2. who am I?
partner @ Proof
early stage specialist
skillset generalist
16 years of startups
2 years as a fine artist
co-organizer, lean startup meetup
http://proof-nyc.com http://giffconstable.com
7. Running Experiments
1. have a hypothesis to test
2. brainstorm a few different tests, offline and
offline
3. try to break the tests into even smaller units
of work
4. choose a test and set a goal
5. run the test (try to hit the goal)
6. review results and make a decision (a. confirmed
belief; b. iterate test; c. iterate business)
15. a minimal viable product is
not a point release
itâs a rolling series of iterations
16. a minimal viable product is for
learning, not launching
ïŹnd product optimize
promote
market ïŹt conversion*
* for enterprise-focused startups, replace with âïŹnd your repeatable sales processâ
17. the best experiments
digital *or* analog
creative
focused
measured
as small as possible
btw âas small as possibleâ != âsmallâ
18. lead with vision
use experiments to reality
check against the market
vision is essential -- you canât A/B test your way to greatness
19. experiments are often not
definitive
and results have to be balanced
against vision and judgement
but that doesnât mean we should
stick our heads in the sand
I donât buy knee-jerk excuses to avoid this stuff
21. I believe that my customers have a need to
________________________________________.
keep it concise!
Customer-Needs Assumption
22. This need can be solved with ________________
_________________________________________.
Solution Assumption
23. My initial customers will be _________________
________________________________________.
describe the person(s)
Initial Customer Assumption
24. The #1 value a client wants to get out of my
service is: ________________________.
The client can also get these additional beneïŹts:
___________________ and __________________.
Value Proposition Assumptions
25. I will acquire the majority of my users/customers
through _______________________ and
________________________.
Marketing Assumptions
26. I will make money by _______________________
_________________________________________.
Business Model Assumption
27. My primary competition will be ______________
and ______________.
We will beat them in the market due to
__________________ and __________________.
Competition Assumptions
28. My biggest product risk is ___________________.
We will solve this through ____________________
______________________________.
Product Risk Assumptions
29. What assumptions does my business hold, that if
proven wrong, could cause the business to fail?
1._______________________________________.
2._______________________________________.
3._______________________________________.
4._______________________________________.
5._______________________________________.
Critical Risk Assumptions
31. Running Experiments
1. have a hypothesis to test
2. brainstorm a few different tests, offline and
offline
3. try to break the tests into even smaller units
of work
4. choose a test and set a goal
5. run the test (try to hit the goal)
6. review results and make a decision (a. confirmed
belief; b. iterate test; c. iterate business)