Týrsday is a company that combines content and technology to help clients build daily traffic on their online platforms. They provide strategy, publishing and content management services. Some of their clients include a Dutch celebrity, national rowing and equestrian associations, and individual athletes. Týrsday worked with these clients to develop digital platforms and content strategies. They discussed the importance of starting early, investing in the community, and using technology to facilitate sharing and cross-promotion. The value created can include more fans, engagement, sponsorships and ideas.
3. TÝRSDAY
ABOUT US
By combining the best of content and technology Týrsday
helps her clients with building daily traffic on their owned
online platform.
In a natural and seamless way prominent visibility is
gained within their target demographic and trust is built.
Týrsday services
✦
Feasibility studies
✦
Strategy and concepting
✦
Publishing, distribution and aggregation
technology
✦
Content and Community management
4. TÝRSDAY
ABOUT US
With over 20 years experience in digital strategy, content
and technology, we have worked for many brands.. We
know everything about:
✦
(sports) content;
✦
marketing strategy & branding;
✦
technology with global impact.
Týrsday combines the best of both worlds content and
technology.
TECH meets CONTENT
5. Arie Boomsma
our clients
Dutch celeb with big TV audience. Writes, plays and owns
a series of gyms.
Partnership with
Arie Boomsma & VondelGym.
Týrsday
✦
strategy
✦
two platforms
✦
arieboomsma.nl
✦
vondelgym.nl
6. Ferry Weertman
our clients
Týrsday launched Team Týrsday supporting ten athletes
on their way to Rio de Janeiro. Athletes in “small sports”
lik: judo, track and field, swimming, sailing and
beachvolleybal.
Ferry Weertman and Sharon van Rouwendaal
✦
website and social media
✦
content strategy
✦
content and support / coaching
7. ROEIEN.NL
our clients
Týrsday worked closely with the nationaal rowing
association and its sponsor Aegon and developed a
concept for their platform: roeien.nl.
Total project ownership.
Tyrsday is responsible for:
✦
strategy
✦
three platforms
✦
editor in chief
✦
content creation
✦
community management
✦
seeding of content
8. ruiters in oranje
our clients
Týrsday worked closely with the nationaal equestrian
association and its sponsor Rabobank and developed a
concept for their platform.
Tyrsday is responsible for:
✦
strategy and concept
✦
1 platform and activation pages
✦
education team of KNHS
✦
format development
9. Rabo liv
our clients
Týrsday worked closely with the team of Marianne Vos
and its sponsor Rabobank and developed a concept for
their platform.
Tyrsday is responsible for:
✦
strategy and concept
✦
1 platform and activation pages
✦
forming editorial team
✦
educating the athletes
✦
format development
12. platform
Cases: when you don’t win
Guinee pig
Permanent development
Perfect integration of social media and branded platforms
Leverage different types of content
16. Who is Anna
Story lines
Ambitions
Personal brand
Strategy
when you win
17. platform
when you win
Personal platform # 20
Permanent development
Perfect integration of social media and branded platforms
Leverage different types of content
23. start early
Takeaways
Be prepared for when the busy times come.
Take time to
✦
build an audience
✦
get to know the technology and the content
✦
be happy sharing
✦
most of all: create trust
24. invest in your community
Takeaways
Your fans or amateurs are out there.
Invite the closer to you by:
✦
finding the influencers
✦
exploring who already shares content
✦
offering them value
✦
listening to them
Embrace your fans.
25. “Any place, any where, any time”
24/7
Most of the time there is no news, so make sure
that when there is something to share, you do
share it.
Use a ontent planning.
always on
Takeaways
26. let technology work for you
Takeaways
So much technology is already out there.
✦
use social media (and google) for the start of the
connection (funnel)
✦
get people to your website (and your database)
✦
facilitate sharing of content (to social media)
✦
facilitate “cross selling” to other content or to your
(commercial) partners
Create extra value on your own platform.
27. Where is the love?
Takeaways
Don’t be boring and don’t make business like content.
Share the fun.
Embrace your fans.
28. create value
Takeaways
The value that will be created can come in different
forms:
✦
new fans of happier fans
✦
more engagement
✦
sponsoring (new ones or better deals)
✦
subsidies
✦
ideas
✦
relationships / influence
✦
post career.
29. change of sports - events
next steps
Sponsors change.
Business models change.
Leverage the new reality of sports.
30. change of sports - clubs
next steps
Sponsors change.
Business models change.
Leverage the new reality of sports.