Building a Business Strategy that Marketing can Amplify
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Success in business requires a clear vision and plan to execute, yet many can't articulate what their business is about, how they are unique or how it adds value to consumers lives This presentation digs into the key elements to building a business strategy and how it defines all your decisions going forward, including the marketing messages, campaigns and channels you choose. Prepared by Geoff Main from Passionberry Marketing for Byrons Accounting Clients, 24 Feb 2015.
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Building a Business Strategy that Marketing can Amplify
- 3. The crux of a Business Strategy • DREAM • UNIQUE • BIG • MAP • RESOURCES
- 9. Could be… Multiple Consulting Projects Local Area Network of Staff Developing 2-3 specific industries Not tied to a specific location BIG Our Agency develops businesses that make an impact in the market & achieves their dreams. Give Berries the opportunities to create campaigns that make a difference. Access to experts in each area of marketing non-corporates would never have access to. One-stop shop for marketing and advice – limited clients. DREAM UNIQUE Key Stages include… Key skilled staff Franchise Networks Case Studies Networking Events MAP Social Media Channels Former Colleagues + Current Clients Key Business & Personal Networks Seminar Opportunities 2 x Staff who like their projects RESOURCES Sponsorship Vehicles / Books / Merchandise Marketing Collateral Word of Mouth (Make it Easy, Drive awareness)
- 10. To make your mark on the world, find what you do best and tell everyone who cares, prove it again & again, make it better, be loved & stay focused
- 11. 3 Steps to better Strategy Engagement
- 12. 1. Keep it Simple
- 14. 3. Be Consistent
- 15. If your this far into the presentation, we’re hoping you like it! If you do, press the LIKE button so more people can see the presentation. Thanks!
- 16. MARKETING IN 1 SLIDE 1. KNOW YOUR CONSUMER / SHOPPER 2. KNOW YOUR BRAND 3. KNOW YOUR BUSINESS STRATEGY 4. FIND A COMPELLING MESSAGE 5. PRESENT IT IN A COMPELLING WAY
- 17. AMPLIFYING YOUR MESSAGE Marketing takes your core message and amplifies it. The quality of your message and the creativity in which you present it is the tune people hear.
- 18. OPTIONS TO AMPLIFYING YOUR MESSAGE
- 20. WHAT’S THE KEY STRATEGY TO ACHIEVE? SPENDING moreMore VISITSMore CUSTOMERS
- 21. EXAMPLE SPENDING moreMore VISITSMore CUSTOMERS
- 22. EXAMPLE BRANDING
- 23. EXAMPLE SPENDING moreMore VISITSMore CUSTOMERS
- 24. SUMMARY • Develop your Business Strategy • DREAM, UNIQUE, BIG, MAP, RESOURCES • Very clearly know and communicate what makes you different • 3 Steps to better Strategy Engagement • Keep it Simple, Engage everyone, Be consistent • What’s your Key Strategy? • More customers, Visits or Spend per visit • Leverage that everyday, in everyway www.passionberrymarketing.com Visit our other channels for the latest in great marketing ideas: http://www.facebook.com/PassionBerryMarketing http://twitter.com/PBerryMktg http://plus.google.com/+PassionberrymarketingAgency/about http://www.pinterest.com/passionberrymkt/ http://www.linkedin.com/company/passionberry-marketing
Editor's Notes
- Marketing focuses on achieving your business objective It takes your core message and amplifies it Just because you turn the sound up, doesn’t mean others want to hear the noise The quality of your message and the creativity in which you present it is the tune.
- Marketing focuses on achieving your business objective It takes your core message and amplifies it Just because you turn the sound up, doesn’t mean others want to hear the noise The quality of your message and the creativity in which you present it is the tune.
- Marketing focuses on achieving your business objective It takes your core message and amplifies it Just because you turn the sound up, doesn’t mean others want to hear the noise The quality of your message and the creativity in which you present it is the tune.
- Whether to do Brand Campaign, a Loyalty Campaign, Sampling, “On Sale” Campaign, Social Media, changing menus, employing different people – these are all impacted by what you’re trying to do. It defines what you do tactically. Don’t focus on all 3, but you can impact all 3. Marketing for each is very different Here’s why: