Slides from my MIDEM presentation on leveraging Twitter for music Note: In 2010 we changed our company name from Uptown Uncorked to Magnitude Media to better reflect the wide variety of clients we serve.

1. Twitter for Music
MidemNet 2010, Leslie Poston

2. Twitter for Music
MidemNet 2010, Leslie Poston

3. Twitter for Music
MidemNet 2010, Leslie Poston

4. Twitter for Music
MidemNet 2010, Leslie Poston

5. Overview

6. Overview
Effective Profiles and Landing Pages

7. Overview
Effective Profiles and Landing Pages
Gathering and Engaging Audience

8. Overview
Effective Profiles and Landing Pages
Gathering and Engaging Audience
Collaboration

9. Overview
Effective Profiles and Landing Pages
Gathering and Engaging Audience
Collaboration
Feedback

10. Overview
Effective Profiles and Landing Pages
Gathering and Engaging Audience
Collaboration
Feedback
Launch

11. Overview
Effective Profiles and Landing Pages
Gathering and Engaging Audience
Collaboration
Feedback
Launch
Money

12. Overview
Effective Profiles and Landing Pages
Gathering and Engaging Audience
Collaboration
Feedback
Launch
Money
Booking

13. Overview
Effective Profiles and Landing Pages
Gathering and Engaging Audience
Collaboration
Feedback
Launch
Money
Booking
Distribution

14. Overview
Effective Profiles and Landing Pages
Gathering and Engaging Audience
Collaboration
Feedback
Launch
Money
Booking
Distribution
Promotion

15. Overview
Effective Profiles and Landing Pages
Gathering and Engaging Audience
Collaboration
Feedback
Launch
Money
Booking
Distribution
Promotion
Taking Twitter To The Next Level

16. First Impressions: Profiles

17. First Impressions: Profiles
20 Seconds To Relay Information

18. First Impressions: Profiles
20 Seconds To Relay Information
Viewer May Never Return To Twitter.com (Twitter Apps)

19. First Impressions: Profiles
20 Seconds To Relay Information
Viewer May Never Return To Twitter.com (Twitter Apps)
The Importance of Linking Out

20. First Impressions: Profiles
20 Seconds To Relay Information
Viewer May Never Return To Twitter.com (Twitter Apps)
The Importance of Linking Out
Keywords: Twitter Search Data

21. First Impressions: Profiles
20 Seconds To Relay Information
Viewer May Never Return To Twitter.com (Twitter Apps)
The Importance of Linking Out
Keywords: Twitter Search Data
Put a Human Face on Music

22. Profile In The Hot Seat
311: Terrible Bio
All Caps
No Engagement, Only Pitch
Takes Fans for Granted
Not Enough Follow-Back
Not Enough Information

23. Profile In The Hot Seat
311: Terrible Bio
All Caps
No Engagement, Only Pitch
Takes Fans for Granted
Not Enough Follow-Back
Not Enough Information

24. One Brit’s Beautiful Bio
Imogen Heap: Great Bio
Amusing, Engaging,
Accessible Sounding
Changes Periodically, Fresh
Acknowledges Fans
Informs: Album Release
Concise and Clear

25. What Do Landing Pages Have To Do
With Twitter?

26. What Do Landing Pages Have To Do
With Twitter?
EVERYTHING

27. What Do Landing Pages Have To Do
With Twitter?
EVERYTHING
They direct your traffic for maximum return on effort

28. What Do Landing Pages Have To Do
With Twitter?
EVERYTHING
They direct your traffic for maximum return on effort
They tell your audience who you are

29. What Do Landing Pages Have To Do
With Twitter?
EVERYTHING
They direct your traffic for maximum return on effort
They tell your audience who you are
They introduce people to your music

30. Easy Landing Page Mistakes

31. Easy Landing Page Mistakes

32. Small Social Zero Information
Call To Action For New Listeners Flash Photos
Massive Rectangle Auto Playing Music
Does Not Resize To Fit Monitor (Or Slides) (Some Of Your Fans Surf From Work - It’s Rude)

33. Hammering The Landing
Page Home

34. Hammering The Landing
Page Home

35. Easy, Visible Search
Multiple
Calls
To
Action
Teach
&
Promote
Others
Highlights Up & Coming Artists & Fans

36. Gathering & Engaging
Audience

37. Gathering & Engaging
Audience

39. Research

40. Research
Analytics

41. Research
Analytics
Sales Data (Live Shows & Music)

42. Research
Analytics
Sales Data (Live Shows & Music)
Merchandise Data

43. Research
Analytics
Sales Data (Live Shows & Music)
Merchandise Data
Social Strategy (Platform + Engagement)

44. Research
Analytics
Sales Data (Live Shows & Music)
Merchandise Data
Social Strategy (Platform + Engagement)
Goals

46. Conversation
Personal Engagement
Takes It To DM
Gives Passes, Songs
Meets In Real Life

47. Collaboration
image source: http://chuckk.sacreddigital.com/Guitar_Twirl_by_tanya_n.jpg

48. Collaboration
image source: http://chuckk.sacreddigital.com/Guitar_Twirl_by_tanya_n.jpg

50. Fans

51. Fans
Fellow Artists

52. Fans
Fellow Artists
Graphic Designers

53. Fans
Fellow Artists
Graphic Designers
Production Houses

54. Fans
Fellow Artists
Graphic Designers
Production Houses
DJs

55. Fans
Fellow Artists
Graphic Designers
Production Houses
DJs
Clubs / Events

58. Feedback

59. Feedback

61. Fan Feedback

62. Fan Feedback
Critic Feedback

63. Fan Feedback
Critic Feedback
Sales Impressions

64. Launch

65. Launch

68. Money

69. Money

71. Live Shows On Ustream,
Broadcast to Twitter

72. Live Shows On Ustream,
+
Broadcast to Twitter

73. Live Shows On Ustream, Twitter Promoted Site
+
Broadcast to Twitter

74. Live Shows On Ustream, Twitter Promoted Site
+
Broadcast to Twitter Subscriptions & Events

75. Booking

76. Booking

78. Locate Venues On Twitter

79. Locate Venues On Twitter
Direct Contact With Venue Management

80. Locate Venues On Twitter
Direct Contact With Venue Management
Fans on Twitter Vote You In

81. Locate Venues On Twitter
Direct Contact With Venue Management
Fans on Twitter Vote You In
Pre-Promote Gig

82. Locate Venues On Twitter
Direct Contact With Venue Management
Fans on Twitter Vote You In
Pre-Promote Gig
Live Tweet At Set Break / Fan Live Tweet

83. Locate Venues On Twitter
Direct Contact With Venue Management
Fans on Twitter Vote You In
Pre-Promote Gig
Live Tweet At Set Break / Fan Live Tweet
With Event Sites To Generate Demand in Area

84. Distribution
image source: http://www.buzzsonic.com/wp-admin/images/digital-music-revenues2008-.gif

85. Distribution
image source: http://www.buzzsonic.com/wp-admin/images/digital-music-revenues2008-.gif

86. Blip.fm
Song.ly
re ct
Di
Lala
Dropbox, Dropio, P2P
re ct Affiliate/Buying Source Links
i
Ind
Tra.kz
Twt.fm
More

87. Check To Make Sure
They Promote Their
Artists!
Find Labels, Distributors
& Alternative
Distribution Channels

88. Check To Make Sure
They Promote Their
Artists!
Find Labels, Distributors
& Alternative
Distribution Channels

89. Check To Make Sure
They Promote Their
Artists!
Find Labels, Distributors
& Alternative
Distribution Channels

90. Promotion
image source: http://mckiel.ca/techtalks/

91. Promotion
image source: http://mckiel.ca/techtalks/

92. Drive Your Promotion
Fan Based
Label Based
Gig Based
Stream Based
Listener Based

93. Drive Your Promotion
Fan Based
Label Based
Gig Based
Stream Based
Listener Based

94. Drive Your Promotion
Fan Based
Label Based
Gig Based
Stream Based
Listener Based

95. Drive Your Promotion
Fan Based
Label Based
Gig Based
Stream Based
Listener Based

96. Drive Your Promotion
Fan Based
Label Based
Gig Based
Stream Based
Listener Based

97. Next Level Twitter

98. Next Level Twitter

100. Integration

101. Integration
Cross Pollination

102. Integration
Cross Pollination
Living Calls To Action

103. Integration
Cross Pollination
Living Calls To Action
User Driven Audience Growth

104. Integration
Cross Pollination
Living Calls To Action
User Driven Audience Growth
Multi-Linking

105. Integration
Cross Pollination
Living Calls To Action
User Driven Audience Growth
Multi-Linking
Universal Reach

106. Integration
Cross Pollination
Living Calls To Action
User Driven Audience Growth
Multi-Linking
Universal Reach
Social Leverage

108. CONNECTIONS

109. CONNECTIONS
RELATIONSHIPS

110. CONNECTIONS
RELATIONSHIPS
RAVING FANS

111. CONNECTIONS
RELATIONSHIPS
RAVING FANS
MORE EARS

112. CONNECTIONS
RELATIONSHIPS
RAVING FANS
MORE EARS
SHOWS

113. CONNECTIONS
RELATIONSHIPS
RAVING FANS
MORE EARS
SHOWS
INCOME

114. CONNECTIONS
MERCH
RELATIONSHIPS
RAVING FANS
MORE EARS
SHOWS
INCOME

115. Q&A

116. Leslie Poston, Magnitude Media
@leslie or @magnitudemedia on Twitter
800•501•4049 phone | 928•438•5038 fax
leslie@magnitudemedia.net
Co-Author: Twitter for Dummies (Wiley, 2009+)
Contributor: Social Media ProBook (Eloqua)
Author: Grande Guide to Social Advertising (Eloqua)
Author: Social Media Metrics for Dummies (Wiley, 2012)
If you enjoyed my presentation, won’t you recommend me on LinkedIn?
http://linkedin.com/in/leslieposton
Connect with Magnitude Media’s pages also:
http://www.linkedin.com/company/magnitude-media
http://facebook.com/magnitudemedia
http://magnitudemedia.net
©Leslie Poston, All Rights Reserved