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STARTUP LAW FOR
ENTREPRENEURS:
FORMATION
Adam Dinow, Partner
Wilson Sonsini Goodrich & Rosati, PC
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AGENDA

‣ Forming and Organizing the Startup
‣ Founders Stock
‣ Equity Incentives
STARTUP LAW FOR ENTREPRENEURS: FORMATION

CHOOSING THE FORM OF BUSINESS ENTITY

LIMITED
LIABILITY
COMPANY

S CORPORATION

C CORPORATION
STARTUP LAW FOR ENTREPRENEURS: FORMATION

LIMITED LIABILITY COMPANY (LLC)
‣ Combines features of both corporations and

limited partnerships
‣ Corporate features: LLC members can
operate as managers; all owners have
limited liability (i.e., only the amount of
their investment)
‣ Limited partnership tax features: No entitylevel tax—taxes pass through to LLC members
‣ Ownership interests of “members” are defined
and established in LLC operating agreement

LLC

CORPORATIONS

LIMITED
PARTNERSHIPS
STARTUP LAW FOR ENTREPRENEURS: FORMATION

Why doesn’t an LLC work
for a VC-backed startup?
STARTUP LAW FOR ENTREPRENEURS: FORMATION

S CORPORATION
‣ S corporation has board members/

shareholders, etc.; but—
‣ Tax benefits and losses passed
through to the individual shareholders
(i.e., a single level of taxation)
‣ Early stage start-ups will sometimes
take advantage of “S Corporation”
status: losses get passed through to
the owners
STARTUP LAW FOR ENTREPRENEURS: FORMATION

Why doesn’t an S corporation
structure work for a VCbacked startup?
STARTUP LAW FOR ENTREPRENEURS: FORMATION

C CORPORATION
Shareholders

Investors

Employees

Others

Board of Directors
CEO
Optionees

VP

VP

VP

VP

Other Employees

VP
STARTUP LAW FOR ENTREPRENEURS: FORMATION

ATTRIBUTES OF A C CORPORATION
‣ Attributes of a C corporation
‣ Corporate governance
‣ No pass through of tax benefits
‣ VCs can invest in it; employees

can understand stock incentives
STARTUP LAW FOR ENTREPRENEURS: FORMATION

Where to incorporate?
STARTUP LAW FOR ENTREPRENEURS: FORMATION

START-UP DOCUMENTS –
4 BUCKETS

1

2

3

4

Incorporation
documents

Founder
documents

Employee
documents

Basic third party
agreements
STARTUP LAW FOR ENTREPRENEURS: FORMATION

INCORPORATION DOCUMENTS

Certificate of
Incorporation

By-laws

Organizational
minutes and
resolutions
STARTUP LAW FOR ENTREPRENEURS: FORMATION

FOUNDER DOCUMENTS

IP Assignment

Confidentiality

Non-compete?
STARTUP LAW FOR ENTREPRENEURS: FORMATION

FOUNDER DOCUMENTS –
FOUNDERS’ STOCK
‣ Restricted Stock Purchase

Agreement
‣ Basic Tax Principles
‣ Vesting
‣ Acceleration Terms
‣ 83(b) Elections
STARTUP LAW FOR ENTREPRENEURS: FORMATION

FOUNDER DOCUMENTS –
FOUNDERS’ STOCK
‣ The first step in capitalizing

the startup
‣ Always common stock
‣ Typically issued in exchange
for technology, past services
or nominal cash
‣ Usually issued at low value
STARTUP LAW FOR ENTREPRENEURS: FORMATION

FOUNDER DOCUMENTS –
VESTING – WHAT IS IT?
‣ Concept that recipient does not “own” all shares when issued
‣ Vesting also can, and typically does, apply to Options
‣ Mechanics depend on type of grant (Restricted Stock versus Options)
‣ What are typical vesting provisions?
‣ Founders
‣ Employees
STARTUP LAW FOR ENTREPRENEURS: FORMATION

FOUNDER DOCUMENTS –
ACCELERATION TERMS OF FOUNDERS’ STOCK
‣ Termination of employment
‣ “Cause” and “Good reason”
‣ Change of control
‣ Single trigger vs. double trigger
‣ Also can apply to options
STARTUP LAW FOR ENTREPRENEURS: FORMATION

FOUNDER DOCUMENTS –
83(B) ELECTIONS FOR FOUNDERS’ STOCK
‣ General Rule — Founders are taxed on FMV of shares as they vest
‣ Exception
‣ File 83(b)!
STARTUP LAW FOR ENTREPRENEURS: FORMATION

EMPLOYEE DOCUMENTS

Offer letter

Invention
Assignment
Agreement

Options
STARTUP LAW FOR ENTREPRENEURS: FORMATION

EMPLOYEE DOCUMENTS –
OPTIONS – WHAT IS AN OPTION?
‣ Right to buy Stock at a set price
‣ Typically granted to employees, board members, advisors and consultants
‣ Issued through an “option plan”
STARTUP LAW FOR ENTREPRENEURS: FORMATION

EMPLOYEE DOCUMENTS –
STOCK PLANS
‣ “Stock plan” or “stock option plan” (these are synonymous)
‣ A stock plan is a formal written document approved by the board of directors

and the shareholders.
‣ The stock plan establishes a “reserve” of stock.
STARTUP LAW FOR ENTREPRENEURS: FORMATION

EMPLOYEE DOCUMENTS –
OPTIONS – ISSUING OPTIONS
‣ How boards have traditionally priced common stock in connection with

option grants/stock grants
‣ Every option grant/restricted stock grant has to be approved by the board,
and the board has to establish the stock price (i.e., FMV)
STARTUP LAW FOR ENTREPRENEURS: FORMATION

EMPLOYEE DOCUMENTS –
OPTIONS – PROCESS FOR GRANTING OPTIONS
‣ Certificate of Incorporation and Bylaws
‣ Restrictions in other constituent documents (e.g. pre-emptive rights)
‣ Stock Plan
‣ Securities Laws consideration
‣ Corporate process
‣ Issuing the agreement and maintaining good records
‣ Clean-up is costly so better to get it right the first time!
STARTUP LAW FOR ENTREPRENEURS: FORMATION

EMPLOYEE DOCUMENTS –
OPTIONS – INCENTIVE STOCK OPTIONS (ISOS)
‣ An ISO is eligible for favorable tax treatment
‣ Key Concepts:
‣ No tax at grant
‣ No tax at exercise (purchase)
‣ Unless alternative minimum tax (AMT) applies
‣ Sale or other disposition triggers income
‣ Tax consequences differ depending on whether disposition is “qualifying” or

“disqualifying”
STARTUP LAW FOR ENTREPRENEURS: FORMATION

EMPLOYEE DOCUMENTS –
OPTIONS – ISOS
‣ Applicable Holding Periods
‣ 2 years from ISO grant AND
‣ 1 year from ISO exercise (purchase)
‣ Meeting both of these holding periods results in a qualifying disposition
‣ Failure to meet either of these holding periods results in a disqualifying

disposition
STARTUP LAW FOR ENTREPRENEURS: FORMATION

EMPLOYEE DOCUMENTS –
OPTIONS – ISOS — ALTERNATIVE MINIMUM TAX
‣ Exercise of ISOs may trigger AMT
‣ General Rule — “spread” at exercise is included in the calculation of AMT
‣ Paying AMT may generate tax credit against future years’ income tax

(as long as not subject to AMT)
‣ Goal to accelerate tax, not double tax
STARTUP LAW FOR ENTREPRENEURS: FORMATION

EMPLOYEE DOCUMENTS –
OPTIONS – CHARACTERISTICS OF ISOS
‣ ISOs must be granted pursuant to a written plan that:
‣ sets forth number of shares,
‣ states class of employees, and
‣ is approved by majority of S/Hs within 12 months of Board Adoption
STARTUP LAW FOR ENTREPRENEURS: FORMATION

EMPLOYEE DOCUMENTS –
OPTIONS – NONSTATUTORY STOCK OPTIONS (NSOS)
‣ An NSO is any option that does not qualify as an ISO
STARTUP LAW FOR ENTREPRENEURS: FORMATION

EMPLOYEE DOCUMENTS –
OPTIONS – SECTION 409A
‣ Discount stock options are treated as a deferral of compensation under

Section 409A
‣ Stock options covering other than “service recipient stock” provide for a
deferral of compensation
‣ Only includes common stock (i.e., does not include preferred stock)
‣ Options in subsidiary stock potentially problematic
STARTUP LAW FOR ENTREPRENEURS: FORMATION

EMPLOYEE DOCUMENTS –
OPTIONS – SECTION 409A
‣ Tax at time of vesting, not date of exercise
‣ Potential interest penalty
‣ Employers have reporting and withholding requirements
STARTUP LAW FOR ENTREPRENEURS: FORMATION

THIRD PARTY DOCUMENTS
‣ Form NDA
‣ Consulting Agreement
STARTUP LAW FOR ENTREPRENEURS: FORMATION

CAPITALIZATION: PRACTICAL TIPS
1. Get the founders’ stock arrangements right!
‣ Make sure the founders are ok with their allocation
‣ Establish vesting schedule although the VCs may reverse it later
‣ “Buy/sell” arrangements are generally not necessary
STARTUP LAW FOR ENTREPRENEURS: FORMATION

CAPITALIZATION: PRACTICAL TIPS
2. Anticipate up to 50% dilution for first/second rounds
‣ Set aside approximately 20% for future employees in the early stage
STARTUP LAW FOR ENTREPRENEURS: FORMATION

CAPITALIZATION: PRACTICAL TIPS
3. Establish an overall financing strategy
‣ Create an incentive matrix for all positions in the organization
‣ Determine when you need to raise financing and how much
‣ Establish milestones that demonstrate viability/progress
‣ Expect 4-6 months process from beginning to receipt of funds
STARTUP LAW FOR ENTREPRENEURS: FORMATION

ADAM DINOW
‣ adinow@wsgr.com

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Startup Law for Entrepreneurs: Formation: Adam Dinow/General Assembly

  • 1. STARTUP LAW FOR ENTREPRENEURS: FORMATION Adam Dinow, Partner Wilson Sonsini Goodrich & Rosati, PC
  • 2. GET THE FULL EXPERIENCE: LEARN WHAT YOU WANT, WHEN YOU WANT Unlimited access to all upcoming live streams On-demand streaming classes taught by top practitioners A growing video library, updated weekly Get access for only $25 USD/month. No risk—you can cancel at any time! START 14-DAY FREE TRIAL
  • 3. AGENDA ‣ Forming and Organizing the Startup ‣ Founders Stock ‣ Equity Incentives
  • 4. STARTUP LAW FOR ENTREPRENEURS: FORMATION CHOOSING THE FORM OF BUSINESS ENTITY LIMITED LIABILITY COMPANY S CORPORATION C CORPORATION
  • 5. STARTUP LAW FOR ENTREPRENEURS: FORMATION LIMITED LIABILITY COMPANY (LLC) ‣ Combines features of both corporations and limited partnerships ‣ Corporate features: LLC members can operate as managers; all owners have limited liability (i.e., only the amount of their investment) ‣ Limited partnership tax features: No entitylevel tax—taxes pass through to LLC members ‣ Ownership interests of “members” are defined and established in LLC operating agreement LLC CORPORATIONS LIMITED PARTNERSHIPS
  • 6. STARTUP LAW FOR ENTREPRENEURS: FORMATION Why doesn’t an LLC work for a VC-backed startup?
  • 7. STARTUP LAW FOR ENTREPRENEURS: FORMATION S CORPORATION ‣ S corporation has board members/ shareholders, etc.; but— ‣ Tax benefits and losses passed through to the individual shareholders (i.e., a single level of taxation) ‣ Early stage start-ups will sometimes take advantage of “S Corporation” status: losses get passed through to the owners
  • 8. STARTUP LAW FOR ENTREPRENEURS: FORMATION Why doesn’t an S corporation structure work for a VCbacked startup?
  • 9. STARTUP LAW FOR ENTREPRENEURS: FORMATION C CORPORATION Shareholders Investors Employees Others Board of Directors CEO Optionees VP VP VP VP Other Employees VP
  • 10. STARTUP LAW FOR ENTREPRENEURS: FORMATION ATTRIBUTES OF A C CORPORATION ‣ Attributes of a C corporation ‣ Corporate governance ‣ No pass through of tax benefits ‣ VCs can invest in it; employees can understand stock incentives
  • 11. STARTUP LAW FOR ENTREPRENEURS: FORMATION Where to incorporate?
  • 12. STARTUP LAW FOR ENTREPRENEURS: FORMATION START-UP DOCUMENTS – 4 BUCKETS 1 2 3 4 Incorporation documents Founder documents Employee documents Basic third party agreements
  • 13. STARTUP LAW FOR ENTREPRENEURS: FORMATION INCORPORATION DOCUMENTS Certificate of Incorporation By-laws Organizational minutes and resolutions
  • 14. STARTUP LAW FOR ENTREPRENEURS: FORMATION FOUNDER DOCUMENTS IP Assignment Confidentiality Non-compete?
  • 15. STARTUP LAW FOR ENTREPRENEURS: FORMATION FOUNDER DOCUMENTS – FOUNDERS’ STOCK ‣ Restricted Stock Purchase Agreement ‣ Basic Tax Principles ‣ Vesting ‣ Acceleration Terms ‣ 83(b) Elections
  • 16. STARTUP LAW FOR ENTREPRENEURS: FORMATION FOUNDER DOCUMENTS – FOUNDERS’ STOCK ‣ The first step in capitalizing the startup ‣ Always common stock ‣ Typically issued in exchange for technology, past services or nominal cash ‣ Usually issued at low value
  • 17. STARTUP LAW FOR ENTREPRENEURS: FORMATION FOUNDER DOCUMENTS – VESTING – WHAT IS IT? ‣ Concept that recipient does not “own” all shares when issued ‣ Vesting also can, and typically does, apply to Options ‣ Mechanics depend on type of grant (Restricted Stock versus Options) ‣ What are typical vesting provisions? ‣ Founders ‣ Employees
  • 18. STARTUP LAW FOR ENTREPRENEURS: FORMATION FOUNDER DOCUMENTS – ACCELERATION TERMS OF FOUNDERS’ STOCK ‣ Termination of employment ‣ “Cause” and “Good reason” ‣ Change of control ‣ Single trigger vs. double trigger ‣ Also can apply to options
  • 19. STARTUP LAW FOR ENTREPRENEURS: FORMATION FOUNDER DOCUMENTS – 83(B) ELECTIONS FOR FOUNDERS’ STOCK ‣ General Rule — Founders are taxed on FMV of shares as they vest ‣ Exception ‣ File 83(b)!
  • 20. STARTUP LAW FOR ENTREPRENEURS: FORMATION EMPLOYEE DOCUMENTS Offer letter Invention Assignment Agreement Options
  • 21. STARTUP LAW FOR ENTREPRENEURS: FORMATION EMPLOYEE DOCUMENTS – OPTIONS – WHAT IS AN OPTION? ‣ Right to buy Stock at a set price ‣ Typically granted to employees, board members, advisors and consultants ‣ Issued through an “option plan”
  • 22. STARTUP LAW FOR ENTREPRENEURS: FORMATION EMPLOYEE DOCUMENTS – STOCK PLANS ‣ “Stock plan” or “stock option plan” (these are synonymous) ‣ A stock plan is a formal written document approved by the board of directors and the shareholders. ‣ The stock plan establishes a “reserve” of stock.
  • 23. STARTUP LAW FOR ENTREPRENEURS: FORMATION EMPLOYEE DOCUMENTS – OPTIONS – ISSUING OPTIONS ‣ How boards have traditionally priced common stock in connection with option grants/stock grants ‣ Every option grant/restricted stock grant has to be approved by the board, and the board has to establish the stock price (i.e., FMV)
  • 24. STARTUP LAW FOR ENTREPRENEURS: FORMATION EMPLOYEE DOCUMENTS – OPTIONS – PROCESS FOR GRANTING OPTIONS ‣ Certificate of Incorporation and Bylaws ‣ Restrictions in other constituent documents (e.g. pre-emptive rights) ‣ Stock Plan ‣ Securities Laws consideration ‣ Corporate process ‣ Issuing the agreement and maintaining good records ‣ Clean-up is costly so better to get it right the first time!
  • 25. STARTUP LAW FOR ENTREPRENEURS: FORMATION EMPLOYEE DOCUMENTS – OPTIONS – INCENTIVE STOCK OPTIONS (ISOS) ‣ An ISO is eligible for favorable tax treatment ‣ Key Concepts: ‣ No tax at grant ‣ No tax at exercise (purchase) ‣ Unless alternative minimum tax (AMT) applies ‣ Sale or other disposition triggers income ‣ Tax consequences differ depending on whether disposition is “qualifying” or “disqualifying”
  • 26. STARTUP LAW FOR ENTREPRENEURS: FORMATION EMPLOYEE DOCUMENTS – OPTIONS – ISOS ‣ Applicable Holding Periods ‣ 2 years from ISO grant AND ‣ 1 year from ISO exercise (purchase) ‣ Meeting both of these holding periods results in a qualifying disposition ‣ Failure to meet either of these holding periods results in a disqualifying disposition
  • 27. STARTUP LAW FOR ENTREPRENEURS: FORMATION EMPLOYEE DOCUMENTS – OPTIONS – ISOS — ALTERNATIVE MINIMUM TAX ‣ Exercise of ISOs may trigger AMT ‣ General Rule — “spread” at exercise is included in the calculation of AMT ‣ Paying AMT may generate tax credit against future years’ income tax (as long as not subject to AMT) ‣ Goal to accelerate tax, not double tax
  • 28. STARTUP LAW FOR ENTREPRENEURS: FORMATION EMPLOYEE DOCUMENTS – OPTIONS – CHARACTERISTICS OF ISOS ‣ ISOs must be granted pursuant to a written plan that: ‣ sets forth number of shares, ‣ states class of employees, and ‣ is approved by majority of S/Hs within 12 months of Board Adoption
  • 29. STARTUP LAW FOR ENTREPRENEURS: FORMATION EMPLOYEE DOCUMENTS – OPTIONS – NONSTATUTORY STOCK OPTIONS (NSOS) ‣ An NSO is any option that does not qualify as an ISO
  • 30. STARTUP LAW FOR ENTREPRENEURS: FORMATION EMPLOYEE DOCUMENTS – OPTIONS – SECTION 409A ‣ Discount stock options are treated as a deferral of compensation under Section 409A ‣ Stock options covering other than “service recipient stock” provide for a deferral of compensation ‣ Only includes common stock (i.e., does not include preferred stock) ‣ Options in subsidiary stock potentially problematic
  • 31. STARTUP LAW FOR ENTREPRENEURS: FORMATION EMPLOYEE DOCUMENTS – OPTIONS – SECTION 409A ‣ Tax at time of vesting, not date of exercise ‣ Potential interest penalty ‣ Employers have reporting and withholding requirements
  • 32. STARTUP LAW FOR ENTREPRENEURS: FORMATION THIRD PARTY DOCUMENTS ‣ Form NDA ‣ Consulting Agreement
  • 33. STARTUP LAW FOR ENTREPRENEURS: FORMATION CAPITALIZATION: PRACTICAL TIPS 1. Get the founders’ stock arrangements right! ‣ Make sure the founders are ok with their allocation ‣ Establish vesting schedule although the VCs may reverse it later ‣ “Buy/sell” arrangements are generally not necessary
  • 34. STARTUP LAW FOR ENTREPRENEURS: FORMATION CAPITALIZATION: PRACTICAL TIPS 2. Anticipate up to 50% dilution for first/second rounds ‣ Set aside approximately 20% for future employees in the early stage
  • 35. STARTUP LAW FOR ENTREPRENEURS: FORMATION CAPITALIZATION: PRACTICAL TIPS 3. Establish an overall financing strategy ‣ Create an incentive matrix for all positions in the organization ‣ Determine when you need to raise financing and how much ‣ Establish milestones that demonstrate viability/progress ‣ Expect 4-6 months process from beginning to receipt of funds
  • 36. STARTUP LAW FOR ENTREPRENEURS: FORMATION ADAM DINOW ‣ adinow@wsgr.com