1. By 2017, CMOs will spend more on IT than CTOs as marketing becomes more technology-focused.
2. New CRM tools can help companies monitor and measure customer conversations on multiple channels.
3. Large-screen smartphones, or "phablets", are becoming more popular as the line between phones, tablets, and PCs blurs with a focus on mobility.
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2013 1ndonesia digital trend
1. 7
shifting trend
digital trend that we should consider
INSIGHT/THINK / CONCEPT
SAM CREATIVE GROUP INDONESIA
Giant
Managing Director &
Chief Innovation Officer
3. Sources: Gartner, Blue Kai Infographic
“By 2017, the CMO will spend more on IT than
CTOs will. *Laura McLellan, Gartner Sources: Gartner, Blue Kai Infographic
DYNAMIT :: Must Know Trends for 2013
4. Ad Spend 2011 U.S. Ad Spend vs. Customer Time Spent
AD SPEND
43%
40%
29%
23%
22%
16%
11%
9%
6%
1%
TV Print Web Radio Mobile
Ad Spend Per Media Time Spent Per Media
Sources: VSS, Mary Meeker (KPCB),
comScore, Alexa, Flurry Analytics
DYNAMIT :: Digital Opportunities in 2013
17. Finally
customer centric is a driving force to build
strong engagement and loyalty
Thank You
INSIGHT/THINK / CONCEPT
SAM CREATIVE GROUP INDONESIA
Giant
Managing Director &
Chief Innovation Officer