Module 2 of the sports program for executives and coaches in sports. Topic: personal branding, social websites, social media, content management, content strategy, talent and athletes.

1. STORY TELLING AND PERSONAL BRANDING
NYENRODE SPORTS - 12 OCTOBER 2015

2. It takes people to tell a story
It takes stories to build a brand

3. INTRODUCTION
Gijsbregt
Feel free to follow me @gijsbregt

4. INTRODUCTION
Gijsbregt and story telling
De Buik van Rotterdam
Sportnext
Livescope
Bright guys

5. INTRODUCTION
Týrsday
The online (sports) content and activation agency.
http://www.tyrsday.com

6. We empower talent in
creating (online) value

7. INTRODUCTION
It’s a digital world

8. INTRODUCTION
When will internet video overtake TV?
“It already happend.” - Eric Schmidt CEO Google (in 2012)

9. INTRODUCTION
Nike Inc.
Latest World Cup ad, featuring Real Madrid star Cristiano Ronaldo, was seen
by 78 million people in four days.

10. INTRODUCTION
Nike Inc.
Latest World Cup ad, featuring Real Madrid star
Cristiano Ronaldo, was seen
by 78 million people in four days.

11. INTRODUCTION
TV sets are in the minority
Computing devices used for video now far outnumber actual ‘televisions’

12. INTRODUCTION
It’s a digital world

13. INTRODUCTION
Digital world right now

14. INTRODUCTION
Social media world wide
0
300
600
900
1200
Facebook Whatsapp FB messenger Instagram Linkedin Twitter Tumblr Snapchat Pinterest Foursquare Vine
4055
70
100
199
284
332
400
500
600
1400

15. INTRODUCTION
Use of smartphone

16. INTRODUCTION
Everything is connected

17. INTRODUCTION
Number of runkeeper users
Today runkeeper has 38 million users

18. INTRODUCTION
Tracking

19. INTRODUCTION
Tracking

20. INTRODUCTION
Data, messages and connections miss context

21. STORYTELLING
Talent is your guide in this digital world

22. STORYTELLING
The power of talent
106. 894.346 likes
38.206.113 followers

23. STORYTELLING
Unfiltered communication

24. STORYTELLING
It’s a sharing world

25. STORYTELLING
Create a continuous impact

26. STORYTELLING
Why?

27. STORYTELLING
Connect to your fans

28. STORYTELLING
Use your influence

29. STORYTELLING
Tell your story the way want it

30. STORYTELLING
Inspire people

31. STORYTELLING
Create commercial value

32. STORYTELLING
Take responsibility

33. STORYTELLING
Even after you quit being a pro

34. STORYTELLING
Manage the hassle away

35. STORYTELLING
How?

36. STORYTELLING
Set your goals

37. STORYTELLING
What story do you have to tell?

38. STORYTELLING
Let technology work for you

39. STORYTELLING
Form and instruct your team

40. STORYTELLING
Share your adventure

41. STORYTELLING
Track results

42. Get started
Create value

43. GET STARTED
So how does it work?
Strategy
Social website
Consistent storytelling

44. GET STARTED
Strategy

45. GET STARTED
Social media websites

46. GET STARTED
Social websites

47. GET STARTED
Social website

48. GET STARTED
Consistent storytelling

49. CASES
Wilson Kipsang

50. CASES
Wilson Kipsang

51. CASES
Wilson Kipsang

52. CASES
Wilson Kipsang

53. CASES
Rabobank en WK Hockey

54. CASES
Concept

55. CASES
Platform

56. CASES
Team

57. CASES
The talent

58. CASES
Fans

59. CASES
Planning

60. CASES
Results reach

61. CASES
Engagement

62. NEXT STEPS
Opportunities
Follow us: @teamtyrsday