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Design Thinking & Innovation,[object Object],Changing how business works,[object Object],© Confidential and Proprietary 2010 Idea Couture Inc.,[object Object]
01,[object Object],Hi! It’s great to meet you…,[object Object],© Confidential and Proprietary 2010 Idea Couture Inc.,[object Object]
@glinskiii,[object Object],/patrickglinski,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
@glinskiii. © Confidential and Proprietary.,[object Object]
@glinskiii. © Confidential and Proprietary.,[object Object]
@glinskiii. © Confidential and Proprietary.,[object Object]
02,[object Object],So why are we talking about design,[object Object],at a business school anyways?,[object Object],© Confidential and Proprietary 2010 Idea Couture Inc.,[object Object]
Design thinking can get really academic really quickly…,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
I wouldn’t be much of a role model on the subject if I didn’t empathize with my audience… ,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
There’s a reality of recruiting from a world class business school.,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Whether you see it or not, you’re being recruited by firms in crisis.,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
The lenses that most established business use are like a jail… ,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
The way businesses view themselves isn’t sustainable… ,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
The way businesses view their customers is limiting… ,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
The wants and desires of customers is changing… ,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
The way the business works right now just isn’t sustainable...,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
The way the world views business isn’t sustainable...,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
change,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
…,[object Object],So why are we talking about design,[object Object],at a business school anyways?,[object Object],© Confidential and Proprietary 2010 Idea Couture Inc.,[object Object]
Insanity: Doing the same thing over and over and expecting different results,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
As business leaders, it’s our job to design businesses that work differently.,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Design ≠ Art ,[object Object],© Confidential and Proprietary 2010 Idea Couture Inc.,[object Object]
Design ≠ Art ,[object Object],Interiors,[object Object],Architecture,[object Object],Websites,[object Object],Paintings,[object Object],Visuals,[object Object],Lifestyle,[object Object],© Confidential and Proprietary 2010 Idea Couture Inc.,[object Object]
We need to overcome the tunnel vision of the business world.,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
We need to infuse business with some new forms of thinking.,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
03,[object Object],So what is Design Thinking anyways?,[object Object],© Confidential and Proprietary 2010 Idea Couture Inc.,[object Object]
Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
balance,[object Object],The need for proof is the death of innovation. But it’s a necessary evil.,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Deductive reasoning is a top down approach to determining truths.,[object Object],Theory,[object Object],Observation,[object Object],Confirmation,[object Object],Hypothesis,[object Object],RELIABLE,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Inductive reasoning is a bottom up approach to predicting the future.,[object Object],Observation,[object Object],Hypothesis,[object Object],Theory,[object Object],Pattern,[object Object],RELIABLE,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Deductive and inductive logic are explorations of what is already known.,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
These analytical methods create “proof” that is reliable. The outcome is constant.,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Deductive and inductive thinking ignore change and the future.,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
change,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Abductive reasoning is about knowing without explicit proof.,[object Object],Lateral idea,[object Object],Other industry,[object Object],World View,[object Object],New stimuli,[object Object],New stimuli,[object Object],Other Info,[object Object],Theory,[object Object],Theory,[object Object],Theory,[object Object],New ,[object Object],Perspective,[object Object],VALID,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
It involves questioning why things are the way they are.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
The goal is validity – getting to the right answer.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Unfortunately, the business world values consistency over validity. ,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
“Prove it…”,[object Object],- corporate executive,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object]
If you want to make change happen, you need to take a systems approach to problems. ,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
whiteboard,[object Object],What does the system of a community look like?,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Design,[object Object],Business,[object Object],Deduction & Induction, eliminating the unknown,  producing reliable results,[object Object],Abduction, aiming for a holistic explanation and producing valid results,[object Object],© Confidential and Proprietary 2010 Idea Couture Inc.,[object Object]
balance,[object Object],The need for proof is the death of innovation. But it’s a necessary evil.,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
frame,[object Object],Innovation requires the search for new insights.,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
“I never get to talk to my customers…”,[object Object],- corporate executive,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
“I have no ability to change corporations…”,[object Object],- typical consumer,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Inevitably, that creates a huge disconnection between belief and reality.,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Traditional market research doesn’t support design thinking. ,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Standard research methods are business proof, not fertile ground. ,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Standard research methods yield reliable results, not valid ones. ,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Design research,[object Object],Context labs,[object Object],Human factors analysis,[object Object],Ethnography,[object Object],Digital forensics ,[object Object],Design thinking uses research as a tool for discovery.,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Designers solve problems in terms of human needs.,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
They study how people interact with systems.,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
They learn what’s new and coming to inform their point of view.,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
They draw on visions of what the future will look like. ,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
They understand the business, but omit constraints. ,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
This is the research process in design thinking.,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
…,[object Object],Romantic notions, but I’m in business?,[object Object],© Confidential and Proprietary 2010 Idea Couture Inc.,[object Object]
change,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
New needs plus new views on those needs creates new ideas.,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Design research is the fuel for  innovative thinking in business,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
@glinskiii. © Confidential and Proprietary.,[object Object]
whiteboard,[object Object],What happens at the intersection of your community and…,[object Object],Gaming Layers,[object Object],Invisible Sustainability,[object Object],Missing moderates,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Design,[object Object],Business,[object Object],Deduction & Induction, eliminating the unknown,  producing reliable results,[object Object],Uses research to prove an idea is worth pursuing,[object Object],Abduction, aiming for a holistic explanation and producing valid results,[object Object],Uses research to explore what is possible,[object Object],© Confidential and Proprietary 2010 Idea Couture Inc.,[object Object]
frame,[object Object],Innovation requires the search for new insights.,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
toolkit,[object Object],Innovation requires new ways of presenting ideas.,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Design is a visual language that helps communicate ideas. ,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Unfortunately we’re not really taught how to do it in business school…,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
urban ashram,[object Object],© Confidential and Proprietary 2010 Idea Couture Inc.,[object Object]
Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
coloring skin care,[object Object],© Confidential and Proprietary 2010 Idea Couture Inc.,[object Object]
Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
gift to the world,[object Object],© Confidential and Proprietary 2010 Idea Couture Inc.,[object Object]
Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Each of these visuals bring us closer to innovation ideas.,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Designers call upon a set of tools to bring ideas to life.,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Designers use diagrams as a way to make sense of the world.,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Designers use rapid prototyping as a way to quickly iterate on concepts.,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Designers create flows to map out how the world works.,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Designers use infographics  to make sense of complex information.,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Designers create stories to explain complex ideas.,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Designers don’t believe that there is only one right answer.,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Uh, I don’t draw…,[object Object],© Confidential and Proprietary 2010 Idea Couture Inc.,[object Object]
change,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Unfortunately, school and work make us forget how to create.,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Everyone has the capacity to be creative, they just forget how.,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Design,[object Object],Business,[object Object],Deduction & Induction, eliminating the unknown,  producing reliable results,[object Object],Uses research to prove an idea is worth pursuing,[object Object],Communicates verbally and through documentation,[object Object],Abduction, aiming for a holistic explanation and producing valid results,[object Object],Uses research to explore what is possible,[object Object],Draws, prototypes, & tells stories,[object Object],© Confidential and Proprietary 2010 Idea Couture Inc.,[object Object]
whiteboard,[object Object],Communicate one of your concepts using one of the design tools.,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
toolkit,[object Object],Innovation requires new ways of presenting ideas.,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
approach,[object Object],Innovation can be a systematic organizational process.,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Innovation is more than just a line item to be checked off.,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
It can be a systematic process that changes organizational culture. ,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
@glinskiii. © Confidential and Proprietary.,[object Object]
Design,[object Object],Business,[object Object],Deduction & Induction, eliminating the unknown,  producing reliable results,[object Object],Uses research to prove an idea is worth pursuing,[object Object],Communicates verbally and through documentation,[object Object],Innovates in crisis,[object Object],Abduction, aiming for a holistic explanation and producing valid results,[object Object],Uses research to explore what is possible,[object Object],Draws, prototypes, & tells stories,[object Object],Innovates systematically,[object Object],© Confidential and Proprietary 2010 Idea Couture Inc.,[object Object]
approach,[object Object],Innovation can be a systematic organizational process.,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
04,[object Object],That’s a lot to digest… ,[object Object],© Confidential and Proprietary 2010 Idea Couture Inc.,[object Object]
Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
“Design thinking is a human-centered process that blends design sensibilities with business realities to support desirable change.”,[object Object],- @glinskiii,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Now stop caring about definitions. Don’t talk about it, do it. ,[object Object],Prepared for Sustainable Brands 2010. © Confidential and Proprietary.,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
change,[object Object],@glinskiii. © Confidential and Proprietary.,[object Object]
Introduction to Design Thinking for Business Students

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Hinweis der Redaktion

  1. This a lot. Your typical consumer feels like a taker and not a maker. They cope with corporate decisions and feel like they have no ability to change the status quo.
  2. Design has pretty much been synonomous with visual design – with the idea of “style”. Cosmetic design is an important part of creating a product or service, but it’s really only a part of it.
  3. It doesn’t look at market trends, it doesn’t support a deeper understanding of technology, and it certainly doesn’t help you understand how people live.