Yesterday I was pleased to speak to Keene State college faulty and educators. I taught two classes, one at the 101 level for the new folks to social media and a more hands on and interactive one at the 201 level for the more advanced user (this one). Their #kcelt department is doing some good things bringing a more social curricula to the entire school. Note: In 2010 we changed our company name from Uptown Uncorked to Magnitude Media to better reflect the wide variety of clients we serve.

1. Social Media 201
for Educators
May 2010, Keene State College
Presented By Leslie Poston
#SM201KSC

2. Overview
✓ Privacy and Legal Issues
✓ Real World Social Media
✓ Social Media In Class & Curriculum
✓ Maximize Your Department
✓ Social Leverage, Social Capitol
✓ Social Outreach
✓ Brainstorming sessions

3. PRIVACY

4. Facebook & Privacy
(50 clicks, 170 options) infographic ©New York Times

5. What makes online privacy such a challenge?
Other people’s cavalier attitude and ignorance about how
they share online and where their information goes affects
everyone, especially on sites like Facebook.

6. Sometimes, it’s because they don’t think about cause and
effect or consequences. The internet doesn’t seem
related to real life to them.
Sometimes, they understand the consequences, and
don’t care.
Most of the time, it’s a lack of education in social reach,
public vs private concepts, and internet safety.
we should be talking
about this stuff in classes

7. do YOU understand online privacy & its cause and effect?

8. Quick Awareness Assessment
If you get a Facebook friend request from a student should you accept or
limit your interaction to your group or fan page?
If you accept, and the student posts pictures of illegal activity on their wall,
did you know that you could be required to report it (depending on what it is
and the involved parties’ age) to the local authorities or the school?
Did you know that Facebook status messages are admissible as alibis and
corroborating evidence in a court of law?
Did you know that employers (and some college admission departments)
are actively seeking social profiles of students and potential employees and
using them in their final decision process?
Did you know that the Library of Congress, Google, Facebook and Bing all
actively track and store tweets and public updates on other services?
Did you know the Facebook Privacy Policy document is longer than the US
Constitution?

9. Social Media and the Long Arm of the Law
‣Facebook status messages acting as alibis, corroborating evidence and other
aspects of court cases
‣Twitter status updates as binding contracts
‣Dispensing of advice by unqualified representatives of brands or schools actionable
‣Subpoenas being delivered by Facebook message
‣Entire companies formed and dissolved without the principals ever meeting in
person
‣Digital copyright issues arise, fair use, creative commons

10. What does this mean for you?
You Need Social Media Guidelines, STAT!

11. Part of real world social media means setting clear
guidelines and expectations and making them public
Intel has a great social media guideline set
Several colleges have been working to get clear guidelines in
place, with varying degrees of success. Let’s take a look:
•Washington University
•Adrian College
•Washington State
•Missouri Valley College
•Florida International University
•DePaul University
•Columbia University (not comprehensive)
•Social Policy Generator for College Newspapers

12. Get Social In Class (Brainstorm)
Facebook Groups: Twitter:
Class Discussion Lateral outreach, professor to professor,
Assignments admin to admin, etc
Interactive Grading Sneak peek at other methods
Sharing results real time
SMS: Financial aid resource
Texts as a teaching tool Admissions outreach
Sports, sports, sports
Blogging: Event promotion
Blog in a foreign language
Blog as a literary character Google Wave:
Deconstruct a thesis in a blog post, use Embed in Blackboard for real time
interactive media to illustrate points collaborations portable over the web
LiveStream: LinkedIn:
Simulate a television studio to teach Beginning of real world resume for
journalism concepts students, create case studies for them
using public profiles
YouTube: Create groups for practice building a
Create admissions content work network
Upload lectures for open university Use Answers to demonstrate knowledge
learning courses or remote learning learned in class in real world setting

13. Get Social In Curriculum (Brainstorm)
9th Period Implementation by UC Berkeley’s OpenCast Project
University of Georgia (freemium (since 2008) (video)
model)
Keene State College Learning and
The need is to create a fully Teaching Commons
integrated campus that
encompasses social media, new Integrate administration and
media, transmedia, and old media admissions as well
that integrates well with existing
curricula as well
There are not many colleges doing this well... yet

14. Social Capitol and Social Leverage
What is it?
How do you get it?
How do you use it?

16. (analysis and brainstorming
social capital of educators in room)

17. Brand and Personal Reputation
Management

18. Admissions and Administration Use

19. Outreach, Fundraising and Alumni Work

20. (Q&A Session)

21. Leslie Poston, Magnitude Media
@leslie or @magnitudemedia on Twitter
800•501•4049 phone | 928•438•5038 fax
leslie@magnitudemedia.net
Co-Author: Twitter for Dummies (Wiley, 2009+)
Contributor: Social Media ProBook (Eloqua)
Author: Grande Guide to Social Advertising (Eloqua)
Author: Social Media Metrics for Dummies (Wiley, 2012)
If you enjoyed my presentation, won’t you recommend me on LinkedIn?
http://linkedin.com/in/leslieposton
Connect with Magnitude Media’s pages also:
http://www.linkedin.com/company/magnitude-media
http://facebook.com/magnitudemedia
http://magnitudemedia.net
©Leslie Poston, All Rights Reserved