Every year the federation of student rowing clubs organises a conference to educate its boards. Rowing is a big student sport in the Netherlands and the boards only operate for one year, so continuity is always difficult. Compelling story telling is a way to create this continuity and to cherish the culture of the club and its mostly historic values

1. STORY TELLING IN HET #ROEIEN
NSRF CONGRES - 14 NOVEMBER 2015

3. It takes people to tell a story
It takes stories to build a brand

4. INTRODUCTION
Gijsbregt
Feel free to follow me @gijsbregt

5. INTRODUCTION
Gijsbregt

6. INTRODUCTION
Gijsbregt and story telling
Sportnext // Livescope // De Buik van Rotterdam

7. INTRODUCTION
Týrsday
The sports content and activation agency.
http://www.tyrsday.com

8. We empower talent in
creating value

9. We empower talent in
creating value

10. INTRODUCTION
It’s a digital world

11. INTRODUCTION
When will internet video overtake TV?
“It already happend.” - Eric Schmidt CEO Google (in 2012)

12. INTRODUCTION
Nike Inc.
Latest World Cup ad, featuring Real Madrid star Cristiano Ronaldo, was seen
by 78 million people in four days.

13. INTRODUCTION
Nike Inc.
Latest World Cup ad, featuring Real Madrid star
Cristiano Ronaldo, was seen
by 78 million people in four days.

14. INTRODUCTION
TV sets are in the minority
Computing devices used for video now far outnumber actual ‘televisions’

15. INTRODUCTION
It’s a digital world

16. INTRODUCTION
Digital world right now

17. INTRODUCTION
Social media world wide
0
400
800
1200
1600
Facebook Whatsapp FB messenger Instagram Linkedin Twitter Snapchat Tumblr Pinterest Foursquare Vine
405570
199
200
284
400400
700
900
1550

18. INTRODUCTION
Use of smartphone

19. INTRODUCTION
Everything is connected

20. INTRODUCTION
Number of runkeeper users
Today runkeeper has 38 million users

21. INTRODUCTION
Tracking

22. INTRODUCTION
Tracking

23. INTRODUCTION
Data, messages and connections miss context

24. STORYTELLING
Talent is your guide in this digital world

25. STORYTELLING
The power of talent
106. 894.346 likes
38.206.113 followers

26. STORYTELLING
Unfiltered communication

27. STORYTELLING
It’s a sharing world

28. STORYTELLING
Create a continuous impact

29. STORYTELLING
Why?

30. STORYTELLING
Connect to your fans

31. STORYTELLING
Use your influence

32. STORYTELLING
Tell your story the way you want it

33. STORYTELLING
Inspire people

34. STORYTELLING
Create commercial value

35. STORYTELLING
Take responsibility

36. STORYTELLING
Even after you quit being a pro

37. STORYTELLING
Manage the hassle away

38. STORYTELLING
How?

39. STORYTELLING
Set your goals

40. STORYTELLING
What story do you have to tell?

41. STORYTELLING
Let technology work for you

42. STORYTELLING
Form and instruct your team

43. STORYTELLING
Share your adventure

44. STORYTELLING
Track results

45. Get started
Create value

46. GET STARTED
So how does it work?
Strategy
Social website
Consistent storytelling

47. GET STARTED
Strategy

48. GET STARTED
Social media websites

49. GET STARTED
Social websites

50. GET STARTED
Social website

51. GET STARTED
Consistent storytelling

52. NEXT STEPS
Opportunities
Follow us: @teamtyrsday