1. Social Content Curation: Why, How, What!
by Gianluca Fiorelli, Owner of ILoveSEO,
@gfiorelli1!
Tweet with Mozinar attendees: #mozinar!
Technical problems or feedback:!
Please email team@seomoz.org!

2. h"p://www.kapor.com/bio/

3. A content curator is a
critical knowledge
broker who seeks,
collects and shares
on a continuous
base the most
relevant content in
her area of
expertise.
h"p://itseo.org/CCManifesto

4. SEEK
COLLECT
SHARE
MOST RELEVANT
CONTENT
AREA EXPERTISE
h"p://itseo.org/CCManifesto

5. Different kind of
Curation

6. Aggregation

7. Distillation

8. Elevation

9. Mashups

10. Chronology

11. WHY

12. We all admire brands like

13. Or people like

14. What do those Brands
and People
have in Common?

15. Thoughtful
Leadership

17. Rand
Me
Obviously this is just a
metaphor #justsayin

18. Bruce Clay
Rand
Obviously this is just a
metaphor #justsayin

19. A thought leader is an individual or firm
that prospects, clients, referral sources,
intermediaries and even competitors
recognize as one of the foremost
authorities in selected areas of
specialization, resulting in its being the
go-to individual or organization for said
expertise.
h"p://itseo.org/tleaders

20. A thought leader is an individual or firm
that significantly profits from being
recognized as such.
h"p://itseo.org/tleaders

21. Inbound
Search
Marke>ng
Social
Content
Media
Marke>ng
Marke>ng
h"p://itseo.org/InboundMark

22. Content
Marketing Content
Whatever
Cura>on
may
be
Content
Q&A
Blogging
Video
Infographics
Marke>ng
&
Charts
Research
&
White
Papers
h"p://itseo.org/InboundMark

23. Content Curation helps you being seen as an expert and
trusted source of information.
Personal
Branding

25. Content Curation helps Brands be on top of mind, especially
during long B2B sales cycles.
Branding

26. Curation marketing will
become increasingly popular as
a way to establish expertise and
authority.
Like all things, only a few will do it the
right way and the rest will be akin to
scraped content.
h"p://itseo.org/TwAG2p

27. HOW

29. Personas (your customers)
h"p://www.slideshare.net/ipullrank/pub-­‐con-­‐personas-­‐for-­‐seo-­‐2012

30. Use Followerwonk…
h"p://itseo.org/FWCompare

31. To discover your potential audience
h"p://itseo.org/FWCompare

32. Map it
h"p://itseo.org/FWCompare

33. To segment it

34. Look for random affinities too

36. Influencers (your “allies”)
h"p://vimeo.com/16430345

37. h"p://itseo.org/FWCompare

38. h"p://itseo.org/FWCompare

39. Learn scheduling
h"p://crowdbooster.com
-­‐
h"p://bufferapp.com
and
others

40. WHAT

41. THE
DISCOVERY
PHASE

42. Aggregators & News Sites
h"p://alltop.com

43. Aggregators & News Sites
h"p://inbound.org
…
but
also
h"p://news.ycombinator.com

44. Aggregators & News Sites
h"p://mortgagenewsdaily.com

45. Newsletters aggregators
h"p://smartbrief.com

46. Enterprise Solutions
h"p://www.dowjones.com/fac>va

47. Homemade solution

48. Pay attention to things like these

49. But avoid things like this

50. Twitter Lists
Twitter Lists
What?!?

51. Twitter Feeds
We cannot directly use
Twitter, because it removed
RSS support in 11/2011

52. Facebook Lists
h"ps://www.facebook.com/addlist/

53. From Facebook to RSS
https://www.facebook.com/feeds/page.php?
id=255576081168962&format=rss20!
h"p://sem-­‐group.net/search-­‐engine-­‐op>miza>on-­‐blog/subscribe-­‐to-­‐your-­‐favorite-­‐facebook-­‐
page-­‐via-­‐rss/

54. Google+

55. Old school (still good)
Do these guys
have a blog worth
subscribing to?

56. Thanks God IFFT Exists

57. ORGANIZING

58. Curation fail
It’s not
information
overload.
It’s filter failure
(Clay Shirky)
h"p://www.ted.com/speakers/clay_shirky.html

59. The curator’s best friend (1)

60. Google Reader
Web Mobile
GoodNews
Press
Official
GReader
Reeder
Pulse
Mr.
Reader
Minimal
Taptu
Feedly
Reader

61. Categorize and stick to it

62. Pro Tip
Save evergreen contents in your
favorites in Chrome.
Its Sinc Option lets you see
them on every device.

63. Alternatives
h"p://www.faveous.com
-­‐
h"p://www.diigo.com

64. Reader content influence on
h"p://flipboard.com
-­‐
h"p://zite.com
-­‐
h"p://itseo.org/GCurrentApp

65. CURATING

66. The curator’s best friend (2)

72. Buffer’s integrated into
Google Reader
Note how GReader
is the ideal for G+
shares

73. (Brief note about G+ Shares)
Try having a better Google Plus preview snippet

74. (Brief note about G+ Shares)
Another reason for using WordPress SEO
h"p://wordpress.org/extend/plugins/wprdpress-­‐seo/

75. EXAMPLE OF
GOOD
PRACTICES

83. Blogging

84. ANALIZE

88. THE NICEST
SIDE EFFECT

89. Relationship Marketing
&
Serendipity

90. Relationship
Marketing
Link
Building
Social
Content
Media
Cura>on
Marke>ng

91. Relationship Marketing
h"p://itseo.org/wX68dd

92. Relationship Marketing
h"p://itseo.org/wX68dd

93. Relationship Marketing
h"p://simplymeasured.com/free-­‐social-­‐media-­‐tools

94. Q&A Time!!
@gfiorelli1
www.iloveseo.net
gianluca@iloveseo.net
http://seomoz.org/webinars!