A Proven #1 Prospecting Hack You're Missing Out On
Gen y
1. • In 2025, 75% workers are GenY and GenZ
(source: Rypple)
• 42% of Gen Y surveyed reported that poor
management and leadership was a key reason
for leaving their previous role.
2. Leadership Style for GenY
Consulting:
• Style: Leader asks the questions and includes the
team.
• Verdict: A good approach. Gen Y has opinions and
wants to voice them.
Involving:
• Style: The participative leader – leading from within
and leading by example.
• Verdict: This generation loves a leader who
empowers the team.
Coaching:
• Style: Leadership that is not a positional role, but
more an influence relationship.
• Verdict: This style is made for Gen Y. Two thumbs up!
3. Gen X Gen Y
Values at work
Achievement
Company-centric
Ownership
Individuality
Motivations for work
Career progression
Opportunity
Job variety
Creativity
Influences over career
choice
Career Advisors
Experts
Internet
Peer Groups
Key management tools
Training
Promoting
Innovating
Empowering
Key communication tools
Visual examples
Demonstration
Hands-on learning
Participation
Typical leadership style
Coordination
Doers
Consensus
Feelers
Influencers & values
Regional
Medium-term goals
Global
Short-term wants
Management approach
Selling
“What’s in it for me”
Involving
“Here’s what I think”
4. How to Manage & Adapt with GenY
#1: Feedback and Recognition
• Contoh: Berikan feedback yang konstan dan
apresiasi tiap proses kerja mereka.
#2: Flexibility
• Contoh : Buat timeline kerja yang jelas sebagai
check point proses kerja mereka.
• Kamu tetap harus melakukan pengawasan,
memberikan ruang bukan berarti membiarkan
mereka “tenggelam dalam gelapnya lautan”.
5. How to Manage GenY
• #3: Wellness and Balance and Being Green
• Contoh: In case dapat dilakukan, berikan GenY
keleluasaaan untuk melakukan kerja jarak jauh
GenY juga sensitif terhadap isu tentang lingkungan
hidup.
• #4: Growth
• Contoh: Sebenarnya GenY masih membutuhkan
mentor dalam lingkungan kerja mereka. Buatlah
mereka nyaman dengan pola pembimbingan dan
pelatihan yang sesuai dengan ketertarikan dan jalur
karir mereka.