Does Construction Need Social Media?
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Presented by Leslie Poston of Magnitude Media at the Lakes Region Home Builders and Remodelers Association of NH in May 2011
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Does Construction Need Social Media?
- 1. Does Construction Need Social Media? Leslie Poston
- 2. It’s More That Social Media Needs You (or at least the people there do)
- 3. What is it?
- 4. Social Media is to the business today What Lotus was to the business years ago Just another tool to master
- 5. The Tools Aren’t New. Just Different.
- 6. Your Social Tool Box Website • Email List • Shareable Newsletter • Blog or News Feed • Social Platforms • SEO & SMO •
- 7. Why do I need it?
- 8. Making Online Sales Getting Sales Leads Increasing Brand Awareness Educating and Informing Customers Potential Customer Research Reaching New Demographics Gathering Competitive Intelligence On The Spot Project Updates Tracking Employees Helping Find & Hire New Help Being A News Source Gaining Support For Your Cause
- 9. How can it hurt me?
- 10. not listening & responding can lead to brand damage careless job site postings can lead to regulatory issues lack of a policy can lead to issues with unhappy employees but... not being online at all makes it harder for people to find and hire you in this social age and harder to do damage control when needed
- 11. How can it help me?
- 12. Twitter user seeking contractor
- 13. Facebook user seeking contractor
- 15. Be Where The Customer Can Find You (The New Yellow Pages) Network With Your Peers Showcase Your Industry Knowledge Show Your Portfolio
- 16. Can it increase my sales?
- 17. By 2020, 84% of marketers agree that building customer trust will become marketing’s primary objective, and 82% agree that collaboration with customers will prevail over marketing. ~1to1 Media survey of the 1to1 Xchange panel, April 2008 I would argue that this day is already here
- 18. Real Time Sales Monika and Jay McGillicuddy Tandem REALTOR® Team - Seeking Listings Twitter (@monikamcg | @acemaker) FaceBooK (Personal Profiles; Activity on Groups, Pages of Others; Wall Interaction) MySpace (Personal profiles, Comment Interaction) Web Site With Blog (http://monikamcgillicuddy.com/wordpress/) Real Life Connections
- 19. Is it a time sink?
- 20. Time Management Tools Software Scheduling Multiple Helpers
- 21. Are other people in the trades using it yet?
- 22. ~Builder Magazine article on construction and social media
- 23. Do I have to be on every site?
- 24. Choose No More Than 5 Touch Points
- 25. What are the legal issues?
- 26. Let’s Take A Detour: Facebook (they gave you a gift this week)
- 29. "The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn" ~Alvin Toffler
- 30. (Q&A Session) ©Leslie Poston, All Rights Reserved, Not For Reuse Or Resale
- 31. Leslie Poston, Magnitude Media @leslie or @magnitudemedia on Twitter 800•501•4049 phone | 928•438•5038 fax leslie@magnitudemedia.net Co-Author: Twitter for Dummies (Wiley, 2009+) Contributor: Social Media ProBook (Eloqua) Author: Grande Guide to Social Advertising (Eloqua) Author: Social Media Metrics for Dummies (Wiley, 2012) If you enjoyed my presentation, won’t you recommend me on LinkedIn? http://linkedin.com/in/leslieposton Connect with Magnitude Media’s pages also: http://www.linkedin.com/company/magnitude-media http://facebook.com/magnitudemedia http://magnitudemedia.net ©Leslie Poston, All Rights Reserved
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- NOTE: If you're passing admin rights off to this account from another account (like your personal one), there are a few more steps. You should remove the old account from the page's admin list, and then add the new account. You can set up a dummy business in steps 1-6 if the page already exists and you're just transferring ownership. Just be sure to delete your fake business when you're done.\nTo transfer ownership to the new account, first log out of it and into the old one. Go into the settings of the page you administer and go to "Manage Admins." Enter the email address of the account you just set up and hit return, which will add the new account as an admin.\nOnce your new, profile-less account is set up as an admin for your brand's page, you'll be able to remove any unwanted admins. This also makes it easier to manage employee turnover moving forward.\n\n
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