1. HP Communications & Media Solutions
Products and solutions guide
December 2009
Technology for better business outcomes

2. Table of contents
The experience makes the difference 4 RealTime Business Support Digital Media 56
System Solutions 35 Media Control
Service Delivery Infrastructure & Revenue Intelligence HP Control Room 57
Applications 6
HP CentralView 36 HP Traffic Control 58
Subscriber Data Management 7
Investigations Media Workflow
HP Home Location Register Consolidation 8 HP Media Workflow Master 59
Data Retention & Interception
HP Backup HLR 9 HP DRAGON 38 HP Media Storage 60
HP Unified User Profile 10 Policy and Charging
Services and Products 62
Service Delivery Framework 12 HP SNAP 40
Services
HP SDP - Service Governance Framework 13 HP RealTime Charging 42 Solution Consulting Services 63
HP SDP - Storefront Portal 15 HP Internet Usage Manager 44 Solution Delivery Services 64
HP SDP - Service Orchestration Manager 16
Solution Management Services 65
HP SDP - Service Enablement 17 Next Generation Operations
Partner Program 66
Support Systems 46
HP Mobile Device Management 19 Products 66
NGOSS Assurance 47
HP Testing and Certification 22 HP OpenCall Home Location Register 67
HP Service Quality Management Solution 49
Value-Added Services 24 HP OpenCall Home Subscriber Server 68
HP Performance Reporting Solution 50
HP Network IVR 24 HP OpenCall Profile Manager 69
HP TeMIP 51
HP Next Generation Intelligent HP Virtual Identity and Profile Broker 70
Network Solutions 26 NGOSS Fulfillment 52
HP Equipment Identity Register 71
HP Next Generation Messaging 28 HP Service Activator 54
HP Intelligent Network Server 72
Business Services 30 HP Order Management 55 HP OpenCall Media Platform 73
HP Video Surveillance Solution 31 HP OpenCall Service Controller 75
HP Aggregation Platform for HP OpenCall Service Access Controller 76
SaaS solutions 33 HP OpenCall Universal Signaling
Platform (HP OC-USP) and HP OpenCall
Internet Protocol Signaling Transfer
Gateway (HP OCIP-STG) 77
HP XML Document Management Server 79

3. HP Communications & Media Solutions Blueprint
Connecting strategic agenda and portfolio
Create a Manage and Transform operations Enable new
smarter network monetize content and management business models
TRANSFORM THE CUSTOMER EXPERIENCE
Solution Consulting Services Solution Delivery Services Solution Management Services
Service Delivery
Infrastructure & RealTime BSS Next Generation OSS Digital Media
Applications
Value-Added Services Policy and Charging Assurance Media Control
Service Delivery Framework Revenue Intelligence Fulfillment Media Workflow
Subscriber Data Management Investigations
Business Services
Industry-specific products
3

4. The experience makes the difference
Give the people what they want Only HP addresses the complete communications and media services lifecycle—
Design, Build, and Run. From acting as a trusted advisor to designing and
Simple, transparent, engaging, and always available—that’s what consumers
implementing solutions and critical capabilities, to operating and managing
expect their communications services to be. In homes and businesses around the
completely outsourced solutions, HP CMS can engage with you at exactly the level
world, consumers are carefully watching their spending, while putting a premium
of interaction you need.
on the ability to enjoy a consistently outstanding and intuitive user experience.
Build success on four pillars
HP Communications & Media Solutions (CMS) is uniquely positioned to help you
To help our customers compete in the evolving marketplace, HP CMS addresses
deliver that consistently rewarding service experience to your customers—quickly,
four imperatives:
cost-effectively, and with demonstrable return on investment. Drawing upon
HP’s global leadership in communications and media, HP CMS is an integrated ● Infrastructure transformation—standards-based computing offers enhanced
business unit that delivers industry focused solutions based on unique software and flexibility and lower costs; service-oriented architectures (SOA) enable you
consulting assets and capabilities, combined with leading partnerships and go to to rapidly develop, deploy, and manage converged digital services. HP
market agreements. These offerings mitigate risks and enable you to compete and CMS leverages a unique blend of information technology architectures and
thrive, even in highly-competitive markets. We bring a depth of industry knowledge communications networks experience to make this transition seamless and non-
and best practices that control costs and cut the time-to-market for new and disruptive to existing operations.
enhanced services. ● Operational excellence—detect and resolve issues faster, and eliminate
performance bottlenecks that hinder your agility and damage customer satisfaction. HP
Get exactly what you need CMS delivers integrated, automated end-to-end capabilities for service fulfillment and
assurance, as well as comprehensive data and content management and distribution
In today’s dynamic marketplace, it’s not enough to compete solely through price
enterprise-wide. You’ll save money while improving security and compliance, and you’ll
or service quality. You need both. The entire customer experience—every touch
make it easier for your customers to access the rich services they demand.
point—offers opportunities to stand out from the crowded field.
● Real-time customer insight—know your customer and profit as never before.
HP CMS has the right tools and technologies needed to improve user satisfaction HP CMS gives you the means to quickly recognize and react to shifts in services
and drive new revenue. We’ll enable you to offer a broad portfolio of rich services, consumption, using a comprehensive, real-time view of your customers’ activities.
improve infrastructure performance across the enterprise, and help you to quickly You’ll make better, faster decisions with HP business intelligence solutions,
resolve problems before they reach the end user. Additionally, HP CMS can empower improve the accuracy of marketing campaigns, and be able to deliver the kinds of
you to adopt new business models to quicklycapitalize on emerging opportunities. personalized experiences that reduce churn and drive additional revenue.
4

5. ● Service innovation—be ready for innovation, no matter where it comes from. HP ● HP RealTime BSS solutions—offer real time customer insights that lead to
CMS solutions and services support the “open garden” services model with SOA- better customer experience, greater loyalty and higher revenues. HP RealTime
based service delivery platforms and infrastructure. Third-party independent software BSS is composed of industry-leading solutions encompassing policy and charging,
vendors (ISVs) and service developers can securely access and use network elements revenue intelligence and investigation, addressing both traditional and next
and service enablers, so you can bring exciting new services to market faster and at generation services with a common approach. HP RealTime BSS products and
lower cost. There’s less risk, because HP safeguards network integrity and consistently services help in the areas of service enablement, monetization, analysis, and
enforces policy management. Rich capabilities from an industry leader. compliance across traditional and next generation IP-based services.
● HP Next Generation Operations Support System (NGOSS) solutions—
Rich capabilities from an industry leader cutting the time-to-market for new services and control the costs of OSS
ownership and operations. HP CMS offers comprehensive consulting services
The pages that follow highlight the broad and deep portfolio of capabilities for any size OSS project, along with a rich portfolio of solutions and
delivered by HP Communications & Media Solutions. These capabilities are built capabilities for fulfillment and assurance. These draw upon commercial-off-the-
upon the experience and innovation of HP and our solutions partners, customized shelf (COTS) applications, and a standards-based, integrated application suite
for the precise business model and marketplace, and implemented quickly and that enables you to reap the benefits from your service-oriented architecture.
efficiently with unmatched global scale.. HP CMS provides comprehensive
● HP Digital Media Solutions—meeting the evolving needs of today’s media
capabilities—design, test, install and support—for engagements of all sizes.
companies, these capabilities combine field-proven hardware, software, and
services to enable you to automate and accelerate the complete digital workflow
This brochure features offerings from HP’s solution and service domains,
from content creation through distribution. They capitalize on HP’s record of
encompassing:
success in the digital media marketplace, and offer a low-risk, cost-effective path
● HP Service Delivery Infrastructure & Applications (SDI&A) for continued network evolution.
solutions—featuring modular, standards-based capabilities designed to deliver ● HP CMS products and services—delivering effective answers for today’s
rich converged services with fast return on your investment. HP Service Delivery challenges, while providing investment protection and solid return. HP industry-
Infrastructure & Application solutions bridge communications and media services specific products and consulting, delivery, and management services, bring
with IT domains, enabling you to address new business models and services together people, processes, and technology to implement the capabilities you
ecosystems. They enable you to better serve critical market segments such as need quickly. With a proven legacy of successful customer engagements, HP
business and enterprise, while providing a flexible foundation for future network CMS products and services lower the risks and timeframes for engagement at
evolution. an affordable price.
5

6. Service Delivery Infrastructure
and Applications
Consumers and professional users are embracing rich, personalized services, drawn location and device information, preferences, online behaviors, and other
in large part by the ease of use and transparency with which these services are profiles to improve the customer experience and enforce policies. They enable
delivered. Your ability to consistently provide these engaging services—whenever you to simplify management of third-party relationships and improve your
and wherever your subscribers want them, and on their devices of choice—is a subscriber knowledge, so you can deliver better service, increase service uptake,
major differentiator in a tightly contested marketplace. control churn, and drive revenue.
HP Service Delivery Infrastructure & Applications (SDI&A) solutions give you the ability ● Service Delivery Framework—fully leverage your SOA technologies by
to compete and thrive, with a comprehensive portfolio of capabilities designed to drawing upon third-party content and services. The HP Service Delivery
cost-effectively deliver rich converged services and with a predictable return on your Framework allows simple, secure, and manageable third-party innovation, so
investment. HP takes a modular, standards-based approach to infrastructure and you can launch engaging services faster and at lower cost, supported by device
application modernization, which saves money and protects your investments. management and testing capabilities.
The need to adapt to the dynamic marketplace has driven the transition to service- ● Value-Added Services—reduce the costs of core voice services, while
oriented architectures (SOAs) and Long Term Evolution(LTE)/IP Multimedia Subsystem capturing new business potential in new multimedia features and services. The
(IMS) technologies. As these enabling technologies themselves continue to evolve, HP Value-Added Services portfolio features solutions for Next Generation
HP solutions and services address the emerging challenges, from services testing Intelligent Network (NGIN) and call management, Network IVR and call
to governance to management and quality across the network, IT and Web-based completion and messaging Next Generation Messaging. These solutions are
services. Privacy, identity management, and integration of the service delivery designed to consolidate your infrastructure, generate revenue, and improve
platform (SDP) into the enterprise-wide SOA are all enabled and supported by HP service acceptance while helping you evolve to future network technologies.
capabilities and those of our partners.
● Business Services—consistently capture more revenue from enterprise and
HP Service Delivery Infrastructure & Applications solutions encompass Subscriber small-to-mid-sized business (SMB) customers for years to come with proven
Data Management, Service Delivery Framework, Value-Added Services, and services that address your specific strategy and marketplace realities. In
Business Services. this space, HP IP Contact Center, HP Self-Service IVR, and HP Video Surveillance
are examples of standalone services that offer cost-effective revenue potential.
● Subscriber Data Management—deliver a single customer view to improve They can also be provided by as part of an aggregation platform for Software
operational efficiencies, enrich the subscriber experience, and open new as a Service (SaaS) offerings that allow you to aggregate services, including
revenue opportunities. HP offers market-leading tools for leveraging identity, those from other SaaS providers, for genuine marketplace differentiation.
6

7. Subscriber Data Management Overview
The mobile experience is evolving in response to subscribers’ expectations for anytime, anywhere access to the content, communities, and personal connections they
demand—regardless of the network or device they’re using at the time. The core network environment too, is shifting as the integration of new and faster technologies
introduces additional levels of complexity into an already intricate network ecosystem. The HP Subscriber Data Management solutions helps to answer these challenges by
correlating and managing subscriber data, including identity, status, preferences, behavior, and social profiles through the use of sophisticated, network-ready enablers,
products, and complete solutions. These help simplify network management and improve the customer experience by building a single view of the subscriber across domains.
This single view enables mobile network operators to better know their subscribers, apply policy decisions that lead to a higher levels of service that help to reduce churn, and
generate new revenue opportunities.
7

8. Subscriber Data Management - Mobility Management: HP Home Location Register Consolidation
Solution description HLR Consolidation
HP Home Location Register (HLR) Consolidation incorporates HP OpenCall HLR, HP OpenCall
Protocol stack layer
Intelligent Network Server (INS), and the HP NonStop platform. Delivered along with services and
installation, this efficient, highly-scalable HLR solution is less expensive to operate and manage, and MAP (C, D, Gr) IMS (Cx, Sh) RADIUS
Web 2.0
SOAP / XML
offers extensive configuration options that enable seamless integration into any network. In addition to
the traditional scope of an HLR (managing subscriber transient and static data) for ANSI, GSM, GPRS,
and UMTS networks, HP HLR Consolidation supports the next-generation subscriber profile and identity Application layer front ends
with an integrated Home Subscriber Server (HSS).
HP Virtual Identity
HLR HSS AAA
Profile Broker
Solution value
● Reduces time-to-market for new services through network-wide deployment of new software versions
● Cuts maintenance costs by reducing the number of HLRs to maintain Native API Native API GMI JDBC
● Enables a “greener” HLR with reduced environmental costs for floor-space, electricity, and cooling
Application layer front ends
● Provides high availability, scalability, and reliability
● Decouples the data layer to facilitate the move towards a unified user profile strategy
Why HP? HLR View HSS View AAA View Database Layer
● #1 HLR provider in North America
● Offers a clear mobility management evolutionary path to 3GPP Long Term Evolution (LTE),
wireless broadband (WiMax), and IP Multimedia Subsystem (IMS) with a unified profile strategy
● Proven, quantifiable experience in deploying and supporting massive Tier 1 subscriber networks
(up to 100 million+ subscribers)
● Globally-available services personnel with direct experience in HLR migration and consolidation
Solution components
Application Enabling Software Operating Systems Hardware HP Services
HP OpenCall HLR HP OpenCall INS HP NSK HP NonStop servers Installation,
migration,
maintenance
8

9. Subscriber Data Management - Mobility Management: HP Backup HLR
Solution description Solution value
In today’s mobile environment, any service outage means lost revenue and unhappy ● Protects against a complete system-wide HLR outage
customers. Legacy infrastructure with subscriber information stored across scattered ● Features sizing based on the maximum anticipated failover for all
systems is unable to meet expectations for fast problem resolution. The HP Backup provisioned subscribers
Home Location Register (HLR) incorporates the HP OpenCall HLR, HP OpenCall ● Deploys on the field-proven and scalable HP NonStop platform
Intelligent Network Server (INS), and the HP NonStop platform in a unique
configuration to improve service availability of non-HP OpenCall HLRs in the event Why HP?
of an outage. Delivered along with services and installation, the HP Backup HLR ● Offers proven interoperability with multiple vendors; can mimic proprietary
allows mobile network operators to store subscriber data for all HLRs in the network messaging between the Mobile Services Switching Center (MSC) and HLR
on a single, centralized system, which can act as a routing path should the linkset(s) ● Delivers a single HLR solution for backing up all ANSI, GSM , GPRS,
to non-HP OpenCall HLRs go out of service. UMTS subscribers
● Demonstrated experience in providing reliable performance in a
mobile network
HP Backup HLR
Local
HLR
HLR
HLR 0 HLR 1 HLR 2 15
ADS
SS7 HP HLRs
MSC
Traffic rerouted to
HP HLRs during
failure
MSC
Solution components
Application Enabling Software Operating Systems Hardware HP Services
HP OpenCall HLR HP OpenCall INS HP NSK HP NonStop servers Installation,
migration,
maintenance
9

10. Subscriber Data Management - Unified Profile: Unified User Profile
Solution description Solution value
Coupling a detailed understanding of subscriber preferences, context, and behavior, ● Supports any subscriber data management strategy, including:
with the agility to respond with tailored subscriber experiences, can significantly o Federation -- presents to an application a virtual aggregation of the data as
impact a service provider’s competitive positioning. HP Unified Profile provides a if it resides in a central store, while keep that data secure in its current
location and structure
single view of personal, contextual, and behavioral information about a subscriber –
o Data consolidation -- eliminates database redundancies by migrating the data
e.g., personal profile elements, applications, preferences, activities, devices, interests,
they contain to a central store
data security controls, and user-generated content. These can be used to support,
o Replication – using dynamic copies of existing data, supports centralized
enhance, and influence subscriber experiences and behaviors, while also serving a (single-source) provisioning (hub-and-spoke), multi-way data synchronization
service provider’s general business interests, Operations, revenue generation, data (multi-master), and centralized data caching (enterprise service bus
security and integrity, business partnerships, market and business agility, and market architecture)
leadership can all benefit from this subscriber insight. HP Unified Profile enables o Any combination of the above approaches across data stores
a richer subscriber experience by enabling this information to be leveraged by ● Provides immediate use of dispersed subscriber data via a “use-in-place”
applications and services within and beyond the mobile operator’s domain, including approach (federation)
leverage by external Web-based services. ● Features data release governance for central control, release, and policy
application point
The solution takes a holistic approach which minimizes the impact on application ● Provides multiple protocol support
operations across the network while supporting key master data management ● Includes identity aliasing capabilities that enable applications to access
initiatives. This enables faster delivery of new service to market and the subscriber data across multiple stores
development of new applications that leverage profile information obtained from ● Delivers rich data management, which supports central creation, hosting, and
disparate data sources. distribution of subscriber data
● Enables dataless applications
The solution includes HP Virtual Identity and Profile Broker (HP VIP Broker) and HP ● Allows for multiple virtual data models
OpenCall Profile Manager, as well as consultation and implementation services. ● Improves real-time response through embedded cache capabilities
● Delivers a fully-modular service-oriented architecture
● Opens opportunities for new revenue models
● Simplifies the subscriber experience across contexts, applications, environments,
and devices
Solution components
Application Operating Systems Hardware HP Services
HP VIP Broker Red Hat Linux HP C7000 CMS Delivery
HP OpenCall HP NSK HP NonStop servers CMS Delivery
Profile Manager HP BladeSystem servers
10

11. Why HP? HP Unified Profile architecture
● Unique market innovation and technological leadership as Integrated Profile Graphic
demonstrated through the practical application of both
virtual and physical data access and management
technologies
Abstracted view of the
● Field-proven 99.999% availability and reliability in data HP OpenCall
Applications
SOAP/XML Profile Manager Data Model
repository capabilities, using HP OpenCall Home Location presented to
Register (HP OpenCall HLR) and HP Service Delivery northbound clients
Platform technologies and experience
● Immediate, cost-effective leverage of dispersed subscriber
HP OpenCall
data through virtual aggregation (use-in-place brokering), Profile Manager API’s
with the flexibility to undertake more complex data
migration and consolidation initiatives
VIP-Broker Users
● Offers outstanding flexibility and ease of adaptation to the
Agnostic Access
specific service provider network through multiple access
interface and database options, including XML, LDAP, RMI,
and/or JDBC access to virtual and physical aggregations
of data
● Decouples the application-facing presentation of multiple HP OpenCall
External Data Repositories
virtual data models from physical data models, whether holding federated data
Profile Manager
Meta Configuration
existing or new consolidation-driven models
● Global experience and a legacy of success worldwide HP OpenCall
offering design, delivery, and maintenance of complex Profile Manager
a
Dat
subscriber-data initiatives HLR
HLR
● Reduces risks through HP migration best practices in using IT AAA Data AAA
platforms for network subscriber data management HSS Data
HSS
HP OpenCall
Profile Manager Profile/Service Data
data repository that has been consolidated into the HP
OpenCall Profile Manager data repository
11

12. Service Delivery Framework Overview
HP gives you the tools to consistently and cost-effectively deliver rich services to
eager consumers. The HP Service Delivery Platform (SDP) was built to optimize
service innovation and monetize network and partner assets. It enables end-to-end
governance, policy control, and management of converged services, no matter
where they come from—internal, third-party developers, or advanced consumers.
The increasing complexity of mobile services and device proliferation requires the
adoption of a holistic approach to mobile device management and testing and
certification to ensure a rapid return on investment, reduce service launch risks, and
deliver more enjoyable user experiences.
● HP Service Delivery Platform—Unleash the power of Web 2.0 to create
and monetize service innovation, and empower third-party partners to easily
generate targeted, converged services that drive revenue. The HP SDP is a standards-
based solution designed to enable the development, delivery, and management of
converged network and subscriber services. It leverages the flexibility of a service-
oriented architecture (SOA), and the optimized convergence of IT, networks and
Web 2.0 to bring governance, management, and quality to service delivery. Solution
areas include service enablement, service orchestration, service governance, and a
developer ecosystem.
● HP Mobile Device Management—Grow revenue while cutting operational
expenses with standards-based capabilities for device configuration and
management, diagnostics, profile-based customization, and much more. These
services can be provided directly through HP CMS delivery, or as an outsourced
service via EDS, an HP company.
● HP Testing and Certification—Based on HP industry standard business
technology optimization (BTO) products and partner products, these solutions allow
you to cut days, weeks, or even months off the testing process for internal and
third-party offerings, as well as for new devices. We address component validation,
service governance, change management, and every part of the overall customer
experience.
12

13. Services Delivery Platform - HP Service Governance Framework
Solution description Solution value
Improve the speed of new service creation, monetize assets, and contain and manage ● Speeds new services to market, enabling service providers to quickly and
service delivery costs, with the HP SDP Service Governance Framework (SGF). By consistently open additional revenue streams, seize emerging opportunities, and
applying seamless and holistic service governance, HP SGF enables new applications serve niche markets
to be more rapidly developed and deployed, and better managed across service ● Harness the revenue potential generated by the proliferation of services using the
delivery channels, Operations Support Systems (OSS), and Business Support Systems HP SDP Revenue Management Module, a simple revenue sharing system
(BSS). Through the framework, outside developers can securely access and use simple including an E-wallet that can be integrated into existing billing solutions
service enablers to create more sophisticated applications and services—without ● Cuts operational and capital expenses (OpEx/CapEx) required for developing,
needing to have a detailed knowledge of the underlying systems. This capability has delivering, and managing new rich services through standardized service
become even more vital as service wholesalers and advanced consumers increasingly development processes and workflows, service element reuse, reduced
complexity of service validation, and automated change management
use these service building blocks to create their own service mash-ups.
● Helps to attract new customers, including the Web 2.0 community, by securely
HP Service Governance Framework
exposing existing internal and third-party services as common Web 2.0-
supported formats
RUNTIME MANAGEMENT
● Provides the means to capitalize on new business models, including advertising-
supported services, using comprehensive capabilities for enablement,
Runtime management Partner management
Service governance, and scalability of Web 2.0 services
brokering
Application/user & policy Service management ● Enables the quick creation of multiple application offers, such as offers tied to
interaction model
policy decision points within the SGF, including cross-selling opportunities,
Lifecycle
Policy evaluation and
policy
Service discovery privacy, promotions, and advice of charge
enforcement management
model
● Enhances the customer experience by enabling the offering of a vast service
Policy processing Manageability Service group
framework policy management portfolio—without sacrificing control—as new services can be quickly developed,
Multimodal context and
model tested, published, managed, and retired
Access management
channel integration EUS ● Broadens the developer base by opening the telecom environment to non-telecom
policy
Auditing, fault and model developers with the HP RESTful (Representational State Transfer) gateway which
CoS management
performance metrics
automatically translates Web services into an application programming interface
Alerts, notification,
EUS management
that is widely used in the Web 2.0 community.
CDR, and reporting POLICY
MODEL
Service
Policy repository Service repository
registry
REPOSITORIES
SDP : SGF
13

14. Services Delivery Platform - HP Service Governance Framework continued
Why HP? ● HP has a long record of success in implementing innovative, field proven
solutions for major customers such as Telefonica, Telecom Italia, and Telenor.
● As a SDP thought leader, HP applies the latest in proven technologies to deliver
● One of the world’s largest software companies, HP is a long-term player in the
cost-savings and revenue-generation, such as Web 2.0 support.
marketplace.
● Our 30+ years of Telco experience offers proven delivery performance bringing
● HP delivers end-to-end solutions featuring consultative design, integration, and
SDP solution know-how, software IP, and verticalized SOA IT products for the
support, all delivered by experienced personnel on the ground worldwide.
CMS market.
Solution components
Application Partners Enabling Software Operating Systems Hardware HP Services
Service Governance Oracle Fusion HP SOA Policy Enforcer Red Hat Linux HP BladeSystem servers HP CMS Delivery
Middleware HP SOA Systinet Oracle 10G HP ProLiant servers
Database & RAC
Red Hat
Oracle Access Manager
Oracle Web Logic Server
Red Hat Directory Server
SGF binaries, Admin Portal,
Partner portal, SGF caching
RESTful Gateway N/A SGF software binaries Red Hat Linux HP BladeSystem servers HP CMS Delivery
HP ProLiant servers
Revenue Management CMS IUM product SGF binaries and optional Red Hat Linux HP BladeSystem servers HP CMS Delivery
Module license, IUM software HP ProLiant servers
integration
OCSG v4.1 connector Oracle SGF binaries Red Hat Linux HP BladeSystem servers HP CMS Delivery
HP ProLiant servers
14

15. Services Delivery Platform - HP Storefront Portal
Solution description Why HP?
Providing the right environment to harness creativity allows service innovation to be ● Independent of device and application store vendors with service providers
accelerated across the development community. The HP Storefront Portal provides interests driving development
developers with community services, search, blogs, forums, as well as API descriptions, ● Combination of IT and telecommunications expertise blended to produce tools
mash-ups, widget creation tools, cookbooks, sample code, and an application for the converged world
showcase where applications can be posted, tried, and rated. It is built on a two- ● HP is constantly evolving the SDP in order to meet the latest challenges in the
tier architecture. The first tier consists of a baseline platform of common features market, such as the emergence of applications stores and Web 2.0.
such as user profile, authentication, authorization, repository, lifecycle management, ● Empowering the 3rd party community with SDP3.0 assets will accelerate the
and administrator functions, etc. The second tier offers functional modules such as a proliferation of services that more closely meet the subscriber requirements.
community section, developer environment, and a storefront widget and application ● Years of experience working with Tier 1 service providers creating
gallery for users to access and rate applications. By empowering the developer developer ecosystems
community, the solution helps to create a potentially massive pool of rich, self- HP Storefront
perpetuating convergent applications that can provide marketplace differentiation. Portal Subscriber Developer Admin
Solution value
● Enables, in just weeks, the creation of a live Web 2.0 community of developers Access Gateway
and end users
● Unites the developers with a trusted infrastructure vendor and clear
Portal Gallery SDK
business models
● Provides a Web-based “sandbox,” encouraging the widest possible involvement
of developers looking for a platform-independent aggregator Advertisement API Mash-up Tool
● Subscribers can browse the services on offer and even try them out.
● Privacy can be carefully managed and applications can be implemented Widget framework
independent of device and offered across platforms, PC or mobile.
● Allows service providers to become aggregators of third-party applications Next Gen Portal
and services
Testing
HP SGF
Monetization
Solution components
Application Enabling Software Operating Systems Hardware HP Services
HP Storefront Portal JBOSS Enterprise Red Hat Linux HP ProLiant servers CMS Delivery
Portal
15

16. Services Delivery Platform - HP Service Orchestration Manager
Solution description ● HP is uniquely placed with the right combination of capabilities and experience,
as well as system integration expertise in the converged services marketplace.
Defining new composite services or deploying services involves multiple interactions
with network, IT, and BSS systems. Simple, flexible workflow engines make these ● An intrinsic part of the SDP 3.0 package of solutions, all designed to attract
interactions quick and easy. HP Service Orchestration Manager (SOM) offers service innovators from within the developer community
prepackaged service composition tools for the SDP, along with off-the-shelf revenue- ● Experience gained through deployments with leading service providers
generating services such as premium short message service (SMS) that can be hosted worldwide
on the service delivery platform for third-parties to use. By aiding in the creation of ● HP offers complete system integration support for SDP components to ensure a
more personalized services, HP Service Orchestration Manager can help broaden rapid route to revenue.
the appeal of services to specific target segments of the subscriber base.
HP Service Premium Age
Blacklist
Solution value Orchestration SMS Check
● Delivers services that can be easily tuned to be even more relevant to Manager
the subscriber
Service creation environment
● Improves service adoption rates, drives network traffic and revenue generation,
and helps enhance stickiness
● Greater contextualization translates to less money spent on retention and churn Service bus
while customer acquisition is made easier and cheaper.
● Defines business or composite services workflow but also provides off-the-shelf Policy rule engine
revenue generating services, such as premium SMS
● Provides an intuitive, easy-to-use graphical interface with drag-and-drop
capabilities such as items, nodes, adapters to quickly create a skeleton Process orchestration engine
service flow
Message store and broker
Why HP?
● Built on tried and tested HP IP-based infrastructure that has been in service Connectors
delivery since 2001
LDAP J2EE SNMP BSS
Solution components
Application Enabling Software Operating Systems Hardware HP Services
HP Service Orchestration JBOSS SOA Red Hat Linux HP ProLiant servers CMS Delivery
Manager Platform
16

17. Services Delivery Platform - HP Service Enablement
Solution description
HP Service Delivery Platform (HP SDP) Service Enablement provides service The HP Service Delivery Platform Service Enablement layer consists of three elements:
enablers to be used as building blocks by HP SDP to create cost-effective revenue
1. Off-the-shelf feature servers, which provide a predefined set of capabilities, such
streams on a Web-based platform. These enablers include location, messaging, call
as Oracle Presence Server, messaging servers, and HP OpenCall Video
control, conferencing, device profile, content download, digital rights, presence,
Conferencing Server
notification, and user profile. Service enablers provide an abstraction layer on top
of network assets to simplify service development; they are offered to applications 2. Application servers (AS), such as Session Initiation Protocol (SIP) AS, with
and are used to build more sophisticated end user services. Network gateways multiprotocol support and a service creation environment
translate various network capabilities and protocols into common, simplified API
sets for service development, interaction, and deployment. Third-party independent 3. Service gateways, such as PARLAY X gateway and Oracle Communications
software vendors (ISVs) may be granted secure access to these service enablers, Services Gatekeeper (OCSG)
access to which is managed through the HP SDP Service Governance Framework.
Solution components
Application Partners Enabling Software Operating Systems Hardware HP Services
Parlay X Gateway Oracle (OCSG) Java EE Red Hat Linux HP ProLiant servers HP CMS Delivery
HP BladeSystem servers
SIP Application Servers Oracle (OCCAS) Java EE , Java SE Red Hat Linux HP ProLiant servers HP CMS Delivery
HP BladeSystem servers
Feature Servers N/A CMS Video Conferencing Red Hat Linuax HP ProLiant servers HP CMS Delivery
Server HP BladeSystem servers
Feature Servers Airwide Messaging Gateway Red Hat Linux HP ProLiant servers HP CMS Delivery
HP BladeSystem servers
17

18. Services Delivery Platform - HP Service Enablement continued
Solution value Why HP?
● Provides the building blocks that drive new business models and differentiation in ● Long experience and expertise deploying successful service enablement solutions
a crowded marketplace lowers costs, timeframes, and risks.
● Expands operator business models from walled garden to partners and the long ● HP offers end-to-end solutions, complete with consulting and integration, and
tail of Web 2.0 communities to generate incremental revenues support from core network to the edge to the consumer.
● Exposes existing assets, such as location, messaging, and call control, using ● Standards-based interfaces used by HP integrate quickly and easily with mobile
consistent standard interfaces, such as PARLAY X gateways networks.
● Enables innovative service development using new feature servers, such as ● HP pre-tests and pre-integrates solution components to ensure interoperability and
conferencing or presence servers, and using application servers, such as SIP AS simplified deployments.
● Features robust network access controls that enable service providers to add ● Broad and deep partnerships with industry leaders enable HP to implement best-
services and increase revenue without risking network assets and integrity of-breed solutions.
HP Service Enablement
Applications
Common Framework including Service Governance Framework
Service Enablers
Location Messaging Conferencing
Device Data
Device Profile Presence Single Sign-on
management synchronization
Identity Notification Content download Browsing DRM
OSS - Service Delivery, Assurance
Parlay SIP
BBS - Service Usage
Gateway Gateway
Network Assets
RADIUS
WAP GW MMSC SMSC GGSN ...
server
18

19. HP Mobile Device Management
Solution description
HP Mobile Device Management (HP MDM) solutions help mobile operators increase Device configuration: enables the operator to send the appropriate configuration
revenue by enabling the delivery of value-added content and services while decreasing settings for the subscribers to access mobile data services
the operational expenses associated with providing new services. HP MDM is a
complete end-to-end solution, encompassing everything from device configuration Device diagnostic: provides tools to query, in real time, the end user’s phone, spot
to firmware OTA, integrating standards-based hardware with best-in-class partner any potential issues, and suggest appropriate actions to correct issues or show the end
software. HP MDM covers the specific needs of consumer and business subscribers, user how to use the phone by taking control of that phone with the end user’s consent
and can be offered as an outsourced service via EDS, an HP company, or as a direct
project via HP CMS Delivery. Software and firmware management: provides operators and handset
manufacturers with device software component management to remotely manage the
HP MDM solutions include: software and firmware of the handsets over the air, or via point-of-sale tools
(U)SIM management: manages operator and subscriber data stored on the
Device customization engine: enables mobile phone user interfaces, such as
Subscriber Identity Module (SIM) card
menus and background, to be customized based on end-user profiles and device
Automatic device detection (ADD): real-time network component that is able to profiles in order to improve the usage experience and encourage the maximum take-up
detect when subscribers are changing their device and to trigger external systems like a of mobile data services
Device Configuration system with up-to-date triplet (IMSI/IMEI/MSISDN)
Service quality manager: enables operators to retrieve, through the use of an
Direct messaging platform: creates a bi-directional SMS tunnel between the agent on the (U)SIM or on the terminal itself, the real-time data related to either end-user
network and the device/SIM to deliver the settings to the devices detected by the ADD, interactions or radio network quality
or to reduce the time required to execute a large over-the-air (OTA) SIM campaign, or to
improve the interaction between the end user and a back-end server for dynamic, SIM Device data synchronization: gives subscribers the ability to save, add, edit, and
tool kit-related, value-added services delete data via a friendly Web-based mobile user interface
Unified Device Capability Repository (UDCR): allows operators to analyze their
Security and enterprise: provides enterprise customer IT managers with the correct
device population based on features criteria and to centralize all device profiles data
tools to scan device content, lock devices, and erase data remotely, among other
into a single repository
features
Advanced device management engine: enables the creation and automation of
device management tasks based on business rules CMS Universal MDM Platform: When ADD is combined with UDCR, it creates a
real-time inventory of which devices are being used by which subscribers. This means
Campaign manager: enables the creation and execution of a predefined set of it can support a full-blown Equipment Identity Register (EIR) and become the central
MDM tasks campaign for a large number of subscribers/devices platform to manage devices.
19

20. HP Mobile Device Management continued
Solution value ● Improves adherence to service level agreements (SLAs) by allowing operators to
● Extends operator reach, enabling the remote establishment of user settings based activate agents/probes on the mobile devices to retrieve service quality
on services requested by individual subscribers, and the phone models they use information from an end user perspective
● Enables scheduling of OTA device provisioning, OTA SIM, or a firmware OTA
Why HP?
campaign for specific phone models and/or customer segments at a particular
date and time ● HP intellectual property and knowledge collected via vast worldwide experience in
the device management area has given HP a broad range of software assets that
● Saves time and costs by enabling operators to manage software inventory on the are highly applicable to this space.
phones and remotely update a software stack on handsets to address bugs or
enable new functionalities ● This broad and deep portfolio of targeted, standards-based solutions is integrated
with partner solutions and products to create highly-targeted solutions for every
● Increases customer satisfaction by empowering call center representatives to marketplace.
query phones in real time, retrieve a rich set of phone and SIM information, spot
inconsistencies, and help subscribers correct errors and better utilize their phones ● Global delivery and implementation services help cut the time, costs and risks of
via remote diagnostic capabilities deployment.
Device Management
Future use
Marketing
Social Community Support retail
M2M
OS penetration
4th screen
Network address book Top 20 device models Transfer devices content
WIMAX
Share user generated data Features penetration Find suitable device
LTE
Download B&R client Diagnosis device
Synchronize content Update firmware
Device Management
Customize device Corporate/SME
Device settings
Applications, widgets
Detect new device and themes IT Manager console
Apply Theme - Send settings User data Asset mgt - Fleet mgt
Download widgets Update firmware Device firmware update Data protection
Provision applications 3G connectivity device drivers Remote control
Send bookmarks Device capability database Enable productivity tools
ISP settings
Apps Store Protect data
Call Center
End user
Automatically provision Lock & unlock device
Download widgets, Wipe data
native and java applications Diagnostic issues faster Full backup of data
Send bookmarks Help subscribers Restore data on new device
Customer Self-service
Promote new services
We of device access
Enable new services
20

21. Solution components
Application Partners Enabling Software Operating Systems Hardware HP Services
(U)SIM management Gemalto Gemalto GemConnect OTA HP-UX HP Itanium servers HP CMS Delivery
Red Hat Linux HP ProLiant servers & Support services
Direct messaging platform None HP Direct Messaging Platform HP-UX HP Itanium servers HP CMS Delivery
Red Hat Linux HP ProLiant servers & Support services
Automatic device detection None HP OpenCall Automatic HP-UX HP Itanium servers HP CMS Delivery
Device Detection Red Hat Linux HP ProLiant servers & Support services
Unified device capability None HP Unified Device Capability Red Hat Linux HP Itanium servers HP CMS Delivery
repository Repository (UDCR) HP ProLiant servers & Support services
Advanced device None HP Advanced DM Engine Red Hat Linux HP ProLiant servers HP CMS Delivery
management engine & Support services
Campaign manager None HP Campaign Manager Red Hat Linux HP ProLiant servers HP CMS Delivery
HP Itanium servers & Support services
Device configuration WDSGlobal WDSGlobal Ltd DCE HP-UX HP ProLiant servers HP CMS Delivery
mFormation mFormation MSM suite Red Hat Linux & Support services
InnoPath
Device diagnostic mFormation InnoPath iMDM suite HP-UX HP Itanium servers HP CMS Delivery
InnoPath mFormation MSM suite Red Hat Linux & Support services
Software and firmware mFormation InnoPath iMDM suite HP-UX HP Itanium servers HP CMS Delivery
management InnoPath mFormation MSM suite Red Hat Linux & Support services
InnoPath iMDM suite
Device customization None HP Device Customization Engine Red Hat Linux HP ProLiant servers HP CMS Delivery
engine & Support services
Service quality manager mFormation mFormation MSM suite HP-UX HP Itanium servers HP CMS Delivery
HP SQM Red Hat Linux & Support services
Device data Gemalto O3SIS Gemalto LinqUs Phonebook Backup HP-UX HP Itanium servers HP CMS Delivery
synchronization O3SIS UMD – Living Address Book Red Hat Linux HP ProLiant servers & Support services
Security and enterprise mFormation mFormation MSM suite HP-UX HP Itanium servers HP CMS Delivery
InnoPath InnoPath iMDM suite Red Hat Linux & Support services
21

22. HP Testing and Certification
Solution description ● Services Experience Testing, which automates the operator’s service and device
Service quality is critical to service adoption and customer satisfaction. Before services testing process and addresses the following key use cases:
can be offered to consumers, they must be tested and validated for quality, security, - End-to-end service monitoring
scalability, and functionality across a range of digital devices. Traditional testing and - Service testing on devices
validation uses manual processes, delaying certification and service introduction. - Device testing and certification
The CMS Testing and Certification Suite of solutions, based on HP industry standard ● Services Quality Testing, which helps operators define service quality processes
business technology optimization (BTO) products and partner products, automates across both traditional telecom and new SOA/SDP environments for internal and
and accelerates the overall testing process for the launch of new services and devices. third-party services. The solution addresses the following testing areas:
The suite provides validation for service components, service governance processes, - Application testing, an automated testing platform for both functional and
and all elements that impact the total customer experience. In addition, the overall regression testing of applications
solution addresses services lifecycle management, including change management for - Service enabler testing, which validates and exercises services, service
applications and services. enablers, and services brokered through the SDP
- ISV applications self-certification, for automating certification of ISV services
Three modular, pre-integrated components comprise the suite; each can be implemented against SOA best practices, security, and development standards
individually or as part of a comprehensive offering: ● Services Performance Testing, to reveal how each element of a service will scale and
how those elements will work together, before the service ever reaches the end user.
It is aimed at SOA/SDP implementations and, for example, performs stress testing on
service enablers.
Solution components
Application Partners Enabling Software Operating Systems Hardware HP Services
Service Quality Testing HP Systinet Microsoft Windows HP ProLiant servers HP CMS Delivery
HP Quality Center Red Hat Linux Services
HP Quick Test Pro
HP Service Test
Service Experience Testing DeviceAnywhere HP Quality Center Microsoft Windows HP ProLiant servers HP CMS Delivery
Nexperience HP Quick Test Pro Red Hat Linux Services
Service Performance HP Performance Center Microsoft Windows HP ProLiant servers HP CMS Delivery
Testing HP LoadRunner Red Hat Linux Services
HP Diagnostic
22

23. Solution value ● Addresses the complete services management lifecycle, including change
● Shortens time-to-market for new services up to 75%, by automating the testing management for telecom applications and services
and certification process
Why HP?
● Improves customer satisfaction by helping services to work as intended, no
matter what digital devices the consumer uses to access the service ● Based on industry-leading, standards-based software from HP BTO
● Lowers operational expenses while increasing quality by automating service ● HP supports this comprehensive, end-to-end service and device testing solution
testing processes for reduced development costs, and minimizing the number of with a vast range of HP capabilities.
calls to customer care centers ● Solution technologies from HP allow for testing new and existing services on
● Mitigates risks and costs of service failure by gathering and analyzing diverse network infrastructures and end-user devices, including all supporting
performance indicators from all application tiers, servers, and components, to processes and workflows.
help consistently deliver high-quality services to consumers at lower costs
CMS Testing and Define - Requirement
Covering the full test lifecycle Test Planning and Strategy
Certification Suite
Test Process
definition
Service Experience Testing
Validation of services and Test planning
functionalities on devices Manage Defect
Usability
management
testing
Design -
Service Modeling
Test design
monitoring
Test Cases
End-to-end and Date
Testing Business
Acceptance process
Service Quality Testing testing testing
Certifying third-party ISV services
and validating the quality of
operator services Validation
Performance testing
testing
System
testing Functional
Device
testing
testing
Deployment /
Service Performance Testing Optimization Run and Analyze
Validating services and Test Results
infrastructure performance
23

24. Value-Added Services Overview Value-Added Services - HP Network IVR
HP Value-Added Services solutions power today’s most used interactive Solution description
telecom experiences, from network IVR to visual voice mail and VPN. Cut operations costs and give subscribers greater control over their service experience,
Deploying a cost-effective set of voice services based on consolidated with HP Network IVR, a front-end interactive voice response (IVR) solution for service
interactive voice response (IVR) platform with open and flexible interfaces, providers, contact centers, Intelligent Network, Prepaid and self-service systems. It
supporting multi-network architectures leverages the industry standard HP OpenCall Media Platform (HP OCMP) with Voice
Extensible Markup Language (VoiceXML) and service creation environment capabilities
HP Network Interactive Voice Response solutions can reduce the cost of to replace legacy IVR components.
your current IVR services. Prepaid IVR, customer self-service IVR, voice
portal, and ring back tone services can be deployed on a common, open, Foe Contact center, it decouples the IVR from the Automatic Call Distribution (ACD) by
standards-based IP/Time-Division Multiplexing (TDM) platform. Creation using specific “connectors” that integrate the OpenCall Media Platform into any contact
of VoiceXML-based services and traditional intelligent network (IN) center vendor equipment including offerings from Avaya, Cisco, and Genesys.
applications is supported within the same architecture. As a result, you can
safely migrate IVR and IN services to a next-generation IP-based network. For Intelligent Networks (IN) proliferate, it manages the transition of aging IVR systems
towards a more cost-effective IN-friendly solution. HP Intelligent Network IVR is an
HP Next Generation Call Completion and Messaging solutions enhance intelligent peripheral announcement server using the modern VXML-enabled SRF module
user experiences while maintaining voice revenues. Visual voice mail to enhance, scale, or migrate Intelligent Network services.
attracts users who prefer more personal and intuitive messaging.
Personalized notification offers more options for completing missed calls. It also replaces end-of-life prepaid IVRs and increases capacity for growth, while
3G video messaging enriches user experiences. All of these services providing better user experiences for prepaid applications such as account inquiries
can be deployed on common infrastructure using standard software and and recharging—and reduces operational expenses at the same time.
servers.
Solution value
HP Next Generation Intelligent Network (NGIN) solutions enhance
● Replaces siloed, application-driven model with a standard IT-based model
real-time, value-added services based on session control platforms.
● Saves up to 30–50 percent of operating expenses for voice and video services
These include solutions to enable individual subscribers to set policies
via an IVR platform based on standard hardware (HP ProLiant servers) and
for incoming and outgoing calls and text messages, and convergent
software (Linux)
virtual private network (CVPN), providing private numbering plans with
● Reduces the cost of Intelligent Network services development using a
abbreviated dialing, self-provisioning, and multiple closed-user groups.
standard-based common media platform
● Cost-effective and competitively priced
24