Is your organization considering the power of Video Communication? Microsoft provides two options that can assist your organization in Video Communication. The first, robust and fully customizable option, Azure Media Services, allows you to deliver any media, on virtually any device, with the power of the Azure cloud. Microsoft also provides an out-of-the box video portal solution in Office 365 that is built on Azure Media Services and SharePoint Online. Come learn features and benefits of each.

1. UNLEASH THE POWER OF VIDEO COMMUNICATION
Gina Montgomery, V-TSP, MCSA, MCTS, MCP
Vice President Corporate Strategy – Softmart
Video vs. Azure Media Services

2. Introductions
www.ginamontgomery.com
@ginaMMontgomery
gina.montgomery@softmart.com
b-gimon@microsoft.com
Gina Montgomery, V-TSP MCSA MCTS MCP
Softmart – Vice President, Corporate Strategy

3. #CloudSatATL
@ginaMmontgomery
HOUSEKEEPING

4. 4
Please thank our sponsors!

5. 5
Thank our sponsors!

6. AGENDA
Session Objectives
 Today’s Digital Media Landscape
 Azure Media Services Overview
 Demo
 Office 365 Video Overview
 Demo
Key Takeaways
• Understand the current digital media landscape’s opportunities and challenges
• Learn current features and capabilities of Office 365 Video & Azure Media Services
• How to decide between solutions

7. Video is now a
REQUIREMENT
Not a luxury
http://bit.ly/1MqsUCd

8. The Digital Media Landscape is Always Changing
Huge capital investment requiredVideo is the new currency

9. Video
ishowwe
educateonboard & train
http://bit.ly/1MqsUCd

10. More devices, more demand, more cost
Digital Media Industry Trends
The world is home to
7.2 billion gadgets and
they’re multiplying five
times faster than we are
By 2016, 20 billion
devices generating
10.8 exabytes of
data per month
20BMore devices

11. Live drives 10X
engagement and longer
viewing times
Live events pull together
fractionalized viewers creating big
advertising opportunities
Live events are
a BIG opportunity
Producing a live event is unique and
formidable technical challenge. You have
one shot to get it right!

12. BusinessandLicensingRules
Pricing Models, Sponsorships,Advertising
Contentand AudienceManagement
The Content Owner
Dilemma:
I need a solution so that I can
distribute my content widely to a
variety of audiences, but still protect
and monetize my content

13. YouTube is for…

14. http://bit.ly/1MqsUCd

15. Sample Enterprise Video Corporate Applications
Marketing Training Communications Investor Relations
• Lead Generation
• Product Launches
• Road Shows
• Trade Shows
• Compliance Training
• Employee Training
• Employee
Onboarding
• Town Hall Meetings
• All Hands Meetings
• Corporate
Announcements
• Shareholder
Announcements
• Fiscal Reporting
• Investor Days

16. AGENDA
Session Objectives
 Today’s Digital Media Landscape
 Azure Media Services Overview
 Demo
 Office 365 Video Overview
 Demo
Key Takeaways
• Understand the current digital media landscape’s opportunities and challenges
• Learn current features and capabilities of Office 365 Video & Azure Media Services
• How to decide between solutions

17. H.264
HLS
DASH
Azure Media Services
Introducing
Microsoft’s cloud platform enables on demand
and live streaming video solutions for
consumer and enterprise scenarios.
Azure Media Services

18. Plus a growing
ecosystem of value-add
third party partner
components
Live & On Demand
Streaming
with integrated CDN
Content
Protection
Encoding
&
Media Intelligence
Cloud Upload
& Storage
Scalable components for
building custom media
workflows in the cloud
What do we mean
by Azure Media Services?
Player
Clients

19. • Upload and Ingest Capabilities
• No matter what kind of content you have, it can be uploaded
• Encoding, packaging and indexing capabilities
• Indexing - new set of media intelligence capabilities
• Voice to text (can be used as closed captions or for searching the video)
• Content Protection
• Live & On Demand Streaming with integrated CDN capabilities
• You can reach as many different users as possible no matter what kind of device they are on.
• Player Clients
• New player framework that takes care of the pain of creating a cross platform/cross device platform to
reach all the users.
5 Main Components of AMS Explained

20. Key Features of Azure Media Services
Fast, parallel writes,
secure and protected
both during transit and
while at rest in the
cloud.
Secure HTTP and fast
UDP upload for files
RTMP Ingest for Live
(Newtek, Wirecast)
Elastically cloud
scalable to handle
100s or even 1000s of
parallel tasks, multiple
Video and Audio
Formats (H.264,
WMV, VC-1, Dolby
Digital, AAC, etc),
create multi-bit rate
MP4s.
Unique capabilities
including indexing of
audio tracks in video
files, OCR, Image
Recognition, Facial
Detection.
Speech recognition
engine as a platform
for search and
recommendation
applications.
Dynamic (on-the-fly)
AES 128-bit Clear Key
Encryption or fully-
featured Microsoft
PlayReady Digital
Right Management.
Both with options to
host license keys in
the cloud.
Use high performant
Adaptive Bit Rate
streaming protocols –
HLS, Smooth, HDS,
MPEG-DASH – with
dynamic packaging to
easily stream your
Live and VOD
programming to any
device.
Automatic Live-to-
VOD transition to
support Cloud DVR
scenarios.
Caching and
Geographic Reach via
Azure CDN or 3rd
Party CDN pulling
securely from Origins.
Can also utilize token-
based authentication
and geo-blocking
features.
Deliver to all of today’s
most popular client
devices types
including PCs
(Windows and Mac
OS), iOS, Android,
Smart TVs, game
consoles, and more.
WEDNESDAY, APRIL
15, 2015 – Announced
the Azure Media
Player.

21. Old Player World
Flash Player Silverlight Player Windows SDK
iOS SDKAndroid SDK HTML5

22. Azure Media Player Playback
DASH
Smooth
Streaming
HLS
Content
Protection
Dynamic Packaging from Azure
Media Services
Azure Media Player
Automatic detection and playback across
a wide range of browsers/devices

23. Wide Adoption
Premium video on-demand
content, broadcasts &
live event streaming,
online video platforms
for web and mobile,
enterprise video
management….
And more!

24. NBC uses cloud to provision new digital channels and
launch new services
Getting Content to New Audiences

25. What you can do with Azure Media Services
Enterprise video
management
• Employee and partner
training
• VOD & Live
• Horizontal
• Distribute and manage
corporate communications,
IT, HR content and training.
Web video for digital
marketing platforms
• Advertising videos to
generate product awareness
hosted on a website, sales,
loyalty
• VOD
• Consumer companies
Consumer Media Service:
Live & on-demand
streaming• Generate revenue through
subscriptions or ads inserted into
content consumers watch
• VOD & Live
• Media & Entertainment
• Reach hundreds of millions of
device endpoints.

26. 19 Regional Data Centers
29 CDN Super POPs
Microsoft Azure CDN

27. • Some kind of camera (web cam works too)
• Encoder to ingest your content into the cloud
• Channel (compute entity in the platform – this gives you an
ingest URL and that is how AMS receives the content into the
system)
• On that channel, we will run a program. Whatever we push
into it, AMS will take the content and write it into the asset for
persistent storage (archival)
• Streaming Endpoint - dynamic packaging and encryption
happens and this is also where we configure CDN services.
Components Needed to Get Started with Azure
Media Services

28. • Wirecast (very popular desktop encoder $500)
• Tricaster
• Teradek (can connect to your webcam through HDMI)
• Elemental
• Cisco
Notable Encoders

29. Timeline of a Typical Live Event – AMS
1. Pre-event Set-up:
Create a Channel
Create Streaming Endpoint, put in
stop state
2. An Hour Before Event Starts:
Start Channel
Start Encoder
Check that stream is available from Preview URL
Insert pre-event state
3. 30 Minutes Before Event Starts:
Start Program
Publish Link
Trim Archive and re-publish
4. Start:
Drop Slate
5. End:
Insert post-event slate
6. 15 Minutes Post End
Stop Program
Stop Encoder
Stop Channel

30. AGENDA
Session Objectives
 Today’s Digital Media Landscape
 Azure Media Services Overview
 Demo
 Office 365 Video Overview
 Demo
Key Takeaways
• Understand the current digital media landscape’s opportunities and challenges
• Learn current features and capabilities of Office 365 Video & Azure Media Services
• How to decide between solutions

31. AGENDA
Session Objectives
 Today’s Digital Media Landscape
 Azure Media Services Overview
 Demo
 Office 365 Video Overview
 Demo
Key Takeaways
• Understand the current digital media landscape’s opportunities and challenges
• Learn current features and capabilities of Office 365 Video & Azure Media Services
• How to decide between solutions

32. NextGen Portals: Meet the Family
O365 Video Delve Codename “InfoPedia”
Intelligent
Social
Mobile
“Ready to go”
ENHANCED BY KEY OFFICE 365 CAPABILITIES
Build Your Own
http://bit.ly/1MqsUCd

33. Project 1: Create Master & Layout Page
Create Master Page
Add Search Box Code
Add Vertical Navigation
Create Term Set
Create Layout Page
Add WP Zone For Media WP Code
Add Create Channels Code
Add Upload Videos Code
Add WP Zone for CBS WP
Project 2 – Linking Videos & Channels
Add a Channel Column to the Asset Library
Project 3 – Customize Home Page
Add CBS WP for Popular
Add CBS WP for My Uploads
Add Media WP for Featured Video
Create Display Template for Popular
Create Display Template for My Uploads
Configure Popular Query
Configure My Uploads Query
Project 4 – Customize Channel Page
Insert WP Zone snippet
Configure CBS WP Query
Configure Appearance of CBS WP
Project 5 – Customize Video Player Page
Add Recommended Items WP
Configure Recommended Items WP Query
Bonus – Style Portal With Custom CSS
O365 Video – Already Built!
SP 2013 – Building Blocks

35. Office 365 Video Technology

36. SharePoint Online
Video Portal Hub : Site CollectionChannel1:SiteCollection
Channel2:SiteCollection
Channel3:SiteCollection
Azure
Compute
Blob Storage
Table Storage
Queue Storage
Scheduler
Active Directory
Traffic Manager
Media Services
Timer
Job
Encoding/
Thumbnail
Events
Add/Delete
Events
SharePoint & Azure
Components

37. AGENDA
Session Objectives
 Today’s Digital Media Landscape
 Azure Media Services Overview
 Demo
 Office 365 Video Overview
 Demo
Key Takeaways
• Understand the current digital media landscape’s opportunities and challenges
• Learn current features and capabilities of Office 365 Video & Azure Media Services
• How to decide between solutions

38. Upload a video of your PowerPoint to O365 Video with Office Mix
Office Mix – Publish to O365 Video
http://mix.office.com

39. Key Features:
• Watch videos on the go
• Record and upload video from your iPhone
• Search for videos across all channels
• See what videos are popular and trending
across your organization
O365 Video for iPhone
Available Now in Apple App Store

40. • Large scale Skype for
Business meetings
• Live streaming to thousands
of viewers
• Publish a recorded meeting
to a channel in O365 Video
Skype Meeting Broadcast https://www.skypepreview.com/

41. Thank You
www.ginamontgomery.com
@ginaMMontgomery
gina.montgomery@softmart.com
b-gimon@microsoft.com
Gina Montgomery, V-TSP MCSA MCTS MCP
Softmart – Vice President, Corporate Strategy