Suche senden
Hochladen
Marketing plan structure
•
15 gefällt mir
•
3,660 views
Humberto Serrano
Folgen
Marketing plan structure: How to build a marketing plan for a product or service.
Weniger lesen
Mehr lesen
Business
Technologie
Melden
Teilen
Melden
Teilen
1 von 13
Empfohlen
The Benefits of having a Marketing Plan
The Benefits of having a Marketing Plan
diannaGreford
Business Plan and Marketing Plan
Business Plan and Marketing Plan
John Lenon Mendoza
how to make a marketing plan
how to make a marketing plan
Ali Shah
Marketing Plan
Marketing Plan
Mal Mai
2 Marketing Plan - Marketing Strategy & Objectives by www.marketingPlanNOW.com
2 Marketing Plan - Marketing Strategy & Objectives by www.marketingPlanNOW.com
www.marketingPlanMODE.com
Nine elements of a marketing plan
Nine elements of a marketing plan
bizplancorner
Marketing Plan in 5 Steps
Marketing Plan in 5 Steps
Ashraf Bahaa, MBA
Next Year Marketing Plan
Next Year Marketing Plan
nvkhoi
Empfohlen
The Benefits of having a Marketing Plan
The Benefits of having a Marketing Plan
diannaGreford
Business Plan and Marketing Plan
Business Plan and Marketing Plan
John Lenon Mendoza
how to make a marketing plan
how to make a marketing plan
Ali Shah
Marketing Plan
Marketing Plan
Mal Mai
2 Marketing Plan - Marketing Strategy & Objectives by www.marketingPlanNOW.com
2 Marketing Plan - Marketing Strategy & Objectives by www.marketingPlanNOW.com
www.marketingPlanMODE.com
Nine elements of a marketing plan
Nine elements of a marketing plan
bizplancorner
Marketing Plan in 5 Steps
Marketing Plan in 5 Steps
Ashraf Bahaa, MBA
Next Year Marketing Plan
Next Year Marketing Plan
nvkhoi
Marketing Plan Checklist
Marketing Plan Checklist
Richard Graves & Associates
THE SEVEN STEPS OF SALES PLANNING
THE SEVEN STEPS OF SALES PLANNING
Alain Winandy
Marketing Plan
Marketing Plan
Marketing Empire
Strategic Marketing Planning Template with narration on its use.
Strategic Marketing Planning Template with narration on its use.
Andrew Mashman
Sales planning & training seminar workshop
Sales planning & training seminar workshop
Romualdo Romeo Ortiz
Sales plan template
Sales plan template
Maja Seeberg
Actionplan
Actionplan
norhloudspeaker
Marketing Planning Tutorial
Marketing Planning Tutorial
DWS Associates
Cadburys revised marketing campaign
Cadburys revised marketing campaign
Leonard Mellefont
Creating a Successful Sales Plan - Slideshare Edition
Creating a Successful Sales Plan - Slideshare Edition
Deborah L. Brown Maher
2016 Marketing Plan Template
2016 Marketing Plan Template
Red Bamboo Marketing
30 60 action plan
30 60 action plan
des3655
How to Create a Marketing Plan for Financial Advisors and Grow Your Business ...
How to Create a Marketing Plan for Financial Advisors and Grow Your Business ...
Claire Akin, MBA
Ten Tips Of Successful Marketing Implementation
Ten Tips Of Successful Marketing Implementation
bites consulting
Sales Plan
Sales Plan
Agazat Club.Travel
5W1H Approach to Sales planning
5W1H Approach to Sales planning
Sanjay Singh
Developing a marketing plan that delivers low budget and high impact marketing
Developing a marketing plan that delivers low budget and high impact marketing
Chris Houchens
Visual Marketing Plan Canvas
Visual Marketing Plan Canvas
Ben Mumby-Croft
Components of a Successful Marketing Plan
Components of a Successful Marketing Plan
Craig Feigin
Sales Planning - Sales Strategy Template
Sales Planning - Sales Strategy Template
Four Quadrant LLC
The-Anatomy-of-a-BtoB-Marketing-Plan.pdf
The-Anatomy-of-a-BtoB-Marketing-Plan.pdf
GordonShumway5
The Sky's the Limit for Fearless Freelancers: CFBC 2014 Welcome Session
The Sky's the Limit for Fearless Freelancers: CFBC 2014 Welcome Session
Ilise Benun
Weitere ähnliche Inhalte
Was ist angesagt?
Marketing Plan Checklist
Marketing Plan Checklist
Richard Graves & Associates
THE SEVEN STEPS OF SALES PLANNING
THE SEVEN STEPS OF SALES PLANNING
Alain Winandy
Marketing Plan
Marketing Plan
Marketing Empire
Strategic Marketing Planning Template with narration on its use.
Strategic Marketing Planning Template with narration on its use.
Andrew Mashman
Sales planning & training seminar workshop
Sales planning & training seminar workshop
Romualdo Romeo Ortiz
Sales plan template
Sales plan template
Maja Seeberg
Actionplan
Actionplan
norhloudspeaker
Marketing Planning Tutorial
Marketing Planning Tutorial
DWS Associates
Cadburys revised marketing campaign
Cadburys revised marketing campaign
Leonard Mellefont
Creating a Successful Sales Plan - Slideshare Edition
Creating a Successful Sales Plan - Slideshare Edition
Deborah L. Brown Maher
2016 Marketing Plan Template
2016 Marketing Plan Template
Red Bamboo Marketing
30 60 action plan
30 60 action plan
des3655
How to Create a Marketing Plan for Financial Advisors and Grow Your Business ...
How to Create a Marketing Plan for Financial Advisors and Grow Your Business ...
Claire Akin, MBA
Ten Tips Of Successful Marketing Implementation
Ten Tips Of Successful Marketing Implementation
bites consulting
Sales Plan
Sales Plan
Agazat Club.Travel
5W1H Approach to Sales planning
5W1H Approach to Sales planning
Sanjay Singh
Developing a marketing plan that delivers low budget and high impact marketing
Developing a marketing plan that delivers low budget and high impact marketing
Chris Houchens
Visual Marketing Plan Canvas
Visual Marketing Plan Canvas
Ben Mumby-Croft
Components of a Successful Marketing Plan
Components of a Successful Marketing Plan
Craig Feigin
Sales Planning - Sales Strategy Template
Sales Planning - Sales Strategy Template
Four Quadrant LLC
Was ist angesagt?
(20)
Marketing Plan Checklist
Marketing Plan Checklist
THE SEVEN STEPS OF SALES PLANNING
THE SEVEN STEPS OF SALES PLANNING
Marketing Plan
Marketing Plan
Strategic Marketing Planning Template with narration on its use.
Strategic Marketing Planning Template with narration on its use.
Sales planning & training seminar workshop
Sales planning & training seminar workshop
Sales plan template
Sales plan template
Actionplan
Actionplan
Marketing Planning Tutorial
Marketing Planning Tutorial
Cadburys revised marketing campaign
Cadburys revised marketing campaign
Creating a Successful Sales Plan - Slideshare Edition
Creating a Successful Sales Plan - Slideshare Edition
2016 Marketing Plan Template
2016 Marketing Plan Template
30 60 action plan
30 60 action plan
How to Create a Marketing Plan for Financial Advisors and Grow Your Business ...
How to Create a Marketing Plan for Financial Advisors and Grow Your Business ...
Ten Tips Of Successful Marketing Implementation
Ten Tips Of Successful Marketing Implementation
Sales Plan
Sales Plan
5W1H Approach to Sales planning
5W1H Approach to Sales planning
Developing a marketing plan that delivers low budget and high impact marketing
Developing a marketing plan that delivers low budget and high impact marketing
Visual Marketing Plan Canvas
Visual Marketing Plan Canvas
Components of a Successful Marketing Plan
Components of a Successful Marketing Plan
Sales Planning - Sales Strategy Template
Sales Planning - Sales Strategy Template
Ähnlich wie Marketing plan structure
The-Anatomy-of-a-BtoB-Marketing-Plan.pdf
The-Anatomy-of-a-BtoB-Marketing-Plan.pdf
GordonShumway5
The Sky's the Limit for Fearless Freelancers: CFBC 2014 Welcome Session
The Sky's the Limit for Fearless Freelancers: CFBC 2014 Welcome Session
Ilise Benun
Lead Generation: The Art of Cold Calling and the Science of Email Prospecting
Lead Generation: The Art of Cold Calling and the Science of Email Prospecting
Marketo
Foundation of strategic management
Foundation of strategic management
Anupam Kumar
Social Media Strategy Basics for Property Managers
Social Media Strategy Basics for Property Managers
CharityHisle
6.1. marketing implementation
6.1. marketing implementation
tellstptrisakti
Assignment Sample: Business Strategy of an Organization
Assignment Sample: Business Strategy of an Organization
Instant Assignment Help
Backwards Business overview
Backwards Business overview
timsandford
1.1Getting StartedBefore discussing strategy itself, let us begi.docx
1.1Getting StartedBefore discussing strategy itself, let us begi.docx
christiandean12115
Simplimetric Consulting Corporate Presentation
Simplimetric Consulting Corporate Presentation
Simplimetric Consulting
MFI- Business Brochure
MFI- Business Brochure
Karen Weber
Ppt on marketer as a career
Ppt on marketer as a career
Rohan Chaudhary
Chapter 4 Marketing Environment.pptx
Chapter 4 Marketing Environment.pptx
RAVINAGARATHANAM2
Lec1 Strategic Marketing Management.pptx
Lec1 Strategic Marketing Management.pptx
Amitbob
Creating long term growth markety
Creating long term growth markety
student
Marketing Calendar Overview and Demo - Brian Glover
Marketing Calendar Overview and Demo - Brian Glover
Marketo
Social engagement strategy
Social engagement strategy
Anders Grundborn
Capture High Quality Leads with Demographic and Psychographic Targeting
Capture High Quality Leads with Demographic and Psychographic Targeting
Marketing Mojo
451395044-Marketing-Environment-ppt-New.pptx
451395044-Marketing-Environment-ppt-New.pptx
AbhimanyuVerma34
The cycle of integration: five key areas to consider. Integration: breaking d...
The cycle of integration: five key areas to consider. Integration: breaking d...
CharityComms
Ähnlich wie Marketing plan structure
(20)
The-Anatomy-of-a-BtoB-Marketing-Plan.pdf
The-Anatomy-of-a-BtoB-Marketing-Plan.pdf
The Sky's the Limit for Fearless Freelancers: CFBC 2014 Welcome Session
The Sky's the Limit for Fearless Freelancers: CFBC 2014 Welcome Session
Lead Generation: The Art of Cold Calling and the Science of Email Prospecting
Lead Generation: The Art of Cold Calling and the Science of Email Prospecting
Foundation of strategic management
Foundation of strategic management
Social Media Strategy Basics for Property Managers
Social Media Strategy Basics for Property Managers
6.1. marketing implementation
6.1. marketing implementation
Assignment Sample: Business Strategy of an Organization
Assignment Sample: Business Strategy of an Organization
Backwards Business overview
Backwards Business overview
1.1Getting StartedBefore discussing strategy itself, let us begi.docx
1.1Getting StartedBefore discussing strategy itself, let us begi.docx
Simplimetric Consulting Corporate Presentation
Simplimetric Consulting Corporate Presentation
MFI- Business Brochure
MFI- Business Brochure
Ppt on marketer as a career
Ppt on marketer as a career
Chapter 4 Marketing Environment.pptx
Chapter 4 Marketing Environment.pptx
Lec1 Strategic Marketing Management.pptx
Lec1 Strategic Marketing Management.pptx
Creating long term growth markety
Creating long term growth markety
Marketing Calendar Overview and Demo - Brian Glover
Marketing Calendar Overview and Demo - Brian Glover
Social engagement strategy
Social engagement strategy
Capture High Quality Leads with Demographic and Psychographic Targeting
Capture High Quality Leads with Demographic and Psychographic Targeting
451395044-Marketing-Environment-ppt-New.pptx
451395044-Marketing-Environment-ppt-New.pptx
The cycle of integration: five key areas to consider. Integration: breaking d...
The cycle of integration: five key areas to consider. Integration: breaking d...
Mehr von Humberto Serrano
Marketing para emprendedores
Marketing para emprendedores
Humberto Serrano
Best global brands 2013 by Interbrand
Best global brands 2013 by Interbrand
Humberto Serrano
El emprendimiento en América Latina, muchas empresas, poca innovación.
El emprendimiento en América Latina, muchas empresas, poca innovación.
Humberto Serrano
Brand equity - Capital de Marca
Brand equity - Capital de Marca
Humberto Serrano
Formación de Formadores por Competencias Laborales
Formación de Formadores por Competencias Laborales
Humberto Serrano
¿Cómo participar en una feria?
¿Cómo participar en una feria?
Humberto Serrano
El Plan de Marketing y su Estructura
El Plan de Marketing y su Estructura
Humberto Serrano
Mercados y clientes paso a paso
Mercados y clientes paso a paso
Humberto Serrano
Principios de administracion
Principios de administracion
Humberto Serrano
El Plan de Marketing del Artesano
El Plan de Marketing del Artesano
Humberto Serrano
Mejora De La Competitividad Del Artesano
Mejora De La Competitividad Del Artesano
Humberto Serrano
Reporte De Los Restaurantes De Lujo
Reporte De Los Restaurantes De Lujo
Humberto Serrano
Mehr von Humberto Serrano
(12)
Marketing para emprendedores
Marketing para emprendedores
Best global brands 2013 by Interbrand
Best global brands 2013 by Interbrand
El emprendimiento en América Latina, muchas empresas, poca innovación.
El emprendimiento en América Latina, muchas empresas, poca innovación.
Brand equity - Capital de Marca
Brand equity - Capital de Marca
Formación de Formadores por Competencias Laborales
Formación de Formadores por Competencias Laborales
¿Cómo participar en una feria?
¿Cómo participar en una feria?
El Plan de Marketing y su Estructura
El Plan de Marketing y su Estructura
Mercados y clientes paso a paso
Mercados y clientes paso a paso
Principios de administracion
Principios de administracion
El Plan de Marketing del Artesano
El Plan de Marketing del Artesano
Mejora De La Competitividad Del Artesano
Mejora De La Competitividad Del Artesano
Reporte De Los Restaurantes De Lujo
Reporte De Los Restaurantes De Lujo
Kürzlich hochgeladen
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
Mintel Group
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
ashishs7044
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
Ariel592675
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
Seta Wicaksana
Annual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
KeppelCorporation
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
Seta Wicaksana
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
pollardmorgan
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
Call girls in Goa, +91 9319373153 Escort Service in North Goa
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
ictsugar
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
ashishs7044
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
Anamaria Contreras
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
dollysharma2066
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
HajeJanKamps
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
callgirls2057
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
ictsugar
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Stunning ➥8448380779▻ Call Girls In Hauz Khas Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
ashishs7044
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Voces Mineras
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
ictsugar
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy Verified Accounts
Kürzlich hochgeladen
(20)
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
Annual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
Marketplace and Quality Assurance Presentation - Vincent Chirchir
Marketplace and Quality Assurance Presentation - Vincent Chirchir
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
Marketing plan structure
1.
©2013 Humberto Serrano
- @ghserrano ghserrano@yahoo.com Marketing Plan Structure “Get to know your enemy and get to know yourself and your victory will never be in danger; get to know the time and get to know your surroundings and then your victory will be complete.” Sun Tzu Humberto Serrano Gerencia de Marketing
2.
©2013 Humberto Serrano
- @ghserrano ghserrano@yahoo.com Results when we don’t plan
3.
©2013 Humberto Serrano
- @ghserrano ghserrano@yahoo.com “The success of one strategy depends on doing many things well – not only some things - and integrate them among each other.” Porter What is strategy? Michael Porter
4.
©2013 Humberto Serrano
- @ghserrano ghserrano@yahoo.com The operational efficiency is NOT and strategy ¿What is strategy? Michael Porter
5.
©2013 Humberto Serrano
- @ghserrano ghserrano@yahoo.com The essence of the strategy lies in the activities: • To perform activities in a different way (well done) • To perform different activities to the activities performed by our rivals What is strategy? Michael Porter The strategy is the creating of a unique and valuable position that involves many different activities.
6.
©2013 Humberto Serrano
- @ghserrano ghserrano@yahoo.com Strategy Planning • It is a way to establish the organizational purpose in relation of long-term objectives, action programs, and priorities in the distribution of resources. • Definition of the field where the company is going to compete . • Consistent, unifying and integrating project of the entire organization • Answers to the external opportunities and Threats as well as to the internal weaknesses and strengths • The strategy as the principal means to achieve the competitive advantage To search the favorable competitive positioning in a sector, which is the fundamental field where the competition takes place. The competitive strategy search to establish a profitable and sustainable position against the forces that determine industry competition. • Motivating force for those with interests in company: shareholders, employees, managers, customers, suppliers, creditors, municipalities, governments, etc..
7.
©2013 Humberto Serrano
- @ghserrano ghserrano@yahoo.com The basic process of planning answer the following questions : 1. Where are we now? 2. Where do we want to be? 3. How are we going to get there? 4. How do we make sure that we Arrive where we want to go? 5. How do we know if we arrive there?Morrison, A.M.
8.
©2013 Humberto Serrano
- @ghserrano ghserrano@yahoo.com Strategy Business and Marketing Plan STRATEGY BUSINESS • GENERAL MANAGER • MARKETING • FINANCES • RRHH • PRODUCTION • I & D
9.
©2013 Humberto Serrano
- @ghserrano ghserrano@yahoo.com MARKETING PLAN STRUCTURE
10.
©2013 Humberto Serrano
- @ghserrano ghserrano@yahoo.com Marketing Mix Strategies Microenvironment Clients Needs and other dimensions of segmentation Company Internal Analysis Competition Actual & Potentials S W O T Segment Target Macro Environment: Economic, political, legal, cultural, technical, demographic and natural factors Positioning & Differentiation MARKETING PLAN Providers Intermediaries Public O B J E C T I V E S Adaptado de: E. Jerome McCarthy & William D. Perreault, Jr. PRODUCTS Target Selection
11.
©2013 Humberto Serrano
- @ghserrano ghserrano@yahoo.com Marketing Mix Strategies Microenvironment Clients Needs and other dimensions of segmentation Company Internal Analysis Competition Actual & Potentials S W O T Segment Target Macro Environment: Economic, political, legal, cultural, technical, demographic and natural factors Positioning & Differentiation MARKETING PLAN Providers Intermediaries Public O B J E C T I V E S Adaptado de: E. Jerome McCarthy & William D. Perreault, Jr. Personal Processes Physical Evidence SERVICES Target Selection
12.
©2013 Humberto Serrano
- @ghserrano ghserrano@yahoo.com Marketing Mix Strategies Microenvironment Clients Needs and other dimensions of segmentation Company Internal Analysis Competition Actual & Potentials S W O T Segment Target Macro Environment: Economic, political, legal, cultural, technical, demographic and natural factors Positioning & Differentiation MARKETING PLAN Providers Intermediaries Public O B J E C T I V E S Adaptado de: E. Jerome McCarthy & William D. Perreault, Jr. Target Selection DECISIONSANALYSIS
13.
©2013 Humberto Serrano
- @ghserrano ghserrano@yahoo.com END Thank you so much! Humberto Serrano ghserrano@yahoo.com