Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Branded Content Defined
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2. An Advertising Perfect Storm Media Declining Revenues Landscape Fragmenting Marketing Need For Utility Entertainment Need For Funding Consumer Rejection Branded Entertainment
3. 8 Channels For Branded Entertainment BRANDED ENTERTAINMENT MUSIC EVENTS PUBLISHING FILM/VIDEO/TV GAMING THEATRE / DRAMATIC ARTS RADIO/AUDIO PARTNERSHIPS
4. 4 Levels Of Brand Integration Product Placement Product Integration Original Content Brand as Prop Brand as Character Brand as Storyteller Franchise Property Brand as Story
5. 2 Ways To Integrate Into The Marketing Mix Branded Entertainment Component Core