Ellyn Davidson's Presentation at Social Media Breakfast Toledo #4

2. Why s o c ial me dia
Cate g o rie s o f s o c ial me dia
S uc c e s s ful e xample s
Be ne fits o f s o c ial me dia
What yo u c an do to day

3. S o c ial Me edia Assessm nt
Social M As s e s s me
dia ent
1. You’ created a Facebook
ve
profile.
2. You’ wve atched a YouTube
3. You have created a blog.
video.
4. You knoww Tw
hat itter is.
5. You’ ever created or posted to a Wiki.
ve
6. You’ posted pictures to a photo sharing w
ve ebsite (ex.
7. You knoww an RSS feed stands
Flickr) hat
8. You use an RSS feed reader to m
for. onitor your brand.
9. You have submitted a story to Digg or StumbleUpon.
10. You have created or listened to a podcast.

4. Why S o c ial Me dia
• Non profits are already social
•Share information about your organization
•Give people multiple ways to be involved
•Humanize the organization
•Share photos and videos adding to the emotional connection
•Reach potential m bers
em
•Increase emotional investm of current m bers
ent em

5. 13 Cate g o rie s o f S o c ial
Me dia

6. Mo nito ring To o ls

7. Publis hing To o ls

8. S o c ial Ne two rking S ite s

9. S o c ial Ne two rking S ite s

10. Mic ro -Blo g g ing S ite s

11. Widg e ts
American Red Cross
Disaster Alert Widget

12. Co llabo ratio n To o ls

13. Pho to S haring S ite s

14. Vide o S haring

15. Pe rs o nal Bro adc as t To o ls

16. Virtual Wo rlds

17. S o c ial Co mme rc e

18. Me dia S haring

19. S o c ial Bo o kmarking & Ne ws Ag g re g atio n

20. Cas e s tudie s

21. Cas e S tudy : The Pic ke ns Plan

22. Cas e S tudy : The Pic ke ns Plan

23. Cas e S tudy : The Pic ke ns Plan

24. Cas e S tudy : Gre e nho ur.o rg

25. Cas e S tudy : The Bre as t Canc e r 3-Day

26. Cas e S tudy : A Po we rful No is e

27. Cas e S tudy : A Po we rful No is e
Vis ual Pe titio n Widg e t
• 36,275 views
•Over 500 signed the Visual
Petition
• 541 installs of the widget in
just 3 weeks

28. Cas e S tudy : A Po we rful No is e
Vis ual Pe titio n and Eve nt Blo g Co ve rag e
• Coverage on m ultiple blogs helped drive readers to
the visual petition and event page

29. Cas e S tudy : A Po we rful No is e
Twe e t-a -tho n
• #APow erfulNoise ranked #2
as a hot topic on Tw itter
• Over 2500 tweets in just 4
days
•Top Tweeters like Chris
Brogan helped spread the
w ord

30. Be ne fits o f S o c ial Me dia

31. S e arc h Eng ine Optimizatio n

32. Re al Time Co mmunic atio n

33. Cris is Co mmunic atio n

34. Pro vide s Human Expe rie nc e

35. Re putatio n Manag e me nt

36. Lo w -c o s t Re ac h

37. Lo w -c o s t Re ac h

38. What c an yo u do to day ?
•Start monitoring your organization and your key terms
•Set up Google reader
•Start reading blogs if you don’already
t
•Join Facebook and becom fans of other nonprofits
e
•Take a look at Care2.com
•Visit Greatnonprofits.org

39. Ellyn Davidson
248-341-8211
ellyn@ ignitesocialmedia.com
Tw itter @ ellynd