In 3 sentences: This document discusses the rise of online video and how it has overtaken traditional TV, with highlights like Google CEO Eric Schmidt saying internet video overtook TV in 2012. It notes that a recent Nike World Cup ad featuring Cristiano Ronaldo reached 78 million people in four days. Finally, it addresses how the proliferation of cameras and video on platforms like YouTube, Vine, Snapchat and live streaming has led to a world where video is ubiquitous and people can live their lives through video and personal brands on these platforms.

1. THE ONLINE CONTENT
AND ACTIVATION AGENCY
Living the video life
RSFF - Sportnext - APRIL 10, 2015

2. POV and selfie

3. Pics or it didn't
happen

4. A moment not
captured is a
moment not lived

5. The rise of the little
screen

6. When will internet video
overtake TV?
"That already happened."
Eric Schmidt, CEO Google (in 2012)

7. Nike Inc. (NKE)'s latest World
Cup ad, featuring Real Madrid
star Cristiano Ronaldo, was
seen by 78 million people in
four days.

9. TV sets in the minority

10. Two ends

11. From YouTube

12. To Vine

13. To Snapchat

14. To live streaming

15. To omnipresence

16. People's panopticon

17. Cameras everywhere

18. Google maps x YouTube x Twitter

19. Price of everything and
value of nothing

20. Emancipation, democratization & going pro

21. Personal brands

22. Every athlete on an adventure

23. An edited life

24. Brands everywhere

25. Video everywhere

26. Live the video life

27. Questions? Ask us: @teamtyrsday