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Infographic Optimization Hacks



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Awesome cheat sheets to take your infographic marketing to the next level!

Learn how to optimize your infographics with Keyword Research, SEO, Social Media, and the perfect UI Setup.

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Infographic Optimization Hacks

  1. 1. After weeks of work… your infographic is DONE!
  2. 2. FINALLY it’s time for marketing.
  3. 3. STEP 1: Keyword Research
  4. 4. Use keywords in the intro paragraphs above your infographic.
  5. 5. It uses Google Autocomplete to generate hundreds of relevant long-tail keywords.
  6. 6. STEP 2: On-page Optimization
  7. 7. WARNING Do not stuff keyword rich links into your embed code!
  8. 8. Or this guy…
  9. 9. STEP 3: Social Media Optimization
  10. 10. With Open Graph Image Without Open Graph Image
  11. 11. STEP 4: UI Optimization
  12. 12. The problem is the infographic Is NOT the star of the page.
  13. 13. You are already asking people to share or embed your graphic.
  14. 14. Don’t push it!
  15. 15. Results • Direct Social Shares increased from 80 to 8,000+ • Content was featured on sites like Upworthy and • Upworthy alone brought in 16,000+ secondary social shares • 4,000 people signed the petition
  16. 16. Link Building
  17. 17. Incredibly easy to find popular content and the influencers that shared it.
  18. 18. Presentation is pinned @SEO. Feel free to ask me any and all content marketing and SEO questions.