Here at GMN Web
Solutions, we coordinate, direct,
design and integrate your business’
e-commerce shopping cart, services,
payment gateways in order to
facilitate business-to-business (B2B)
and business-to-customer (B2C)
transactions.
It is essential and highly efficient
for a fashion-oriented business or
those in the FMCG industries to
manage an e-commerce platform for
the convenience of its customers, to
keep them loyal and happy with the
overall brand experience.

17GMN WEB SOLUTIONS
WEB
Benefits of having a great e-commerce
website:
• A very low-cost alternative to having a retail shopfront.
• Accessible to global audience, thereby expanding your sales territory.
• 24 hours online: An e-commerce website keeps your online shop
running 24 hours a day throughout the year.
• Elimination of the middle person which translates into higher profits.
• Greater productivity as you focus on growing and expanding the
brand’s reach, whilst your website works seamlessly to bring you
revenues 24/7.
• With increased web traffic, your brand will come to enjoy positive
reviews and higher ranking as your website gets promoted by
online buyers. Word-of-mouth can be a very effective and powerful
marketing means.
E-COMMERCE SOLUTION
Defining the Best Approach
With a wide range of different technical
approaches, platforms and devices available,
it is perilous to adhere to a narrow approach
to measure up to your requirements.

WEB
Case Study/
CURIOUS DOTTED LINE
Curious Dotted Line needed a website every bit
as powerful and reliable as their product line.
Using powerful visuals and pairing it with
interactive design, GMN Web Solutions
developed a robust e-commerce platform that’s
a breeze to navigate.
E-COMMERCE SOLUTION
It is up to companies to
provide end-users with what
they want, when they want
it, how they want it. If your
organisation can’t meet that
challenge, someone else’s
certainly will.

19GMN DIGITAL GROUP
WEB
We create websites that are attractive,
simple to use and drive results for
your company.
E-COMMERCE SOLUTION
Attention to Detail
Every aspect of the website design
should be planned and produced
to achieve maximum effects and
desired quality.

Customers
are hiding in
your data.
Do you have the insight
to uncover them?

Using analytics you can trust, GMN Digital Group can help
you identify new opportunities that can accelerate growth
for your company.
Visit gmndigitalgroup.com
Contact us at enquiry@gmndigitalgroup.com to
learn more about our services and capabilities.
Act now. Anticipate tomorrow. Deliver today.

WEB
OUR WEB DESIGN &
DEVELOPMENT PORTFOLIO
PORTFOLIO

23GMN DIGITAL GROUP
WEB
PORTFOLIO

MOBILE APPS DEVELOPMENT
The whole world is going mobile. Why wouldn’t you?
We design hyper-usable web applications that can
be used across different mobile platforms.
Has Your Business
Gone Mobile?
Mobile hand-held devices is
how business is done in today’s
environment. Our creative and
experienced developers can deliver
new innovative native apps from
scratch or enhance an existing
mobile application currently on the
market.
Turn Your Concept
Into Profit
Whether your desires are to develop
a mobile app that will generate
millions of downloads per year, or a
mobile app that is geared towards
improving and extending business
efficiency and boundaries, GMN
Web Solutions knows what makes
up a successful mobile app and can
deliver it to the market.
Slick Design,
Powerful Features
Our highly skilled team of UI (user
interface) designers and developers
merge two worlds together perfectly
to create mobile apps with beauty
and brains. Who says you cannot
have it all? We leverage all that
technology has to offer and mix that
with our creative and expert mobile
app developing skills to deliver what
you need and how you need it.

GMN
Education
guides you
to set up a
successful
online
business
PLAN
Spot the opportunity. Play to your strengths.
BUILD
Create a great web presence.
SELL
Set up e-commerce on your website.
THRIVE
Engage customers and drive sales through
digital marketing.

POINT OF SALE (POS)
A Dynamic Retail Solution
Point-of-Sale, or POS, as it is more commonly abbreviated, refers to the capturing of data and customer payment
information at a physical location where goods or services are bought and sold. The POS transaction is captured using a
variety of devices which include computers, electronic cash registers (ECRs), optical and bar code scanners, magnetic card
readers, or any combination of these devices.
Whether it’s Retail, Hospitality or just simply Software, we have a full-time technical and support personnel committed
to help you from the setup to day-to-day operations of your POS system. Throughout the installation, integration and
implementation phases, GMN Web Solutions is there with you.
Efficient & Intuitive Interface
• Adjustable button colours for quick identification
• Barcode scanning Price Look-Up (PLU) codes
• Filter products by categories
• Flexible & customisable visual layout
Flexible Content Management
• Customisable products and departments
• Multiple pricing levels
• “Create Your Own” promotions
• Easy backup and restore
Table Management For Restaurants
• Reservation management
• Table status, regions and seats
• Transfer, merge and/or split tables/bills

Increase your
restaurant’s profitability
with GMN Cloud
Solutions.
Restaurants today are struggling with a variety of pain points like rising
manpower costs and waiters' inability to upsell consistently, increasing
competition fighting for customer footfalls, declining service levels -
ultimately leading to single digit growth or worse, declining profitability.
GMN Cloud Solutions is focused on providing a“full stack”complete solution
for these critical pain points which are all core to a restaurant’s profitability.
Try it free for 30 days.
Start yours now at gmncloud.com
CLOUD SOLUTIONS
RESTAURANT MANAGEMENT SYSTEM
NEXT GENERATION POS
WIRELESS ORDERING E-MENU
SELF-SERVICE PAYMENT KIOSK
WAITER WIRELESS ORDERING BUDDY
ACCOUNTING SYSTEM
PROFITABILITY
PRODUCTIVITY

Average Return On Investment Delivered By
Customer Relationship Management (CRM) System
CRM is a computerised system that a company uses for managing and coordinating
marketing, sales and customer-support data. The data is used to maintain good customer
relations, which improves profitability.
Comprehensive and easy to customise, GMN Cloud Solutions comprises a CRM system
that delivers information to you in real time. With our CRM system, you can grow your
accounts faster, find new customers faster, and close deals faster – from anywhere.
Learn more about how GMN Cloud Solutions can help you transform your
business.
gmncloud.com | enterprise@gmncloud.com
CLOUD SOLUTIONS

LOGO DESIGN
As one of the top logo designers in Singapore, we adopt three approaches in the developing,
redesigning as well as revamping of a logo.
Understanding our client’s business needs is the first step in the logo design process.
Creative work begins once the message and target is clearly defined. We will put forward
several unique logo designs in black and white for consideration.
Upon review and selection of the final design, we will refine the logo and offer our client
several other variations of the chosen design.
Once the black and white logo is refined and perfected, colours will then be added into the
logo. We provide our clients with high resolution files of the logo, including JPG, PNG, EPS
and TIFF.

BATANG KALI INDUSTRIAL PARK
RESIDENCES & HOTEL
LOGO DESIGN
31GMN DIGITAL GROUP
DESIGN

BRAND CONSULTANCY
Brand Identity
Creating a strong brand identity fundamentally
begins with a suitable logo that’s not only
timeless, memorable but also has the ability to
evoke emotions and awareness. The next step
is to begin establishing brand recognition by
determining the colours, fonts, graphics and all
the essential components. On top of that, we will
create materials like brand books/style guides/
brand guidelines which help ensure a consistent
brand image is carried through to your audience.
Brand Management
Keeping your brand’s image, personality, reputation in
good standing takes time, discernment and attention. It
takes quality time and effort to keep your brand’s image,
identity and reputation in good standing. It is easy to forget
about marketing your brand as you focus on the day-to-day
tasks of running a successful business. Before you know
it, your brand looks nothing like it did initially. GMN Brand
Consultancy has the expertise and capabilities to help you
manage your entire brand and marketing plan, all whilst
keeping your message strong and consistent.

We design for the future—in ways that make sense right now. We are
strategic experts and creative explorers committed to solving complex
challenges. With smart tools and global resources, we examine the
implications of every brand choice, create new experiences, and
open doors to more opportunities.
• Insights & analytics
• Strategy & brand positioning
• Brand architecture
• Naming & verbal identity
• Innovation
• Brand identity & design
• Experiences & environments
• Brand engagement
• Interactive & media design
• And new doors yet to be
opened
BRAND CONSULTANCY
enquiry@gmnbrandconsulting.com | gmnbrandconsulting.com
Powering Business Growth Since 2009

An integral part of a strong and successful brand is consistency
brand which can only be achieved through solid designs that
communicates a message clearly and effectively. This is where
print design comes into the picture. Beyond the internet,
companies require strong print collateral systems to market
themselves. Name cards, printed letterheads, custom designed
envelopes, brochures, catalogues and packaging designs are all
necessary in boosting your brand identity.
Here at GMN Brand Consultancy, we work with our clients
seamlessly to develop their brands and help design key print
materials while keeping close tabs on the agreed budget
simultaneously.
Visual imagery is still the most engaging
form of content online. According
to eMarketer, images account for
approximately 75% of content posted
on Facebook worldwide.

Branding package:
• Logo Design
• Name Card Design
• Brand Collaterals
• Menu Design
• Packaging Design
• Coffee Table Book Design
• Work Uniform Design
BRAND CONSULTANCY
DESIGN

35GMN DIGITAL GROUP
BRAND CONSULTANCY
DESIGN

Case Study/
PROPSPUR HOLDINGS LTD
Propspur Holdings is a residential and mixed-use
property development company run by an award-winning
management team. Our team conceptualised a visual
identity that is both bold and vibrant for the dynamic
company. Over two short weeks, our team built a vault
of brand design assets for the brand on both printed and
digital communication channels.
BRAND CONSULTANCY
For a brand to have impact, it has
to speak to your audience and
create an emotional attachment.
It must have a strong foundation,
built upon authenticity, and be
true to its people, clients, and
marketplace in its deliverables.
DESIGN

CLOUD SOLUTIONS
GMN Cloud
Solutions is the
path forward for
every part of your
business.
www.gmncloud.com
GMN Cloud Solutions is the industry’s broadest and most integrated public
cloud. It offers best-in-class services across Software as a Service (SaaS) and
infrastructure as a Service (IaaS), and even lets you put GMN Cloud Solutions in
your own data centre. GMN Cloud Solutions helps organisations drive innovation
and business transformation by increasing business agility, lowering costs and
reducing IT complexity. Bring the performance of your company to the skies
today!
SALES | SERVICE | MARKETING | COMMUNITY | ANALYTICS | E-COMMERCE

PRINT / GRAPHIC DESIGN
Our print design services are designed to complement our digital offering to give our clients a single,
cohesive, creative supplier for their campaigns.
With expertise in bespoke business stationery, corporate brochures and sales and marketing
materials, technical documentation and white papers, exhibitions and large format graphics, trade
and press advertising, we have pride in our depth of experience and the high quality we consistently
produce.
Going That Extra Mile
We can design and produce a whole range of print materials from leaflets, flyers and posters to take
home extras such as pens, tote bags and notebooks; going that extra mile to drive a new initiative or
simply to raise a profile.
Small Details Can Make The Difference
Our team has a wealth of experience to advise you on any aspect of the design and creation of
promotional materials. Size, shape and finish all have a place in deciding on the most appropriate
print format. We leave no page unturned.

Design Services:
• Brochures & Flyers
• Posters & Banners
• Booklets & Menus
• Event Invites & Cards
• Product Packaging
• Retail POPs
• Web Banners & Emailers
• Exhibition Backdrops
• Digital Sales Presentations

Case Study/
SIA HUAT MARKETING COLLATERALS
We Do It All
From page plans, image selection and
content creation to print management, we
provide a complete end to end service,
producing a finished brochure that reflects
the right message for you.
39GMN DIGITAL GROUP
DESIGN

Case Study/
SIA HUAT KITCHENWARE CATALOGUE
DESIGN

41GMN DIGITAL GROUP
Sia Huat Pte Ltd is Southeast Asia’s premier distributor for foodservice equipment. GMN Brand Consultancy
was thrilled to be asked to redesign the company’s kitchenware catalogue, which is produced annually to
provide customers with a comprehensive and up-to-date list of their product offerings.
Sia Huat required a corporate, modern and clean design style, thus we took a fresh approach to the layouts,
creating several options for the client, before developing layouts based on the chosen design.
Good catalogue design must be inspiring, informative and legible, with easy-to-understand typography and
quality product photography. The product specification areas, in particular, require an understanding of how
to lay out data in a clear and concise way so it is easy for customers to reference and use. We produced a
comprehensive catalogue design for Sia Huat’s products displaying sizes and colour codes, as well as technical
details and product photos. The most important aspect of the catalogue design was to show the varying
products legibly and clearly, and to produce a layout which would effectively cross-sell product ranges to
current customers, as well as making potential customers aware of the full range.
The catalogue design produced for Sia Huat uses a grid structure which supports a variety of styles for pages,
from technically-detailed to more image-focused advert-style spreads. We adopted a full colour design
throughout to echo the high quality full colour technology used within the custom stamp products themselves,
whilst maintaining the brand look.
DESIGN

Case Study/
YI LIN HOLDINGS
The Complete Package
With every wrapper, folder, container, or
standee, we take into consideration the
entire audience experience - the physical
as well as the emotional.
DESIGN

43GMN DIGITAL GROUP
GMN Brand Consultancy was tasked to create a series of
corporate materials for Yi Lin Holdings, a reputable door
specialist. The GMN Brand Consultancy team then set out
to take on-site photos of the products in various installed
locations ranging from hotels to hospitals.
The GMN Brand Consultancy team sat down with the
management of Yi Lin Holdings on multiple occasions to
discuss the type of look and feel that they were aiming for
before settling on a final design that states elegance and
warmth. These were the key pointers we set out to try and
replicate when we created Yi Lin corporate materials that
would best represent the business in a way that is both
creative and informative.
DESIGN

Case Study/
YI LIN AGRITECH
GMN did a creative job of
helping us design fresh & vibrant
marketing materials. Their advice
and work was prompt and creative.
We were looking for a clean
professional theme to fit our
corporate image and the design that
they came up was exactly what we
had asked for.
- Yi Lin Agritech
“
“
DESIGN

45GMN DIGITAL GROUP
Yi Lin Agritech approached GMN Brand Consultancy
to create a series of corporate materials to present to
their investors.
Yi Lin Agritech is based in Jiangxi, China. As such, Yi
Lin Agritech flew our team of photographers to their
regional headquarters in Jiangxi to collaborate on
their corporate album.
The team of designers at GMN Brand Consultancy
shaped the look of Yi Lin Agritech around nature,
based on a foliage and organic feel when designing
their corporate materials.
We bring together concepts,
messages, imagery and graphics
to make the user experience both
inviting and functional.
DESIGN

Whatever your business or industry,
we've got you empowered.
GMN Cloud Solutions is the complete source for
independent, actionable expertise on digital solutions.
Powered by an experienced team of digital analysts, we
provide insights and intelligence you require to make
decisions that matter.
DIGITAL EDGE
GMN Cloud Solutions gives you the edge you need to
thrive in the competitive global digital landscape. With
GMN Cloud Solutions, whether you are looking at the
potential ROI of a new digital marketing campaign,
analytics of your consumers' online behaviour, or when
you need to refer to historical statistics and reports, our
timely and reliable insight and intelligence can mean the
difference between success and setbacks.
Visit gmncloud.com to learn more about our
services.
CLOUD SOLUTIONS

Bringing a new perspective to
global digital asset management
GMN Digital Group delivers the enhanced global digital perspective, local insights and
broader range of digital expertise that business owners need.
GMN Digital Group, the next phase of partnership.
GMNDIGITALGROUP.COM
150+ 9Projects
Delivered
Social
Platforms
And
CountingAcross

Case Study/
EMPORIUM HEIGHTS
Crafting High Quality Corporate Coffeebooks
Every page spread is carefully arranged to show off the photos and images in a clear visual
structure, yet still maintaining a sense of continuity for the reader. We base all our work on
in-depth background research, experimenting with diverse ideas and always tweaking to
get it right. Ultimately, we blend images, fonts, colours and styles to create an engaging and
cohesive overall design.
DESIGN

49GMN DIGITAL GROUP
Case Study/
CENTRAL NEW WATER GROUP
Cover Concept Board
A great cover requires a strong and clear conceptual idea that materialises the desired message.
Our designers can help by “brainstorming” and developing your ideas further using a cover
concept board. Once the concept has been conceived, our designers work their magic to weave
the images, colours and fonts seamlessly together to convey the perfect message.
DESIGN

MARKETING COLLATERALS
Case Study/
SCR INTERNATIONAL HOLDINGS
SCR International is an award-winning residential and mixed-use property development
company, with key projects in Brazil and America.
SCR International Holdings entrusted our GMN Brand Consultancy team to come up with
a professional project proposal and website that would appeal to the potential partners
and investors. After on-site visits on both continents, the team developed corporate
materials that exuded first-class image of the projects. The SCR International Holdings
team simply loved our concept and work!

MARKETING COLLATERALS
Really thankful towards GMN
Brand Consultancy for turning
concept ideas to reality. Their
patience and product delivery can
be considered top-notch.
Keep Up The Good Work!
- SCR International
Holdings Pte Ltd
“ “
51GMN DIGITAL GROUP
DESIGN

FLYER & BROCHURE DESIGN
Professional Brochure Design
Your corporate brochures or product brochures are great
marketing tools. A well-written, creatively-designed
brochure can do wonders in boosting your brand.
When you meet your customer for the first time, it’s
important to have a differentiated, personalised, well-
designed brochure to represent your business. The
brochure content needs to be tailored to the occasion
and written precisely for your audience and your needs.
And at the same time, the design has to support it. The
style, colours, appearance of your designer brochure
or corporate profile must suit your corporate message,
look-and-feel and corporate identity. The art of making
a good flyer lies in compressing all relevant contents
into a single-sided, eye-catching design which really
differentiates your brand.
Not to forget the leaflets, flyers, pamphlets and other
“smaller” brochures, which are often needed in bulk for
events or sales initiatives as they too represent your
company.
With years of experience, we have built up quite
a repertoire of talents. With skilled individuals in
all fields, including communication consulting,
content-writing, graphic creation, photo-shoots,
design, typesetting, layout and print-production
and coordination, you can trust us to produce
the perfect brochure for your needs.

The Process
At GMN Brand Consultancy, we offer the
complete range of services required to produce
your designer brochure. Starting with consultation
to identify your individual needs in the industry,
we then create professional, excellent content
and design for your high-quality brochure.
Content-writing for a brochure involves a unique
set of skills, which we have honed and refined
over the years.
Going through a thorough discussion and open
working process, we identify and produce the
perfect, unique design for your bespoke brochure.
We can hand over print-ready files for your use,
or you could choose to take advantage of our
economical print services, thus allowing us to
take over the task of coordination with the printer
freeing up valuable time of your executives.

FLYER & BROCHURE DESIGN
53GMN DIGITAL GROUP
DESIGN

CORPORATE POWERPOINT
DESIGN
KSK ASIA RESOURCES
Creating Future Resources
Copyright © 2014 KSK Asia Resources
A presentation prepared for financial service industry
professionals and sophisticated investors
CORPORATE PRESENTATION 2014.
All Rights Reserved.
This information is subject to the
disclaimer on page 2 of this document.
The company’s diversified real estate
portfolio primarily includes homes,
offices, shopping malls, serviced
residences and mixed-use
developments. The company also has
one of the largest real estate fund
management businesses with assets
located in Asia.
Central Vista leverages its significant
asset base, real estate domain
knowledge, product design and
development capabilities, active
capital management strategies and
extensive market network to develop
real estate products and services in its
markets.
“
“
4
A presentation prepared
for financial service industry
professionals and
sophisticated investors
Copyright © 2014 Central Vista
CORPORATE PRESENTATION 2014.
All Rights Reserved.
This information is subject to the
disclaimer on page 2 of this document.
Central Vista
is a lifestyle property development company with
planned developments in Malaysia and Bali
has an asset value of approximately S$2 billion
(approximately RM 5.2 billion valued on an ‘as if
complete’ basis) as at 31 December 2013
portfolio comprises a 100.0% interest in both Olympia
Tower and Duta Grand Hyatt in Kuala Lumpur,
as well as the Sanur Waterfront City in Bali
has access to a strong pipeline of future projects
from its Sponsor and its strategic partners
aims to provide its Unitholders with sustainable total
returns
3
8
Schedule for 2014
CATALYSTS FOR INCREASE IN SHAREHOLDER VALUE
2012-2013
2009-2011
APPLICATION TO SEEK LISTING
IN SINGAPORE
ADMISSION OF KSK ON SGX-ST
(CATALIST)
CONSTRUCTION OF THIRD
WASH PLANT
UNDERTAKE FURTHER RESOURCE
DEFINITON AND EXPLORATION
ACTIVITIES
INTEGRATE OTHER MINIERALS
TO PORTFOLIO
ENTRY INTO NEW GEOGRAPHIC
AREAS
ADDITION OF MORE LICENSES
AND GEOGRAPHIC AREAS TO
THE PORTFOLIO.
INCREASE PRODUCTION –
TARGET 850,000 TONNES PER
ANNUM
COMPLETED MINING
SCHEME REPORT FOR JELI
IRON SAND PROJECT
AQUIRES PRIVATE MINING
LICENSE TO JELI IRON
SAND PROJECT
COMPLETED CLEARING OF
OVERBURDEN
FINISHED CONSTRUCTION
OF MINING SITE
TRIAL RUN ON THE
SECOND WASH PLANT
FIRST POUR FROM SECOND
WASH PLANT
INCORPORATED KSK ASIA
RESOURCES
CONSISTENT Y-O-Y GROWTH
IN THE SAWMILL BUSINESS
ACQUIRE 4 SAWMILL
FACTORIES IN KELANTAN
DIVERSIFY INTO IRON SAND
MINING INDUSTRY
This information is subject to the disclaimer on page 2 of this document
KSK ASIA RESOURCES . ALL RIGHTS RESERVED
GROWING
PEOPLE
GROWING
MARGINS
GROWING
SAFETY
GROWING
RESERVES
GROWING
PARTNERSHIPS
GROWING
PRODUCTION
Providing opportunities for
personal and professional
growth; develop people to
their fullest potential
Strong margins KSK Asia Resources
remains the lowest-cost iron sand
producer and will allow us to
deliver our commitment to
shareholders
Enhance abilities to
recognize the complexity of
the task and deal with risk
By replacing the iron sand we
produce, we provide the
resource for future development
which is fundamental for the
long-term viability of our
business
Facilitates the teamwork and
application of everybody’s
collective expertise
Enhance quality and increase
output of glass products with
technological improvements
7This information is subject to the disclaimer on page 2 of this document
KSK ASIA RESOURCES . ALL RIGHTS RESERVED
We have the ability to add customised and complex animation to images, objects
and words that will bring any conventional PowerPoint presentation to life. Our
team is dedicated to creating a lasting impression on any audience base with
strong designs and captivating animations that are sure to maximise engagement.
Interactive PDF
Interactive PDF is a fresh, relatively new
way to present reports and other softcopy
documents, and they help create an
engaging user experience.

We build corporate
PowerPoint
presentations with
big impressions.
CORPORATE PRESENTATION 2016
PROJECTS
PORTFOLIO
We propose to include some of the
following companies and assets in relation
to a corporate exercise with Astrid
Holdings.
PROPSPUR HOLDINGS
EMERALD DEVELOPMENT GROUP
LIDA GROUP
PRIMAGOLD MINING
VICTORY RECOVERY & RESOURCES
MELAKA KOTA LAKSAMANA
SEREMBAN LAND
FORGING
FORWARD
AS ONE
2016
Emerald Holdings (“the Company”) is an award-winning
boutique property development company which specialises
in developing high quality homes with meticulous attention
to detail that combine the best in functionality and form.
Over the last 5 years, Emerald Holdings has garnered a
reputation as one of Phuket’s premier property developers.
The Company’s vast portfolio includes iconic waterfront
community, luxury landed homes and high-rise residences in
strategic prime areas of Phuket, Thailand.
EMERALD
DEVELOPMENT
GROUP
• Emerald Terrace
• Emerald Ao Nang
• Emerald Nirvana
• Emerald Nirvana Luxe
• Emerald Jade Villas
• Emerald City Life
• Emerald Central
7
The Seremban Land is a piece of strategically located land
near the famous Seremban International Golf Club (SIGC)
which has one of the best traditional courses in the
country, and is an ideal Malaysia golf holiday destination
for avid golfers. In line with SIGC’s steadily growing profile
as a championship venue, the Company has secured two
plots of land in Seremban, with an area of 3914 sq. m. and
2478 sq. m, which will be developed into serviced
apartments that will cater to the huge demand of
accommodation from these golfers.
SEREMBAN
LAND
ABOUT
EMERALD
HOLDINGS
Emerald Holdings (“the Company”) is an award-
winning boutique property development
company which specialises in developing high
quality homes with meticulous attention to detail
that combine the best in functionality and form.
Over the last 5 years, Emerald Holdings has
garnered a reputation as one of Phuket’s
premier property developers.
EMERALD HOLDINGS
CORPORATE
PRESENTATION 2016
A presentation prepared for financial service
industry professionals and sophisticated investors
EMERALD HOLDINGS CORPORATE PRESENTATION 2016 8
OUR PROJECTS
From Left to Right:
The Emerald Terrace Condominium
The Emerald Ao Nang Condominium
The Emerald Central Condominium
POWERPOINT DESIGN
PowerPoint is a product of Microsoft. The remarks herein should not be construed as an endorsement by GMN Digital Group of PowerPoint or any other Microsoft product.
55GMN DIGITAL GROUP
DESIGN

PRODUCT DESIGN
If you are trying to monetise your product,
image and presentation is everything. The
presentation of the product, or the packaging
design, must be able to encourage purchases
without any verbal dialogue.
Key features of our
product design:
Attractive & Appealing
The product packaging must stand out no matter where it is placed on
the shelves. Our design will induce your target buyer to reach for the
product.
Functional & Effective
The product packaging must be functional in its selling. Is the product
something that the buyer would like to feel? Will the buyer understand
how the product works in a snapshot? How can you develop packaging
that saves on costs yet achieve branding consistency? These questions
are all essential and must be answered before the packaging design
phase.
Strong Recall & Communication
A good packaging design communicates effectively with the target
market. For instance, if your target market is female, does your
packaging design communicate to women? Does it entice a female
consumer to pick it up and make the purchase?
Close Attention to Detail
In product packaging design, we have to adhere to certain guidelines.
If it’s a product targeting different countries, we may need multiple
languages that need to be printed on the package, or multiple language
instructions inserts. In any case, all of this information must be included
in the final design or you may incur additional costs from reprinting.
That is why attention to detail is important; it allows us to find the
delicate balance between a design which is visually stimulating yet
adheres to all the guidelines and still evokes a response from the buyer.

PRODUCT DESIGN
57GMN DIGITAL GROUP
DESIGN

The power of GMN Digital. TM
Visit gmndigitalgroup.com
Contact us at enquiry@gmndigitalgroup.com

Raise Your
Perspectives
Maximise your strategies with our sharp insights and
multiplicity of digital and offline solutions. Our comprehensive
platforms give you complete access to unique solutions and
help you rise above the constraints of fragmented markets.

MENU DESIGN
GMN Brand Consultancy prides ourselves on developing diverse menu solutions for the
restaurant and hospitality industry. From our innovative manufacturing capabilities, to our
intense level of food psychology, our mission is simple - to help your team “build better
menus”, solve on-going problems and drive profits to help your business grow and expand!
Our experienced “Menu Engineering” specialists gives us the ability to generate custom
menu designs tailored to your specific brand. The designers position your most profitable
items where they are most likely to be noticed and gives you the edge to sell as your
signature dishes.

Customised Solutions
Tired of the traditional restaurant menu? If so, we
can help. Custom shapes and sizes are not a problem
for our team. Most designs are relatively inexpensive
and we will deliver a one-of-a-kind menu format to
differentiate you from the competition.
GMN provided great ideas for
our menu and worked within
our budget. The menus are getting
rave reviews - our guests love
them, they look fantastic.
- Cove 99 Live Seafood Restaurant
“ “

Case Study/
PASTA J
MENU DESIGN
61GMN DIGITAL GROUP
DESIGN

Case Study/
BEBEK TEPI SAWAH
MENU DESIGN
DESIGN

63GMN DIGITAL GROUP
Crispy Shrimp Cajun
Masterfully
crafted to meet
the needs of our
clients.
Seminyak Squash
Kuta Sunset
Grilled Cock Fighting Tepi Sawah
Ayam Betutu Tepi Sawah
Bebek Tepi Sawah is a well-known
restaurant that hails from Indonesia.
The chain’s original restaurant in Ubud,
which has rustic dining pavilions set
amidst tranquil padi fields, enjoys
a loyal following from Singaporean
tourists. The outlet in CHIJMES is its
first overseas outpost.
Bebek Tepi Sawah wanted photos
that best represent their restaurant
and cuisine the way that they wanted.
Photos that could proudly represent
the Bebek Tepi Sawah brand. These
photos would then later be used in
the creation of the Singapore branch
Bebek Tepi Sawah and other future
advertisements.
The photography team at GMN Brand
Consultancy took majestic photos
combining visual artistry with delicious
food arranged in an aesthetically-
appealing layout and presentation.
MENU DESIGN
DESIGN

Here at GMN Brand Consultancy, we produce high-end custom packaging,
presentation style and brand-supporting products. Our designers settle for
nothing less than perfection and we have the tools and experience needed to
help you create something extraordinary and impressive.
Industries We Serve
Versatility is a cornerstone of our business at GMN Brand Consultancy and
we’re proud to have helped companies across a broad range of industries reach
new heights with creative and effective presentation and packaging materials.
Packaging Production Capabilities
We are not afraid to break rules and push boundaries to produce the best
custom packaging, binders, sales kits and point-of-purchase displays for our
clients. Our specialised team can provide a broad range of custom finishes to
bring your wildest ideas to life.
CORPORATE PROFILE
PRESENTATION
Truly distinctive
packaging can
influence decisions,
especially when it
produces a sensorial
and emotional
connection with the
client.

Brilliant brands
deserve brilliant boxes
They say good things come in
small packages. At GMN Brand
Consultancy, we believe great things
come in custom packages, whether
they’re small cartons, large printed
shipping boxes, or anything in-
between.
With a variety of shapes, colours,
materials and sizes, we give you the
tools to create something exciting
on the exterior, prepping your target
audience for what they are about to
discover.
CORPORATE PROFILE PRESENTATION
65GMN DIGITAL GROUP
DESIGN

Enter the InstaBox: an Instant Rigid Box
The InstaBox is one of the instant rigid boxes
available from GMN Brand Consultancy. The
packaging solution to save money without
sacrificing the quality of presentation you get
from luxury packaging. Using a clever folding
mechanic, an elegant soft-touch box made
of rigid chipboard can be stacked flat, and
shipped in a fraction of the space and costs.
Folding isn’t the only trick up the InstaBox’s
sleeve. The hinged walls are held together
with a combination of 3M adhesive tabs and
hidden magnets. Now that’s a great team!
Custom Marketing Kits
Custom-printed boxes create lavish gift boxes, enticing retail packaging, and irresistible marketing
kits. Vibrant and reusable promotional packaging features personalisation that reflects your business.
Turn a utilitarian storage device into a precious keepsake. Include informational blurbs and important
descriptions that actually complement your packaging. Ensure a first impression that stands apart from
the competition.
DESIGN

67GMN DIGITAL GROUP
Concept
Describe your idea for the cover. Either in
words, create a collage, provide a sketch,
include links to other cover designs, attach
images — whatever is easiest. If you do not
have a clear idea, give us any input you can
and we will create a concept board based
on research, brainstorming and multiple
proposed ideas for you to choose from
before we get started.
Choose From Stylish Customisation Options
Our custom printed boxes are manufactured from a variety of high quality materials. Choose from
premium chipboard for rigid turned edges, corrugated e-flute for an eco-friendly display, solid
bleached sulphate (SBS) paperboard for sharp graphics at an economical price, or perhaps all of the
above.
Our unique, all-inclusive facility means your packaging can be designed with the best elements of
thermoforming, RF sealing, binders, and die cut foam. Custom boxes featuring upgrades such as
viewing windows, hanging shoulders, custom cavities and compartments, tailor-fit trays, sleeves,
and more. Truly custom. Truly unique.
DESIGN

EVENT BRANDING
We turn events into advertising arenas with
a range of clever print and display solutions.
Whether you are planning a wine tasting stand or running the next big music festival, we
have the products to make the scene look the business.
We combine cutting-edge, original designs with sophistication, imagination and creativity
to maximise the value-added visual impact and create lasting impressions arising from the
best in event design. From 3D staging and set design, to 2D graphics and collaterals, we will
create the best-crafted design solutions to make your event a resounding success.
Concept:

69GMN DIGITAL GROUP
Concept:
Actual:
EVENT BRANDING
Make The Moment Count
Whatever the event or exhibition, we will
strive to create memorable experiences
and use the available time and budget
to ensure that audiences are pleasantly
surprised and impressed.
Striking a strong impression on both
conscious and sub-conscious levels.
DESIGN

Artwork:
Actual:
EVENT BRANDING
DESIGN

71GMN DIGITAL GROUP
EVENT BRANDING
DESIGN

How to set up a
digital business
TIPS
Digital marketing strategies
Learn what works and what doesn't
Analysing the opportunity
Know your market - and your competition -
before you start
Creating a website
Set up a professional-quality website
Maximise your sales
Create multiple online channels to drive
sales
Start
the right
business
Turn ideas
into reality
Find new
customers
Part 1: Planning
Part 2: Building
Part 3: MarketingFrom
the
experts at
GM
N
W
eb
Solutions

73GMN DIGITAL GROUP
CORPORATE VIDEOS
GMN PR & Communications tell stories, share emotions
and help deliver powerful messages all through the
creative use of visual communications.
Scripting &
Storyboarding
Working from pure concept
through to full audio visual
treatment, we help brands get
their message across to their
targeted audience.
Animation
We use animation and graphics
to make content accessible and
easy to understand.
Compositing &
Editing
Skilled editing keeps a tight
focus, a brisk pace and lets your
message shine through.
Leadership
Interviews
We help leaders use video to
communicate directly to viewers.
Shooting
Cast yourself through an
intriguing lens and show the
depth of your brand. We’ll
manage the shooting schedule
and make sure every angle is
covered.

AERIAL PHOTOGRAPHY &
VIDEOGRAPHY
Unique Solution To Your Video Needs
We capture relevant images from ground level up to 200 metres above, by using one of the most
advanced radio-controlled aerial video drones. Our team prides ourselves on delivering professional
services. We are efficient, skilled and reliable.
Our services are tailored to the unique needs of our clients. We work closely with you to obtain
the maximum impact with stunning aerial imagery for your events, real estate documentation, or as
part of your corporate video. A visual album in the form of a personalised aerial video is definitely a
must-have corporate image tool, as it projects a modern and inclusive image to the viewers.

Advantages
are temporary.
Using our innovation agility framework,
GMN PR & Communications can help
your company actively anticipate and
adapt to changes.
Being able to pivot quickly will drive
long-term success.
PR & COMMUNICATIONS
Learn more at gmnpr.com

PHOTOGRAPHY
We understand the importance of capturing the essence
of your business in an image with subtle impact and this
requires finesse and artistry.
Our photographers are highly-skilled in photography to
tailor to every need, these includes:
Products
Creative, uncluttered product images, suitable for web or
print.
Marketing
Quality photography is vital in engaging clients. Our
images will give your marketing materials a professional
finish.
Portraits
When it’s important to show the human side of an
enterprise, we can produce relaxed but striking business
portraits.
Events
Photography for conferences, awards, hospitality, training
days and events. Capture every moment from every
angle.
Websites
With the massive increase in online traffic, it’s more
important than ever to entice web visitors with creative
imagery.
“ A Picture Is Worth A Thousand Words. ”

Case Study/
YI LIN AGRITECH PHOTOSHOOT IN CHINA
PHOTOGRAPHY
Yi Lin Agritech approached GMN
Brand Consultancy to take multitude
of photos that could best represent the
company in order to create corporate
branding materials in the future. Yi Lin
Agritech is based in Jiang Xi, China.
Yi Lin Agritech flew our team of
photographers to their regional HQ in
Jiang Xi to create its corporate album.
Due to tight timeline and weather
conditions, our team had to complete
the photoshoot within two days.
Despite the situation, we even
managed to take more photos we
needed to create other branding
materials for the company.
GMN team was a pleasure
to deal with throughout, and
they took great photos of a
corporate event for us. I’d have
no hesitation in using GMN
again in the future.
- Yi Lin Agritech
“ “
77GMN DIGITAL GROUP
MEDIA

VIDEO BOOKLET
By adding high quality video content to print, our video booklets give creatives and
marketers a totally new marketing experience.
Unique
All of our brochures are made-to-order and so, they are completely unique. We build the
brochure from scratch to suit our customers’ specifications.
Reliable
Our hands-on knowledge of the entire production process enables us to deliver your
complete video brochure on-time and looking great!
Multiple Senses
The personalisation options combined with your artwork and video, means that you
are delivering a complete visual, audio and message in a handy bespoke booklet. A truly
sensational experience for the recipients!
Multiple Videos
A different video plays every time a page is turned but the video book only requires one
screen. Smart efficiency at its best!

VIDEO BOOKLET
79GMN DIGITAL GROUP
MEDIA
With in-house experts in audio and video, print and marketing, we have the skills and
vision to make printed brochures and video work together perfectly. We only use the
best quality video modules with suppliers fully tried and tested. The screens come in
many sizes, the most popular being: 2.4”, 4.3”, 7” and 10”.
Creative. Innovative.
We would like to take this
opportunity to thank GMN
PR & Communications for
bringing such a novelty
concept to us.
- ZAG Retail Ltd
“ “
Whatever your concept,
we can bring it to life.

THERE ARE NEW
COMPETITORS
SURGING
EVERYWHERE.
Is your company agile enough
to outpace them?
Using innovative thinking, approaches and tools,
GMN Digital Marketing can help you adapt your
business in the face of constant disruption.

DIGITAL MARKETING
GMNDIGITALMARKETING.COM

DIGITAL MARKETING
By using the internet, marketers can connect directly
and instantly with current and potential customers to
build brand recognition, collect data and encourage
word-of-mouth recommendations.
How It Works?
Unlike traditional offline marketing, digital marketing gives a business direct, two-way
communication with customers. Digital marketing employs some conventional approaches, such
as “pop-up” or “banner” ads on web pages, but it also relies heavily on the power of social media
for raising awareness of a product or brand. Digital marketing is often used in conjunction with
traditional marketing techniques, a hybrid known as “tradigital” marketing.
The logos above are trademarks of their respective owners. Their inclusion in the screen shots shown here is not intended to suggest any authorisation or endorsement.

83GMN DIGITAL GROUP
DIGITAL MARKETINGCon
sumer Experienc
e
CUSTOMERS
VISIT THE GYM
Customer takes
voucher to gym
Customer blogs
about the gym
Blog links
to app
Feedback is given
via social media
Feedback is
given via
social media
Direct
customer
to
Customer
signs up to
email
newsletter
Direct
viewer to
Customers
schedules a
free workout
on website
Website shows
a workout clip
to potential
customers
QR code is
scanned with
mobile phone
Digital Marketing
TraditionalMarketin
g
FREE
APP
GYM WEBSITE
POTENTIAL
CUSTOMERS
PRINTED AD
WITH TRIAL
VOUCHER
POSTER WITH
QR CODE FOR
TRIAL
TV ADVERTS
Tradigital in Practice?
A new gym was launched using a tradigital approach to marketing. TV adverts were aired with a call to
action to visit the gym’s website and schedule a free workout with a fitness trainer. Print ads featured
voucher or a Quick Response (QR) code to scan and present at the gym for a free trial. At the gym,
members get free wifi access. The wifi landing page has a link to download the gym’s free app. The
gym may also use pop-up ads, podcasts, email and texting to attract or retain members. The campaign
understood the links in the digital world to the real world and the objective was achieved.
MARKETING

ENGAGEMENT MARKETING
How It Works?
Engagement marketing harnesses
several online and offline strategies
to draw a customer’s interest and
get them talking about products and
services on offer. This contrasts with
the more traditional style of marketing
in which a brand concept and product
proposal are presented to the customer
as fixed, to be either accepted or
rejected. Engagement marketing, on
the other hand, encourages customer
input so that they feel closer to the
brand. The aim is to lure potential
customers to the website with an initial
experience and then work hard to keep
them there.
71%
of business
leaders believe
that customer
experience is the
next corporate
battleground.
Start With A
“WOW”
experience
We help you provide
interesting, informative, or
entertaining content to
draw potential customers
to a web page.
Social Visibility
Comments &
Shares
PurchaseEnd With A Sale
Through customised
social media campaigns,
we post interesting and
relevant content on
social media and
encourage dialogue.
New Prospects
Oﬀer incentives to
existing customers for
recommending product
or sharing content.

85GMN DIGITAL GROUP
By involving customers directly in
the development of a brand, we can
help you build a strong two-way
relationship with customers and win
long-term loyalty.
ENGAGEMENT MARKETING
Entice To Stay
In Touch
Oﬀer incentives to visitors
when they sign up for
email updates and
newsletter.
Virtual
Engagement
We design every aspect of
a website to maintain
visitor interest so people
return for new content.
Actual
Engagement
Encourage customers in
the real world to use
product, meet and speak
with sales staﬀ, and
interact with other
customers.
Events
We use previous
customer feedback to
decide on best content
for publicity events.
Social Media In-Store Promotion
Attract
MARKETING

SEARCH ENGINE OPTIMISATION
What is SEO?
Search engine optimisation (SEO) is the process of growing your
website’s visibility in a search engine’s organic search results. This is
done through various on-page and off-page tactics. A search engine’s
ranking process is based on an algorithm that includes thousands of
factors that are constantly changing.
Our SEO Services:
• In-depth research on relevant industry keywords and aid your
website’s discovery rate.
• Assign relevant keywords to best match every single page in your
website.
• Continually optimise every page in your website, based on
rankings.
• Webmaster tools including sitemap set-up and submission to
Search Engines.
• Build links. Links are votes and votes get your website to the top
of the search results.
• Implement location SEO strategies for higher ranking in organic
search for local terms.
93%Of internet activities starts with a
search engine
91.5%SEO matters because 91.5% of
search clicks come from Page 1
53%Of all users click on the top-ranked
site
The Google Adwords and Bing Ads logos are trademarks of their respective owners. Their inclusion in the screen shots shown here is not intended to suggest any authorisation or endorsement.

87GMN DIGITAL GROUP
Some keywords we have ranked in Google search results:
Keyword Website Google Page No.
Fashion Avenue liveitgorgeous.com 1
Live Seafood cove99.com 1
Live Seafood Restaurant cove99.com 1
Salted Egg Supplier huafuxuan.com 1
Salted Egg Wholesaler huafuxuan.com 1
Singapore Robotics roboworld.com.sg 1
Juice Concentrate Singapore cbi.com.sg 1
SEARCH ENGINE OPTIMISATION
MARKETING

Together we deliver a powerful
combination of information, analytics,
technology and expertise to business
communities around the world.
We call this GMN Digital Intelligence
Contact us to see how our solutions
isolate cause and effect, risks and
opportunities in ways that empower
you to make well-informed decisions
with confidence.
G
GMN DIGITAL INTELLIGENCE
gmndigitalgroup.com

89GMN DIGITAL GROUP
SEARCH ENGINE MARKETING
What is SEM?
Essentially, Search Engine Marketing (SEM) helps promote your
website through paid advertisements and targeted keywords on
search engine results or other platforms. It allows you to generate
more traffic to your site which will result in more leads or online
sales.
Measurable
Highly targeted
Customised to your needs
High return on investment
Display Advertising
Display advertising includes banners with text and images, which appear on websites known to be used frequently by
target consumers, such as news, social media, or video content sites.
Search Advertising
Search advertising is a method of placing ads in the web pages that appear in the results of search engine queries. While
display advertising is likely to get more views overall, search advertising has a better chance of reaching the target
audience.
We are:

Why GMN Digital Marketing?
Expertise in Search Engine Marketing
Our expertise and experience in Search Engine Marketing has resulted in success and ROI for many of our clients. Our
web marketers are dedicated in driving your Search Engine Marketing campaign from planning and implementation to
ongoing monitoring and optimisation.
Transparency & Measurability
As our client, you will have access to full insight into how your advertising dollar is being spent monthly and a periodic
review on the performance of your advertising campaign.
41.7%
of marketers’ ad
budget globally
was spent on TV
advertising in
2016, although
86% of people
skip television ads.
74%
82%
66%
55%
of Singaporeans use
online local search, like
Google local search to
locate businesses.
of local searches
follow up offline via an
in-store visit, phone
call or purchase.
of internet users
perform local
searches.
of mobile
conversions happen
within the hour.
MARKETING

Disruption is
growing
exponentially.
Can your business deliver innovation
at the same pace?
By building innovation into your business and
operating models, GMN Cloud Solutions can help
your company continually deliver new value to
your customers.
Learn more at gmncloud.com.
CLOUD SOLUTIONS

EMAIL MARKETING
Here at GMN Digital Marketing, we will help you create and manage your Email campaigns.
We strive to capture your target audience’s attention by crafting the perfect targeted email, through captivating graphics
and appealing messages. We tweak each succeeding email broadcast to generate more traffic based on the response
and data we receive. We work to create purposeful and meaningful email marketing campaigns that will enhance and
stimulate your overall brand presence.
Design emails that match
your brand.
Achieve high delivery
rates.
Website subscription
integration.
Campaign tracking and
reporting.
Automatic follow-up
emails.
Review and refine your
email strategy.
Publish email archive on
your website.
Develop compelling
content.
Build and manage your
email lists.

93GMN DIGITAL GROUP
Acquire Names
Set size of sample
and split in half
Campaign B
Send emails to remainder
of the group on Saturday
Evaluate Eﬀectiveness
Full email blast reveals that
approach B yields the
best response
Group B
Responds with 20 clicks
on the company’s
website
Data Analysis
Result comparison shows
that Saturday time slot is
more eﬀective
Group A
Responds with 2 clicks
on the company’s
website
Weekday Mailing
See response
from email hit
on Monday
Weekend Mailing
See response
from email hit
on Saturday
Approach A
Send Email
Approach B
By targeting a large number of potential customers via email,
we will be able to convert a portion of them into actual
customers. This is achieved through careful timing, design
and phrasing of the message.
How It Works?
It works on the basis of sending a product offer to a large
group of consumers in the knowledge that at least some will
take up the offer and become customers. Direct mail relies
on lists of names and addresses, which could be a company’s
existing clients or a list bought from a specialist agency.
Almost any business, from a small company to a corporation,
may use direct mail to reach and sell to their identified
clientele.
A/B testing
A/B testing compares the effectiveness of two versions
of a marketing email or direct mail copy. The two versions
are sent to different groups of potential customers and the
response to each is measured and the winning response is
then adopted for the next campaign.
EMAIL MARKETING
MARKETING

Delight Your Subscribers with
Individualised Emails
EMAIL MARKETING
MARKETING

95GMN DIGITAL GROUP
EMAIL MARKETING
Inviting Attention
Email design needs to strike a balance
between representing the respective
brands, illustrating its purpose and meeting
the audience needs.
MARKETING

SOCIAL MEDIA MARKETING
Your business can connect with customers and build relationships on a fun and social level which gives you a
positive edge over your competitors.
Design & Optimise Your Social Media Sites
We offer several plans, including a Do-It-Yourself (DIY) plan:
Design/Style Updating with DIY Status Updating
Ideal for clients who wants to manage their own or do not want us to make status updates on social networks.
We will design each site to match your existing brand image and we will maintain and customise your social
sites; however you will need to handle actual status updates internally.
Full Management
Style and design updating plus status updates 1-3 times per week (depending on your business model). We
will reach out to your followers and fans and share our expertly-crafted status updates, links, blogs, videos,
pictures, infographics, news, etc., via this affordable social media service. This is the ideal number of updates
for most companies.
Full Management with Advertising
Style and design, status updates plus paid advertising on the social networks (dependent on its availability). We
will coordinate the paid advertising campaign with your social media sites, ensuring positive ROI.
Stays Two Steps Ahead With Impressive Insights And
Real-Time Marketing Through Social Media

97GMN DIGITAL GROUP
Case Study/
LIVE IT, GORGEOUS!
Live it, Gorgeous! worked with GMN
Digital Marketing on a three-month
Facebook campaign to gather more fans
and uncover useful insights and personal
tastes from its customer base. By the
end of the campaign, we helped Live it,
Gorgeous! Facebook Page generate over
200,000 Likes and was recognised as one
of the Top 50 Social Media Platforms in
Singapore according to Starcount.com.
Key Benefits
• Better understanding and ability to
respond to consumers instantly
• Capture conversation proof points to
measure campaign success
• Uncover useful insights and personal
tastes from its customer base
• Creating content from trend data
• Drive incremental product sales via
smarter campaign tactics
SOCIAL MEDIA MARKETING
The YouTube, Facebook, Twitter and Google+ logos are trademarks of their respective owners. Their inclusion in the
screen shots shown here is not intended to suggest any authorisation or endorsement.
Align with Business Strategy
Companies that develop social
media or social business strategies
need to align them with their
business strategies: if they are
isolated activities, they will fail
before launch.
MARKETING

IPO COMMUNICATIONS
Our scope of work for an IPO programme covers pre-lodgement to
post-listing activities includes:
• Corporate Positioning
• Media Relations
• Investor Relations
• Development of Collaterals (e.g. PowerPoint deck, information memorandum, investor relations,
website, factsheet, etc)
• Media Training
• Issues Management
To successfully raise new equity from capital markets, companies need to have a
compelling equity story; a clear strategy for sustainable growth; a well-respected
management team and an effective Board of Directors. The character and essence of the
company will also be scrutinised and defined.
There is a well-established process for achieving a listing status or IPO. Our extensive
experience working on such projects means that we understand how to be an effective
member of your advisory group and the critical role that communications can play in your
success.
Here at GMN PR & Communications, we ensure that your investment case is clear,
concise and appealing. We work closely with senior management and professional parties
to strategise and develop a communication strategy that will build the reputation of the
company and bring confidence to the investors.

IPO COMMUNICATIONS
99GMN DIGITAL GROUP
CORPORATE COMMUNICATIONS

BUSINESS PLANS
One of the most essential steps in developing
a business is writing a business plan. The plan
sets out the business’ goals, market analysis,
projected income and profit, and much more.
We work closely with you to identify a clear opportunity in the market for your product or service
and define how the business is uniquely positioned to capture that market, given the services or
product on offer. An outline of existing finances and an accurate projection of sales and profit are
important components, especially if seeking external funding.
KEY ELEMENTS
Preparing a business plan can take several weeks and it is worth doing it thoroughly. It is a vital
document for securing funding, so the financial forecasts must be both realistic and accurate.
The Process - Working through each element ensures nothing is
left out.
Funding - A thorough business plan improves chances of getting
funded.
Costing - The only way to find out whether the business is viable
is to project details of costs and sales over both short-term and
long-term periods.
Areas of Expertise - Making a business plan clarifies where
professional help is needed - for instance, for book-keeping or
marketing.
Getting to Know the Competition - Conducting in-depth market
research is the best way to give a business an edge to success.
TOP 5 REASONS TO WRITE A PLAN

BUSINESS PLANS
What We Include In
The Business Plan
Sections E
Elements
Executive Summary Business summary - Company structure, name, product or service and customer
profile
Business aims - Three objectives over one, three and five years
Financial summary - Expected sales and costs and funding
Elevator pitch - Two-minute talk to sell your idea to a customer
Business Background Experience - Relevant work carried out to date
Qualifications - Credentials
Training - Past and future, including business skills such as assertiveness
Products and Services Product or service - With a picture if product is new
Range - If more than one, such as garden design and maintenance
How it is different - What makes the product or service stand out from the crowd?
The Market Typical customer - Businesses or individuals and their profile; local, national or inter-
national
Market research - What the local market is for similar products or services
Marketing Strategy Types of methods:
• Word of mouth
• Advertising
• Business literature
• Direct marketing
• Social media
• Website
Competitor Analysis Table of competitors: Who and where they are, what they sell and for how much, how
good they are
SWOT analysis: Strengths, Weaknesses, Opportunities and Threats. Including how to
remedy any weaknesses and combat known threats
USP: Unique selling point of the product or service. Features that makes a product
different from competition
Operations and Logistics Supply and delivery: How the goods or service will get from A to B
Equipment: Details of transport, office items and premises
Payment, legal and insurance: How customers will pay and how that translates into
salaries; compliance with the law
Costs and Pricing Strategy Cost: How much each unit or batch costs to make and deliver
Price: How much each unit or batch will sell for
Profit margin: The difference between cost and price per unit
Financial Forecasts Sales calculations: For each month, the expected number of sales
Costs calculations: The costs of the predicted sales each month
Cash-flow forecast: The money coming in and out of the business
Back-up Plan Short-term changes: Cutting costs or boosting sales immediately
Longer-term changes: Shifts such as working online, not on premises
Closure: Lessons learned and skills acquired if the business closes
101GMN DIGITAL GROUP

PUBLIC RELATIONS
At GMN PR & Communications, we help our clients reach the audiences that matter most to them.
We do it by listening, building relationships and initiating conversations.
We are direct, creative, honest about what we can achieve yet dedicated to producing the best
results and producing one-of-a kind solutions.
Public Affairs & Consultation
From stakeholder engagement to public awareness campaigns, our team is here to provide the
strategic counsel that leads to positive public policy outcomes. We help organisations to identify
like-minded public figures, cultivate relationships with key decision makers and create campaigns
that build informed opinions. Each campaign can function either as a stand-alone programme, or be
integrated into a wider public relations strategy.
Planning & Consultation
We are often approached by private individuals, businesses and community groups who need to
obtain planning permission for a particular project. GMN PR & Communications works with clients
to develop relationships with local media, local interest groups and residents. Our campaigns ensure
that all stakeholders feel consulted and involved in the proposed project and planning application
process.

Case Study/
PROPSPUR HOLDINGS EDITORIAL
(THE STRAITS TIMES & THE EDGE SINGAPORE)
We can help you to tell that
story in a way which engages
your current customers and
attracts new supporters.
PUBLIC RELATIONS
Relevance Engineers
We help our clients build valuable
reputations using PR message
development, executive profile
building, product promotion,
community management and
engagement with the right
influencers and media.

Case Study/
SC CAPITAL PARTNERS
PUBLIC RELATIONS

SC Capital Partners, a private-equity real estate firm with investments throughout Asia,
tasked us with the job of creating an advertising concept which would highlight their
continued success in real estate investments in the region. It also needed to exhibit the
factors behind their success in a bid to raise awareness and increase customers’ confidence
in the firm.
The company is incredibly proud of their status as an extremely trustworthy and value-
oriented firm and this became the basis of the advertisement. Using our expertise in
advertising design, we created a layout which drew attention to the key messages SC Capital
Partners wished to convey to the target audience. The advertisement also reinforced the
element of trust which the company instills in every customer relationship.
The advertising design also deploys engaging descriptive text, with clear calls-to-action and
a visual of a blurred skyline that becomes clear under a magnifying glass. The purpose of
this is to underpin the description of the firm’s investment approach with the tagline “At SC
Capital Partners, We See Through To The Opportunities.”.
The advertisement was placed in an internationally renowned private equity real estate
magazine, PERE Magazine, and an electronic version was designed to fit into the company’s
digital marketing campaign.
Have a story to tell but not sure how?
We’ll help you craft your story in a
way that resonates with your target
audience and creates a personal
connection between you and your
customers.
PUBLIC RELATIONS

ANNUAL REPORT /
INFORMATION MEMORANDUM
What We Offer
Custom Development and Design
We employ tried-and-tested methodologies to work out how best we can tailor your report to help meet the
agreed communications objectives - choosing the most appropriate reporting format and design approach, or
considerations of style, tone and presentation and so on. Everything must serve the communications objectives,
everything must work in synergy - yet we must never be boring. The report should be a pleasure to look at, to
hold and to read.
Full Range of Design and Production Skills
GMN PR Communications is equipped with the full range of design and production skills you would expect,
from strategic consultancy and project management through conceptualisation, report writing, editing and proof-
reading, graphic design and art direction, print and production coordination, as well as multimedia production
support. We also have excellent relations with production facilities and printers in the region.

Technical Expertise in Reporting
Quite apart from the writing, design and print management skills any good design house should be able to offer,
GMN PR Communications offers advice and expertise on the technical side of reporting itself. This includes:
• Advice on appropriate reporting styles or formats to adopt and adapt.
• Consultant support in developing systems and procedures to capture the necessary data.
• Advice on presenting corporate governance and risk-management rules, procedures and data.
• Support for integrating the ‘sustainability’ side of the story with financial reporting to present a concise and
coherent communication about how the organisation creates value for its stakeholders.
Proficiency in New and Traditional Media
We utilise a design and production approach that integrates with ease a suite of media options that capture the
most effective way of communicating your message. The options include:
• Print-based media
• Web-based media
• Video
• Mobile media
ANNUAL REPORT /INFORMATION MEMORANDUM

Case Study/
SCR INTERNATIONAL HOLDINGS
Professionally Designed
Edited By Our Team
SCR International Holdings worked with GMN PR Communications on a series of corporate materials, one
of which included an Information Memorandum. The Information Memorandum was created to unveil SCR
International Holding’s financial status and accounts to its potential investors. After much discussion, our team
of designers and editors at GMN Web Solution created a finalised version of the Information Memorandum that
was both in-depth and creative in design.

Case Study/
YI LIN HOLDINGS
GMN PR Communications created
a professional and clean Information
Memorandum for Yi Lin Holdings, integrating
visuals with graphical content to maximise
interest from savvy investors.

Launcha
Start-up
ThatLasts
INCUBATOR
Ecosystem That Helps Entrepreneurs Build Great Businesses
Capital . Connections . Community
We help accelerate the pace of
innovation by strengthening the path
for entrepreneurs, providing support for
entrepreneurialcommunities,andhelping
to grow the worldwide entrepreneurial
ecosystem.

PR COMMUNICATIONS
Take your business beyond.
Going public is a critical point in an organisation’s growth and development.
It is an opportunity to achieve new levels of brand visibility while granting a
company access to the benefits as well as rigors associated with public capital
markets.
Here at GMN PR Communications, we partner with fast-growing companies
and established brands to help them prepare for and execute successful IPOs.
We start by helping you develop and articulate a compelling value proposition
to the investment community and their broader stakeholders. In addition,
we strategise with senior management to review press releases, corporate
messages and positioning statements on an integrated basis with your public
relations team. Our experience with equity offerings enables us to act as a
proxy representing you, your company’s message and we provide counsel so
those messages resonate with the investors and investment community.
IP
IPO Communications | Financial Communications | Corporate Communications | Crisis Risk Management
Learn more about our IPO communications services at gmnpr.com.

DIGITAL MARKETING
We offer integrated, one-stop multimedia marketing solutions to reach your clients.
We acquire audiences with enthralling ads and visuals as they journey online.
We connect clients and brands through new media and mobile technologies.
We engage audiences and achieve your business objectives with our digital and marketing expertise.
Contact Us Now | gmndigitalmarketing.com
At GMN Digital Marketing, we care.

EMPOWERING
BUSINESSES
with us.
Embark on
to success
your road
Web Solutions Digital Services Cloud Solutions Brand Consultancy Franchise Consulting
PR Communications Incubator Education

Website: www.gmndigitalgroup.com
Email: enquiry@gmndigitalgroup.com
Tel: +65 6683 8018
Fax: +65 6483 4722

GMN Digital Group Corporate Brochure | GMN Web Solutions | Web Design & Development | E-Commerce | SEO | Digtal Marketing | Branding

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