Influence of internet over hotel distribution

1. Influence of Internet over Distribution Hotel Distribution: Trends, Evolution & Balance By Geetika Bahri

2. Evolution Past Present Future

3. Traditional Channels CRS Connect to GDS + 800# PMS Property Voice Reservations GDS Travel Agent Reservations Manager

4. Current Channels CRS Central Reservation System GDS Global Distribution Systems Onward Distribution Proprietary Website www.yourhotel.com IDS Internet Distribution Systems PMS Property Management System DORM Director, Revenue Management

6. Categorization of Indian Internet Users Maximum users online are between the age of 19 – 35 years Majority of users are from monthly income group of 6.25 K– 25 K Source: India Stats

7. Top 10 online activities Source: India Stats

10. Hotel Reservation Process

11. The “Mechanics” of Onward Distribution Four ways that Internet sites receive hotel information & rates Switch Smaller websites GDS Extranet E-Mail

12. GDS Powered Websites Travelocity, GetThere, Site59 Trip, Cheaptickets, Lodging, Orbitz, ebookers, Collegetravelnetwork Hotels.com (retail version) Expedia, Hotwire, Lodging, Priceline OneTravel, Vacation, opodo Booking Engine Onward Distribution

13. Equilibrating Distribution

14. Reservation Sources for Major Hotel Brands Source: TravelClick

15. Electronic Distribution Competitors Third Party Intermediaries Hotel Chains GDS: DSPs & CRS

16. Revenue Management: Business Process Product Definition Competitive Benchmarking Strategic Pricing Demand Forecasting Distribution Management Business Mix Manipulation

19. Direct vs Indirect Online Channel In U.S. hotel bookings through the brand website is showing an increase as compare to the TPIs which show a decline Source: Merrill Lynch, HeBS Overall for the industry (USA) 2007 2008 2010 Hotel Branded Websites: 60% 62% 65% Intermediary Websites: 40% 38% 35%

20. Evolution of Web Collective intelligence Collective intelligence Web 1.0 Web 2.0 mostly read-only web Published content User generated content widely read-write web Published content User generated content 2,50,000 sites 80,000,000 sites

23. Social Media Distribution

24. Online Marketing Strategies Meta-Search listings Search Engine Marketing Web 2.0 & Social Media PPC Ads & Banners CRM initiatives Web-analytics tool Focus on Brand Website

26. Brand Website Event Calendar Short & simple contact form Mobile-friendly +ve social media rankings Visitor comments In-depth destination information Syndicate content as RSS Directional Maps Video clips Live chat support Great domain names Brand Website

27. Web Analytical tools Track website traffic Measure Banner ROI Analyze guest booking behavior Track keywords used Referral Source Types

29. CRM: Experience Purchase Post Purchase Pre Purchase

31. Survival Tools 2009

32. Thank You! By: Geetika Bahri Date: July 2009 E-mail: geetika.bahri@gmail.com