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Finding & Hiring The
     Best Social Media
   Consultant for YOU
          Leslie Poston, Magnitude Media
Greater Manchester Chamber of Commerce Breakfast
                  August 19, 2009


                 ©Leslie Poston, All Rights Reserved
           Not Intended For Reproduction, Sharing Or Sale
• Social Media Manager
       (compliance, regulatory issues, manage a team,
    oversee ongoing operations, budget management,
    coexist with PR and HR, liaise between
    departments, track new platforms, outpost upkeep,
    more)

    • Self Directed Social Networking
       (budget issues or other reasons preclude hiring
    on staff dedicated manager of a team, dedicating
    team resources only to social media or hiring an
    outside consultant)

When, and HOW, do you hire an outside consultant?
                     ©Leslie Poston, All Rights Reserved
               Not Intended For Reproduction, Sharing Or Sale
WHY

      ©Leslie Poston, All Rights Reserved
Not Intended For Reproduction, Sharing Or Sale
• Overwhelmed by data input
• Uncertain of next step
• Starting and leading a large campaign
• Training of staff or future manager
• Innovation from outside company needed
• Evaluation of need for on staff manager
• Fixing a bad social media campaign
• Learning curve vs time available
• Filtering and distilling the tools
• Outsourcing due to budget cuts
• Ensuring most return on investment
• Need help creating content
• Piggybacking on existing networks
               ©Leslie Poston, All Rights Reserved
         Not Intended For Reproduction, Sharing Or Sale
WHEN
      ©Leslie Poston, All Rights Reserved        Glass art by Tim Wilson
Not Intended For Reproduction, Sharing Or Sale   Available at http://www.timwilsonglassart.com/servlet/the-34/%22Dali%27s-Clocks%22/Detail
•   Strategy Implementation

•   Tracking, Measuring, Quantifying

•   Stalled Campaign Improvement

•   Time Constraints

•   Beginning A Large Campaign

•   Sorting Wheat From Chaff

•   You make more money if you pay someone else




                    ©Leslie Poston, All Rights Reserved
              Not Intended For Reproduction, Sharing Or Sale
HOW

       ©Leslie Poston, All Rights Reserved
 Not Intended For Reproduction, Sharing Or Sale
Not Intended For Reproduction, Sharing Or Sale
      ©Leslie Poston, All Rights Reserved




                                                   Finding the smart, socially adept worker bee in an internet full of
                                                 inexperienced strutting roosters and shallow peacocks can be tough.
Are they awesome, or a
      carpetbagger?
•   Twitterholic.com, Twitter.Grader.com, Twinfluence.com, Google,
    FaceBook, etc.

•   Time in Social Media / Social Media Footprint

•   Educates Others

•   Output Quality vs Quantity

•   Citations, Referrals, Endorsements

•   Authenticity

•   Offline Connections + Online Connections

•   Refuses to Ghostwrite or “Be” You

•   Finds the BEST Tools for YOU, Not Just Shiny Objects
                                                ©Leslie Poston, All Rights Reserved
                                          Not Intended For Reproduction, Sharing Or Sale
what fly by night consultants to avoid
•   No blog or web site, or too new

•   No CRM tool

•   Unwillingness to train you (or pushes you to “keep them on retainer”)

•   Spammers and link baiters

•   Ignores old method integration and off line integration

•   Says you “can’t” measure ROI

•   No presence (example, my Google results = 8 pages or more)

•   They have “expert”, “maven”, “guru”, “queen” in their bios. On purpose. Ick.

•   On Twitter after Jan 2008

    (eg not an early adopter - best SMCs are early adopters so YOU don’t
    HAVE to be)
                          ©Leslie Poston, All Rights Reserved
                    Not Intended For Reproduction, Sharing Or Sale
WHERE
      ©Leslie Poston, All Rights Reserved
Not Intended For Reproduction, Sharing Or Sale
Word of Mouth

      Directory (Twellow, etc)

       Google Search + WOM

     In Person Meeting + WOM

      Wherever You Find Them,
Give Them The Carpetbagger Test

            ©Leslie Poston, All Rights Reserved
      Not Intended For Reproduction, Sharing Or Sale
Leslie Poston, Magnitude Media
                         @leslie or @magnitudemedia on Twitter
                       800•501•4049 phone | 928•438•5038 fax
                               leslie@magnitudemedia.net
                                          Co-Author: Twitter for Dummies (Wiley, 2009+)
                                           Contributor: Social Media ProBook (Eloqua)
                                       Author: Grande Guide to Social Advertising (Eloqua)
                                      Author: Social Media Metrics for Dummies (Wiley, 2012)

                     If you enjoyed my presentation, won’t you recommend me on LinkedIn?
                                        http://linkedin.com/in/leslieposton

                                   Connect with Magnitude Media’s pages also:
                               http://www.linkedin.com/company/magnitude-media
                                       http://facebook.com/magnitudemedia
                                             http://magnitudemedia.net




©Leslie Poston, All Rights Reserved

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why hire a consultant for social media

  • 1. Finding & Hiring The Best Social Media Consultant for YOU Leslie Poston, Magnitude Media Greater Manchester Chamber of Commerce Breakfast August 19, 2009 ©Leslie Poston, All Rights Reserved Not Intended For Reproduction, Sharing Or Sale
  • 2. • Social Media Manager (compliance, regulatory issues, manage a team, oversee ongoing operations, budget management, coexist with PR and HR, liaise between departments, track new platforms, outpost upkeep, more) • Self Directed Social Networking (budget issues or other reasons preclude hiring on staff dedicated manager of a team, dedicating team resources only to social media or hiring an outside consultant) When, and HOW, do you hire an outside consultant? ©Leslie Poston, All Rights Reserved Not Intended For Reproduction, Sharing Or Sale
  • 3. WHY ©Leslie Poston, All Rights Reserved Not Intended For Reproduction, Sharing Or Sale
  • 4. • Overwhelmed by data input • Uncertain of next step • Starting and leading a large campaign • Training of staff or future manager • Innovation from outside company needed • Evaluation of need for on staff manager • Fixing a bad social media campaign • Learning curve vs time available • Filtering and distilling the tools • Outsourcing due to budget cuts • Ensuring most return on investment • Need help creating content • Piggybacking on existing networks ©Leslie Poston, All Rights Reserved Not Intended For Reproduction, Sharing Or Sale
  • 5. WHEN ©Leslie Poston, All Rights Reserved Glass art by Tim Wilson Not Intended For Reproduction, Sharing Or Sale Available at http://www.timwilsonglassart.com/servlet/the-34/%22Dali%27s-Clocks%22/Detail
  • 6. Strategy Implementation • Tracking, Measuring, Quantifying • Stalled Campaign Improvement • Time Constraints • Beginning A Large Campaign • Sorting Wheat From Chaff • You make more money if you pay someone else ©Leslie Poston, All Rights Reserved Not Intended For Reproduction, Sharing Or Sale
  • 7. HOW ©Leslie Poston, All Rights Reserved Not Intended For Reproduction, Sharing Or Sale
  • 8. Not Intended For Reproduction, Sharing Or Sale ©Leslie Poston, All Rights Reserved Finding the smart, socially adept worker bee in an internet full of inexperienced strutting roosters and shallow peacocks can be tough.
  • 9. Are they awesome, or a carpetbagger? • Twitterholic.com, Twitter.Grader.com, Twinfluence.com, Google, FaceBook, etc. • Time in Social Media / Social Media Footprint • Educates Others • Output Quality vs Quantity • Citations, Referrals, Endorsements • Authenticity • Offline Connections + Online Connections • Refuses to Ghostwrite or “Be” You • Finds the BEST Tools for YOU, Not Just Shiny Objects ©Leslie Poston, All Rights Reserved Not Intended For Reproduction, Sharing Or Sale
  • 10. what fly by night consultants to avoid • No blog or web site, or too new • No CRM tool • Unwillingness to train you (or pushes you to “keep them on retainer”) • Spammers and link baiters • Ignores old method integration and off line integration • Says you “can’t” measure ROI • No presence (example, my Google results = 8 pages or more) • They have “expert”, “maven”, “guru”, “queen” in their bios. On purpose. Ick. • On Twitter after Jan 2008 (eg not an early adopter - best SMCs are early adopters so YOU don’t HAVE to be) ©Leslie Poston, All Rights Reserved Not Intended For Reproduction, Sharing Or Sale
  • 11. WHERE ©Leslie Poston, All Rights Reserved Not Intended For Reproduction, Sharing Or Sale
  • 12. Word of Mouth Directory (Twellow, etc) Google Search + WOM In Person Meeting + WOM Wherever You Find Them, Give Them The Carpetbagger Test ©Leslie Poston, All Rights Reserved Not Intended For Reproduction, Sharing Or Sale
  • 13. Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 800•501•4049 phone | 928•438•5038 fax leslie@magnitudemedia.net Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) Author: Social Media Metrics for Dummies (Wiley, 2012) If you enjoyed my presentation, won’t you recommend me on LinkedIn? http://linkedin.com/in/leslieposton Connect with Magnitude Media’s pages also: http://www.linkedin.com/company/magnitude-media http://facebook.com/magnitudemedia http://magnitudemedia.net ©Leslie Poston, All Rights Reserved

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