What are MVPs in this lean startup world? I prefer to use the word "experiment" since one of the critical elements of lean startups is bringing a results-oriented scientific method approach to business and product design. Here is an overview of concepts, tactics and tips. (from my presentation to LUXr NYC Dec 2011)
15. Process
1. have a hypothesis to test
2. brainstorm a few different tests,
offline and online
3. try to break the tests into even
smaller units of work
4. choose a test and set a goal
5. run the test (try to hit the goal)
6. review results and make a decision
Giff Constable Dec 2011
16. Results
Hit goal and confirmed assumption
(for now)
OR
Missed goal
1. need to iterate the test
or
2. need to iterate the business
Giff Constable Dec 2011
17. “MVP” isn’t always about
product
It definitely isn’t
about a launch
Giff Constable Dec 2011
18. At some point, you’ll be
building something real
so remember...
Giff Constable Dec 2011
19. a minimal viable product
is not a point release
it is a rolling series of
releases that iterate and
improve based on a mix of
data and vision/judgement
Giff Constable Dec 2011
20. an MVP is not the first step in
a linear feature rollout
if you aren't setting goals,
gathering data, and iterating
what you have, then you are
piling risk on top of risk
Giff Constable Dec 2011
21. focus ruthlessly on the target
customer, and the core
function / benefit
don't get lost in add-ons,
improvements, futures, or
attempting to serve everyone
Giff Constable Dec 2011
22. a minimal viable product is for
learning, not marketing
find product optimize
promote
market fit conversion*
* for enterprise-focused startups, think of this step as “find your repeatable sales process”
Giff Constable Dec 2011
23. keep on doing simple experiments
outside of the product
development path
Giff Constable Dec 2011
24. this isn’t just for
ground-floor startups
Giff Constable Dec 2011
25. but rather, for any
product or business that
faces uncertainty
Giff Constable Dec 2011
26. now let’s create some
experiments
giff.constable@gmail.com
http://giffconstable.com
Giff Constable Dec 2011