For more notes see my blog at http://magnitudemedia.net/2012/05/wrap-post-from…with-awareness/
I use Creative Commons Search to find awesome, available for use images for my slide shows. Credit for the images that made this slide show more awesome go to:
Marc_Smith, Adbusters, Seattle Municipal Archives, NASA Goddard Space Flight Center, Search Engine People, craigCloutier, Anonymous9000, klipfolio, mtanalytics, stockerre, filmnoir 1, Nicholas Felton
2. image credit @marc_smith
Get past metrics paralysis
Turn data churn into actionable metrics
Use metrics to drive actions and goals
Tame the analytics beast
3. OCCUPY ANALYTICS
Did you know?
Untamed analytics are
putting the Occupy
Movement at risk.
Analytics are a two-way
street.
image by AdBusters
4. 5 MAIN METRICS CHANNELS
• Marketing
• Human Resources
• Customer Service
• Sales
• Operations
image by Seattle Municipal Archives
5. TO AUTOMATE OR
NOT TO AUTOMATE
• Automate basic reporting or
recurring custom reports
• Manuallyanalyze content
structure and sentiment
image by NASA Goddard Space Flight Center
6. KEY B2B METRICS
• Cost per sale
• Customer Lifetime Value
• Database Performance
• Length of Sales Cycle
image by Search Engine People
• Conversion Rates
• Lead Generation / Referrals
7. KEY B2C METRICS
• Cost per acquisition
• Bounce Rate
• Abandonment Rate at Checkout
• Conversion Rate
• Click Through Rate
• Deep Page Engagement
image by craigCloutier
• Repeat visitors
• Use KPIs for Micro Data
8. MEASURING SOCIAL METRICS
• Google +
• Twitter
• Facebook
• YouTube
• Pinterest
• Email
• Website
• Mobile
16. KEY GOALS
• What should your visitor
DO when they come to
your site?
• What are your incremental
objectives?
• Don’tget distracted by
nebulous, shaky or vague
goals image by stockerre