Presentation for MHCA membership at their annual meeting in Clearwater Beach, FL Feb. 21-24.

1. Prepared for:

2. Four Marketing Pillars that Matter Most Image: www.treklens.com

5. New Definition of Marketing

6. WHAT IS SOCIAL MEDIA AND WHY YOU SHOULD CARE #1 Strategy Before Tactics

7. Demographics | Geographics | Behavioral | Psychographics Describe Your Target Audiences

8. Find your core talk-able difference

9. The Three Parts of the Brain Image: www.sharpbrains.com New Brain Middle Brain Old or Reptilian Brain

10. Six Stimuli of the Old Brain Image: www.salesbrain.com

11. #2 Educate and inform. Don’t sell.

15. Image: www.marketfin.com #3 Build a Referral System

17. Digital interactivity is now at the center of marketing #4 Harness the Internet

18. OUTBOUND VS. INBOUND MARKETING * Telemarketing * Tradeshows * Direct mail * Email blasts * Print ads * TV/radio ads * SEO * Landing pages * Blogging * PPC * Content * Buzz

19. “ … the Internet has turned what used to be a controlled, one-way message into A real-time dialogue with millions. DANIELLE SACKS THE FUTURE OF ADVERTISING FAST COMPANY , NOVEMBER 17, 2010

21. Before Google (10+ years ago)

22. Before Social Media (2 to 10 years ago)

23. The Age of Social Media (today and future)

24. 4 Cs of Social Media Marketing Content + Context + Connection + Community

25. 79% of adult Americans use the Internet . SOURCE: PEW INTERNET & AMERICAN LIFE PROJECT, MAY 2010

26. 78% of Internet users conduct product research online. . SOURCE: PEW INTERNET & AMERICAN LIFE PROJECT, MAY 2010

27. 9 out of 10 Internet users visited a social networking site each month in 2010

28. 83% of Millenials have joined a social network SOURCE: Pew Internet Generations 2010 report

29. YouTube is the 2 nd largest search engine in the world

30. Facebook added over 200 million users in less than a year Years to reach 50 million users...

31. IF FACEBOOK WERE A COUNTRY, IT WOULD BE THE 3 rd MOST POPULATED IN THE WORLD

32. 1 out of every 8 minutes online is spent on Facebook

33. 40% of Facebook’s user base is age 35+

34. Social Media Advertising

35. Ninety percent of consumers trust recommendations of people they know, while 70 percent trust consumer opinions posted online Nielsen Global Online Consumer Survey, 2009

36. Social Media is word of mouth on steroids

37. Do you like what they are saying about your brand?

41. 75% OF SEO IS OFF PAGE AND INVISIBLE

44. SOCIAL MEDIA NEWS RELEASES

49. Frequency and Timing The game has changed. Play differently. Publish a news release if you have content!

52. What Do You Think?

53. Thank You Patrick W. Giammarco www.pwgmarketing.com Email: [email_address] Twitter: twitter.com/pwgiammarco LinkedIn: linkedin.com/in/patrickgiammarco