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SEO Secrets for Online Retailers Visit the companion blog to ask questions, share experiences or comment: www.getelastic.com/seo-secrets/ For live audio, please dial in: North America  (605) 772-3434 United Kingdom  0870 352 0482 Access code  671-709-038
Today’s Panelists Jason Billingsley Co-founder & VP Marketing Elastic Path Software www.elasticpath.com Stephan Spencer Founder & President Netconcepts www.netconcepts.com
Google Listings – Your Virtual Sales Force ,[object Object],[object Object],[object Object],[object Object],[object Object]
So simple even a child can do it! $30/day with Google AdSense.
Not doing SEO (or doing it poorly)? 10,000/day x 60% x 10% x 5% x $100 =  $3,000/day You are leaving money on the table! Calculate the missed opportunity cost of not ranking well for products you offer? # of people searching for your keywords Engine share: Google = 60% Expected click-through rate Average conversion rate Average order value
Key Research Findings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Research From Netconcepts study:  The Long Tail of Natural Search Download it FREE from: www.netconcepts.com/long-tail-of-natural-search/
Estimating Your Tail ,[object Object],[object Object]
Freeloaders are on Your Payroll ,[object Object],[object Object],[object Object],[object Object]
Secret #1:  Improve Your Keyword Portfolio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keyword Popularity According to Yahoo!
Keyword Popularity According to Wordtracker
Keyword Popularity According to KewwordDiscovery
Keyword Popularity According to Google Adwords Keyword Tool
Keyword Popularity According to Google Trends
Keyword Popularity According to Google Suggest
Secret #1:  Improve Your Keyword Portfolio ,[object Object],[object Object],[object Object]
Secret #2: How to Make Your Pages “Sing” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Secret #2: How to Make Your Pages “Sing” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Secret #3: Build Links, Strengthen PageRank ,[object Object],[object Object],[object Object],[object Object],[object Object]
Secret #3: Build Links, Strengthen PageRank ,[object Object],[object Object],[object Object],[object Object],[object Object]
Google’s Toolbar with PageRank Meter
Secret #3: Build Links, Strengthen PageRank ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Secret #3: Build Links, Strengthen PageRank ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Secret #3: Build Links, Strengthen PageRank ,[object Object],[object Object],[object Object],[object Object]
Secret #3: Build Links, Strengthen PageRank ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FREE whitepaper from Elastic Path :  Blogging for Retailers www.elasticpath.com/blogging-for-retailers/   (no registration required)
Secret #4: Rejig Your Internal Linking Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How did the NY Times get this high ranking?
Consistent use of internal links
Secret #5: Make Your URLs Optimal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Googlebot got caught in a “spider trap”
Secret #5: Make Your URLs Optimal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Secret #6: Influence the Click Decision ,[object Object],[object Object],[object Object],[object Object],[object Object]
Where do searchers look?  (Enquiro, Did-it, Eyetools Study)
Search listings – 1 good, 1 lousy
Secret #6: Influence the Click Decision ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Google’s “Onebox”
Secret #7: Check Your Pulse and Benchmark ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Secret #7: Check Your Pulse and Benchmark ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Secret #7: Check Your Pulse and Benchmark ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sample KPIs Sample KPIs
Have Questions? Next Ecommerce Webinar  August 16 th  @ 9am PT/ 12pm ET Product Reviews for Online Retailers: The Power of Social Commerce Guest Panellist: Andy Chen, Founder & CEO, PowerReviews Sign up today!  www.elasticpath.com/user-reviews/webinar/ Jason Billingsley VP Marketing Elastic Path Software www.elasticpath.com [email_address] lasticpath.com Stephan Spencer Founder & President Netconcepts www.netconcepts.com [email_address] .com Blog  www.stephanspencer.com For an ebook on Google power searching, SEO checklists & worksheets, and audio recording of an SEO thought leaders teleconference, email  [email_address] www.linkedin.com/in/jasonbillingsley (Feel free to add me; mention SEO webinar) Blog  www.getelastic.com

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SEO Secrets for Online Retailers Webinar

  • 1. SEO Secrets for Online Retailers Visit the companion blog to ask questions, share experiences or comment: www.getelastic.com/seo-secrets/ For live audio, please dial in: North America (605) 772-3434 United Kingdom 0870 352 0482 Access code 671-709-038
  • 2. Today’s Panelists Jason Billingsley Co-founder & VP Marketing Elastic Path Software www.elasticpath.com Stephan Spencer Founder & President Netconcepts www.netconcepts.com
  • 3.
  • 4. So simple even a child can do it! $30/day with Google AdSense.
  • 5. Not doing SEO (or doing it poorly)? 10,000/day x 60% x 10% x 5% x $100 = $3,000/day You are leaving money on the table! Calculate the missed opportunity cost of not ranking well for products you offer? # of people searching for your keywords Engine share: Google = 60% Expected click-through rate Average conversion rate Average order value
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  • 12. Keyword Popularity According to KewwordDiscovery
  • 13. Keyword Popularity According to Google Adwords Keyword Tool
  • 14. Keyword Popularity According to Google Trends
  • 15. Keyword Popularity According to Google Suggest
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  • 21. Google’s Toolbar with PageRank Meter
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  • 27. How did the NY Times get this high ranking?
  • 28. Consistent use of internal links
  • 29.
  • 30. Googlebot got caught in a “spider trap”
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  • 33. Where do searchers look? (Enquiro, Did-it, Eyetools Study)
  • 34. Search listings – 1 good, 1 lousy
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  • 41. Have Questions? Next Ecommerce Webinar August 16 th @ 9am PT/ 12pm ET Product Reviews for Online Retailers: The Power of Social Commerce Guest Panellist: Andy Chen, Founder & CEO, PowerReviews Sign up today! www.elasticpath.com/user-reviews/webinar/ Jason Billingsley VP Marketing Elastic Path Software www.elasticpath.com [email_address] lasticpath.com Stephan Spencer Founder & President Netconcepts www.netconcepts.com [email_address] .com Blog www.stephanspencer.com For an ebook on Google power searching, SEO checklists & worksheets, and audio recording of an SEO thought leaders teleconference, email [email_address] www.linkedin.com/in/jasonbillingsley (Feel free to add me; mention SEO webinar) Blog www.getelastic.com