My take on the data revolution in sports. It not just about data or about its hardcore uses, but about bringing the fans in and having the athletes (talent) tell their story through data.

1. SPORTS AND DATA: IT’S ALL ABOUT THE STORY
ONLINE TUESDAY - DE NIEUWE LIEFDE
13 OCTOBER 2015

2. The transparant
athlete
It takes people to tell a story
It takes stories to build a brand

3. INTRODUCTION
Týrsday
The online (sports) content and activation agency.
http://www.tyrsday.com

4. We empower talent in
creating value

5. INTRODUCTION
It’s a digital world

6. STORYTELLING
The power of talent
106. 894.346 likes
38.206.113 followers

7. STORYTELLING
Unfiltered communication

8. STORYTELLING
It’s a sharing world

9. INTRODUCTION
Everything is connected

10. INTRODUCTION
Number of runkeeper users
Today runkeeper has 38 million users

11. INTRODUCTION
Tracking

12. INTRODUCTION
Tracking

13. CURRENT USE OF DATA IN SPORTS
Talent: buying, educating and selling

14. CURRENT USE OF DATA IN SPORTS
Strategy and tactics: on the pitch

15. CURRENT USE OF DATA IN SPORTS
Training level and technique: do the right thing

16. CURRENT USE OF DATA IN SPORTS
Medicine: keep everybody fit
foto laboratorium Manchester United: meten 28 waarden

17. CURRENT USE OF DATA IN SPORTS
Analytics: data journalism
foto blog over voetbal

18. CURRENT USE OF DATA IN SPORTS
Economics: elastic prices in ticketing
foto van connected stadium

19. CURRENT USE OF DATA IN SPORTS
Economics: concessions and merchandise
foto amerikaans stadion met hotdog

20. SOMETHING IS AMISS
Data, messages and connections miss context

21. STORYTELLING
Talent is your guide in this digital world

22. STORYTELLING
Data and talent make the story work
foto Wilson en WR

23. STORYTELLING
Example: distance and speed
foto Vos en Strava

24. STORYTELLING
Example: food and drinks
foto Ellen en boek

25. STORYTELLING
Example: biometrics
foto doping test

26. STORYTELLING
Example: technique and training
foto NK hockey techniek

27. STORYTELLING
Example: psychology
foto relaxte atleet

28. STORYTELLING
Example: data rich Tag The Love

29. QUESTIONS
Want to know more?
Follow us: @teamtyrsday