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Lecture – Management Consulting: An Introduction Jürgen Zech 2001 April
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ACCENTURE: MISSION AND VISION Our  Mission :  Helping our clients create their future. Our  Vision :  To become one of the world's leading companies, bringing innovations to improve the way the world works and lives.
ACCENTURE: CORE VALUES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ACCENTURE: IMPORTANT MILESTONES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ACCENTURE GLOBALLY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ACCENTURE: DEVELOPMENT OF REVENUES (U.S. Billions) 1993 $2,876 1994 $3,452 1995 $4,224 1996 $5,302 1997 $6,647 1998 $8,3
ACCENTURE: GLOBAL PERSONNEL GROWTH 1997 53,426 1996 44,801 1995 38,027 1994 32,711 1998 65,134
Americas EMEAI Asia/ Pacific Hamburg Frankfurt München Düsseldorf Berlin Wien Zürich ASG –  Austria, Switzerland,  Germany ACCENTURE IN ASG ,[object Object],[object Object],[object Object]
Global Competitive Overview Strategy Digital Equipment McKinsey Andersen Consulting Organization Processes Information Technology Business Process Management (Outsourcing) Cap Gemini Sogeti UNISYS IBM Computer Sciences EDS Boston Consulting Booz Allen
ACCENTURE: MARKET UNITS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ACCENTURE: SAMPLE CLIENT LIST
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NATURE, TRENDS, CAREERS Nature and purpose of consulting Recent trends and current challenges Staff and career paths in consulting
NATURE AND PURPOSE OF CONSULTING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DEFINITION OF CONSULTING ,[object Object],[object Object],[object Object],[object Object]
CONSULTING HISTORY (1/2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONSULTING HISTORY (2/2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EVOLUTION OF CONSULTING FOCUS 1980 1985 1990 1995 2000 2005 Quality Management Lean Management Re-engineering ERP projects Web Technology E-Commerce CRM M-Commerce  Strategy
TYPES OF CONSULTING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
STRATEGY VS. IT- CONSULTING Worldwide Professional Services Market $billions Source:  Dataquest $250 $475 $45 $85 $25 $5 $0 $100 $200 $300 $400 $500 $600 1990 1999 2003 18% annual   growth Pure Strategy IT-related Service
GERMAN CONSULTING MARKET OVERVIEW German Consulting market overview 1998: 62.500 Management-,  Personnel - and IT-Consultants (BDU e.V.) 1 3.200 Consulting Companies Total revenues: 18,8 bn. DM (BDU e.V.) 1999: 64.500 Management-,  Personnel - and IT- Consultants (BDU e.V.) 14.300 Consulting Companies Total revenues: 21,3 bn. DM (BDU e.V.)
TOP 20 CONSULTING COMPANIES WORLDWIDE
TOP 30 CONSULTING COMPANIES IN GERMANY Source:  Lünendonk Consultancy + Research GbR, Hamburg
WHERE DO YOU WANT TO GO TODAY? A scene from Lewis Carroll's "Alice's Adventures In Wonderland", when Alice asks the Cheshire cat for directions, speaks volumes about planning where an organization wants to be in the future. "Would you tell me, please, which way I ought to go from here?" asks Alice.  "That depends a good deal on where you want to get to," said the Cat. "I don't much care where." said Alice. "Then, it doesn't matter which way you go." said the Cat.
REASONS TO HIRE EXTERNAL CONSULTANTS (1/2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
REASONS TO HIRE EXTERNAL CONSULTANTS (2/2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BENEFITS OF USING CONSULTANTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WORK AND LIFESTYLE CHARACTERISTICS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TOP 10 WAYS TO KNOW YOU ARE DATING AN CONSULTANT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NATURE, TRENDS, CAREERS Nature and purpose of consulting Recent trends and current challenges Staff and career paths in consulting
RECENT TRENDS AND CURRENT CHALLENGES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CHANGING CUSTOMER EXPECTATIONS  – SOME STATEMENTS "CTOs and other e-business strategists do not want to hear me tell them I can help Web-enable their business. That is not enough. They want to know how I can help them transform their business."  -- Chuck Burns, global senior vice president, services, KPMG "CTOs have more choices than ever before when it comes to selecting a consultant. We go into bids now where we may compete against one of the giant, Big Five firms ... and even, in some cases, an advertising or marketing agency."  -- Scott Lochridge, principal, strategy solutions group, DiaLogos "The days of black magic are over, Consultants can no longer get away with just writing a white paper for the client and saying, 'OK, now you do what I say.' ” -- Jose Campos, president of Rapidinnovation
CHANGING CUSTOMER EXPECTATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INCREASING MARKET POWER OF THE TOP 20 CONSULTING COMPANIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SPLIT TAX/AUDITING – REASONS AND CONSEQUENCES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SPLIT TAX/AUDITING - CONSULTING  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
STRATEGIC ALLIANCES OF ACCENTURE
ALLIANCES AND PARTNERSHIPS: SOME EXAMPLES ,[object Object],[object Object],[object Object],[object Object]
NEW COMPETITORS ENTER THE CONSULTANT MARKET ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EXPANSION OF WELL KNOWN CONSULTING COMPANIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IT CONSULTING AT THE ESTABLISHED CONSULTING COMPANIES ,[object Object],[object Object],[object Object],[object Object],[object Object]
GET AND RETAIN THE RIGHT PEOPLE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
"WINNING THE WAR FOR TALENT" Key factors of success ,[object Object],[object Object],[object Object],[object Object],[object Object],1. DaimlerChrysler 2. Lufthansa 3. McKinsey  4. BMW 5. KPMG 6. Boston Consulting 7. Deutsche Bank 8. Siemens 9. SAP 10. Accenture Attractive employees ,[object Object]
HOW TO FACE THE CURRENT CHALLENGES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NATURE, TRENDS, CAREERS Nature and purpose of consulting Recent trends and current challenges Staff and career paths in consulting
STAFF AND CAREER PATHS Accenture McKinsey Partner Associate Partner Manager Consultant Analyst Director Principle Associate Principle Project Manager Consultant
ROLES AND RESPONSIBILITIES: EXAMPLES ,[object Object],[object Object],[object Object],[object Object],[object Object],Consultant Analyst ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ROLES AND RESPONSIBILITIES (CTD.) Partner Manager ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONSULTING: ALWAYS STAY REALISTICALLY  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PERSONS TO SUPPORT YOUR PERSONAL CAREER ,[object Object],[object Object],[object Object],[object Object],[object Object]
SOME ATTRIBUTES FOR GOOD CONSULTANTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BENEFITS AND CHALLENGES OF CONSULTING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PROJECT WORK PLAN:  ONE EXAMPLE FOR A THREE-MONTH PROJECT  EXAMPLE ALTE FOLIE VERWENDEN
YOU KNOW THAT YOU HAVE BEEN TOO LONG A CONSULTANT WHEN  …  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Accenture:管理咨询经典

  • 1. Lecture – Management Consulting: An Introduction Jürgen Zech 2001 April
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  • 4. ACCENTURE: MISSION AND VISION Our Mission : Helping our clients create their future. Our Vision : To become one of the world's leading companies, bringing innovations to improve the way the world works and lives.
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  • 8. ACCENTURE: DEVELOPMENT OF REVENUES (U.S. Billions) 1993 $2,876 1994 $3,452 1995 $4,224 1996 $5,302 1997 $6,647 1998 $8,3
  • 9. ACCENTURE: GLOBAL PERSONNEL GROWTH 1997 53,426 1996 44,801 1995 38,027 1994 32,711 1998 65,134
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  • 11. Global Competitive Overview Strategy Digital Equipment McKinsey Andersen Consulting Organization Processes Information Technology Business Process Management (Outsourcing) Cap Gemini Sogeti UNISYS IBM Computer Sciences EDS Boston Consulting Booz Allen
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  • 15. NATURE, TRENDS, CAREERS Nature and purpose of consulting Recent trends and current challenges Staff and career paths in consulting
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  • 20. EVOLUTION OF CONSULTING FOCUS 1980 1985 1990 1995 2000 2005 Quality Management Lean Management Re-engineering ERP projects Web Technology E-Commerce CRM M-Commerce Strategy
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  • 22. STRATEGY VS. IT- CONSULTING Worldwide Professional Services Market $billions Source: Dataquest $250 $475 $45 $85 $25 $5 $0 $100 $200 $300 $400 $500 $600 1990 1999 2003 18% annual growth Pure Strategy IT-related Service
  • 23. GERMAN CONSULTING MARKET OVERVIEW German Consulting market overview 1998: 62.500 Management-, Personnel - and IT-Consultants (BDU e.V.) 1 3.200 Consulting Companies Total revenues: 18,8 bn. DM (BDU e.V.) 1999: 64.500 Management-, Personnel - and IT- Consultants (BDU e.V.) 14.300 Consulting Companies Total revenues: 21,3 bn. DM (BDU e.V.)
  • 24. TOP 20 CONSULTING COMPANIES WORLDWIDE
  • 25. TOP 30 CONSULTING COMPANIES IN GERMANY Source: Lünendonk Consultancy + Research GbR, Hamburg
  • 26. WHERE DO YOU WANT TO GO TODAY? A scene from Lewis Carroll's "Alice's Adventures In Wonderland", when Alice asks the Cheshire cat for directions, speaks volumes about planning where an organization wants to be in the future. "Would you tell me, please, which way I ought to go from here?" asks Alice. "That depends a good deal on where you want to get to," said the Cat. "I don't much care where." said Alice. "Then, it doesn't matter which way you go." said the Cat.
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  • 32. NATURE, TRENDS, CAREERS Nature and purpose of consulting Recent trends and current challenges Staff and career paths in consulting
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  • 34. CHANGING CUSTOMER EXPECTATIONS – SOME STATEMENTS "CTOs and other e-business strategists do not want to hear me tell them I can help Web-enable their business. That is not enough. They want to know how I can help them transform their business." -- Chuck Burns, global senior vice president, services, KPMG "CTOs have more choices than ever before when it comes to selecting a consultant. We go into bids now where we may compete against one of the giant, Big Five firms ... and even, in some cases, an advertising or marketing agency." -- Scott Lochridge, principal, strategy solutions group, DiaLogos "The days of black magic are over, Consultants can no longer get away with just writing a white paper for the client and saying, 'OK, now you do what I say.' ” -- Jose Campos, president of Rapidinnovation
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  • 47. NATURE, TRENDS, CAREERS Nature and purpose of consulting Recent trends and current challenges Staff and career paths in consulting
  • 48. STAFF AND CAREER PATHS Accenture McKinsey Partner Associate Partner Manager Consultant Analyst Director Principle Associate Principle Project Manager Consultant
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  • 55. PROJECT WORK PLAN: ONE EXAMPLE FOR A THREE-MONTH PROJECT EXAMPLE ALTE FOLIE VERWENDEN
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