Semantic seo for the people - Theory and Practice of Semantic Search

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Since Hummingbird was silently rolled last year, Semantic Search has become the new black of SEO. However, many people have a confused idea about it, which can lead to very dangerous misunderstandings about what does Semantic Search really means. Gianluca Fiorelli, SEO & Web Marketing Consultant at ILoveSEO.net, will show you how we can implement Semantic SEO strategically and correctly with actionable practices.

Marketing

Semantic SEO for the People
By Gianluca Fiorelli
Join us on Twitter at #Mozinar
Questions or problems? Email community@moz.com

Mobile may
overtake desktop
for Google
searches within a
year
(SMXW 2014)

Goal: identyfing the type of
information, sort and forward it to
the more suitable recipient
Parsing Indexing

Links
Words
Meta Information
Link Graph
Indexer

Goal: identifing archived resources
associated with a word or phrase
Parsing Indexing

Read this post by Vanessa Fox, published on Search Engine Land 1 year before Hummingbird was
launched: http://itseo.org/vafox

http://itseo.org/QueryData by Bill Slawski

http://moz.com/blog/7-advanced-seo-concepts

Adventure
Cultural
Gastronomic
Responsible
Dental
Wellness
Mass
Stag Party

Adventure
Accessible Overland Jungle Urban Extreme Sports

http://moz.com/blog/topical-hubs-whiteboard-friday

http://www.visualdataweb.org/relfinder/relfinder.php

Aaron Bradley
http://www.seoskeptic.com/json-ld-google-knowledge-graph-schema-org-seo/

Email: gianluca@iloveseo.net
Twitter: gfiorelli1
Website: www.iloveseo.net
Find this recorded #Mozinar and slide deck at http://moz.com/webinars very soon!

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Semantic seo for the people - Theory and Practice of Semantic Search

1. Semantic SEO for the People By Gianluca Fiorelli Join us on Twitter at #Mozinar Questions or problems? Email community@moz.com

10.

11.

12.

13.

14.

15.

16.

17. Mobile may overtake desktop for Google searches within a year (SMXW 2014)

18.

19.

20.

21.

22.

23. Crawling Parsing Indexing Search

24. Crawling Parsing Indexing Search

25.

26. Crawling Parsing Indexing

27. Goal: identyfing the type of information, sort and forward it to the more suitable recipient Parsing Indexing

28. Links Words Meta Information Link Graph Indexer

29.

30. Goal: identifing archived resources associated with a word or phrase Parsing Indexing

31.

32.

33.

34.

35.

36.

37.

38.

39.

40.

41.

42. Not new

43. Read this post by Vanessa Fox, published on Search Engine Land 1 year before Hummingbird was launched: http://itseo.org/vafox

44.

45.

46.

47.

48.

49.

50.

51. http://itseo.org/brevetto

52.

53.

54. http://itseo.org/sentities

55.

56.

57.

58.

59. http://itseo.org/QueryData by Bill Slawski

60.

61.

62.

63.

64.

65.

66.

67.

68.

69. http://moz.com/blog/7-advanced-seo-concepts

70.

71.

72.

73.

74. http://itseo.org/natnahai

75. http://itseo.org/sameAs

76.

77.

78. Adventure Cultural Gastronomic Responsible Dental Wellness Mass Stag Party

79. Adventure Accessible Overland Jungle Urban Extreme Sports

80.

81. Avoid hierachical overload

82. http://moz.com/blog/topical-hubs-whiteboard-friday

83.

84.

85. Adventure

86. https://developers.google.com/freebase/

87. http://www.alchemyapi.com/

88. http://bottlenose.com/

89. http://www.visualdataweb.org/relfinder/relfinder.php

90.

91.

92.

93.

94. http://moz.com/blog/7-advanced-seo-concepts

95. http://moz.com/blog/7-advanced-seo-concepts

96.

97. Structured data alone is not enough

98.

99.

100.

101.

102.

103.

104. http://itseo.org/a-aranged

105. http://schema-creator.org/

106. http://www.microdatagenerator.com/

107. Aaron Bradley http://www.seoskeptic.com/json-ld-google-knowledge-graph-schema-org-seo/

108.

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117.

118.

119.

120.

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123.

124.

125. Email: gianluca@iloveseo.net Twitter: gfiorelli1 Website: www.iloveseo.net Find this recorded #Mozinar and slide deck at http://moz.com/webinars very soon!