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After weeks of work… 
your infographic is DONE!
FINALLY it’s time 
for marketing.
STEP 1: 
Keyword Research
Use keywords in 
the intro paragraphs 
above your infographic.
KeywordTool.io 
It uses Google Autocomplete to generate 
hundreds of relevant long-tail keywords.
STEP 2: 
On-page Optimization
WARNING 
Do not stuff keyword rich 
links into your embed code!
Or this guy…
STEP 3: 
Social Media Optimization
With Open Graph Image Without Open Graph Image
STEP 4: 
UI Optimization
The problem is the infographic 
Is NOT the star of the page.
You are already asking people to 
share or embed your graphic.
Don’t push it!
Results 
• Direct Social Shares increased from 80 to 8,000+ 
• Content was featured on sites like Upworthy and Moveon.org 
• Upworthy alone brought in 16,000+ secondary social shares 
• 4,000 people signed the petition
Link Building
Buzzsumo.com 
Incredibly easy to find popular content 
and the influencers that shared it.
Presentation is pinned @SEO. Feel 
free to ask me any and all content 
marketing and SEO questions.
Infographic Optimization Hacks

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