Whether your site is five pages or 500, it needs a strong foundation that plans for growth. We’ll cover site maps, content strategy, user interaction and experience so you have a plan for your site now, and down the road. We’ll also touch on best practices for doing it all over again for mobile. For WordCamp San Diego 2016 #wcsd.
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
WordCamp San Diego 2016 #wcsd House with No Walls: Building a Site Structure for the Future
1. House with No Walls:
Creating a Site Structure
for Tomorrow
Lisa Ghisolf * Gizmo Creative Factory * Chicago
@gizmodesign * gizmo-design.com
4. It’s the “un-fun” stuff
• We are long past “brochureware” sites [sort of]
• Content strategy: More than just what you’ll say
• Navigation: It’s strategic – play with it
• Sitemaps: Pages needed, pathways
• Functionality: Phased functionality aligned with
business objectives
• Wireframes: What lives on each page
• Prototypes: Functional model/test site
6. But… why?
• Test processes (e-commerce)
• Test content
• Bring clients in quickly
• Iterate quickly
• User experience starts early in the process
• “Design in the browser”
7. Content strategy
•User, user, user! Who are your audiences?
Think about what they — not you — are
expecting to see.
•Look at your content: how ME-centric is
it?
•Good content is: up-to-date, user-centric,
useful, u-findable.
8. Navigation considerations
• Balance your site structure like a pyramid
• It’s good to be shallow (less than 3 clicks)
• Naming still based on keyword phrases (not just
“about us”) – feel free to change in menu name
• If forums are pushing low-quality content,
consider putting on subdomain
• Clean up your tags
9. Sitemap to wireframe
•Visualize your structure & how
users will react: Flowchart it
out!
•What is the process? What is
interlinked? Link juice
•Consistency is key
17. Designer pages:
-Kiton
-Stefano Ricci
-Pal Zileri
-Brunello Cucinelli
-Hugo Boss
-Zilli
-John Lobb
-Zanella
-Brioni
-Jack Victor
-Luciano Barbera
-Dolce Punta
-Babylone
-Angela Caputi
-Il Bisonte
-Alfred Dunhill
-Edward Green
-Inis Meain
Caruso
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27. Don’t ignore mobile
•What works on a laptop or even a tablet
doesn’t necessarily work on a phone
•K.I.S.S.!
•One-column themes
•People are used to scrolling on mobile, but
how much will they read?
•Are the buttons big enough to touch?
•As with ANY site: Make it easy on the user