Delivering Career-Boosting Technical Presentations
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Your career, brand, and reputation depend on how well you deliver presentations, both internally and externally. For most people, getting up in front of an audience is a terrifying experience, but it doesn't have to be. By learning a few simple techniques, you can confidently deliver career-boosting technical presentations that won't bore an audience, accidentally tarnish your brand, or limit your career opportunities. Presenting is a craft, not a talent. Those who learn the craft can easily take their careers to the next level.
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Delivering Career-Boosting Technical Presentations
- 1. Delivering Career-Boosting Technical Presentations Gavin Austin Principal Technical Writer gaustin@salesforce.com @salesforcedocs #stc15
- 2. Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. Safe Harbor
- 3. Takeaway Presenting is a craft, not a talent, and you can learn the craft from: •Continual practice •Receiving honest feedback •Getting a nearly free education at Toastmasters
- 4. My Story From scared, to prepared.
- 6. Fear Do you plan to hurt me?
- 7. Money How much money is your audience worth?
- 9. Body Language The elephant and the wedding ring.
- 10. Story Where were you during 9/11?
- 11. Slides Do you love a PowerPoint® presentation?
- 12. Hecklers How to turn your presentation into a train wreck.
- 13. Preparation Would you run a marathon without preparing for it?
- 14. Takeaway Presenting is a craft, not a talent, and you can learn the craft from: •Continual practice •Receiving honest feedback •Getting a nearly free education at Toastmasters
Hinweis der Redaktion
- Thanks, about me, about Salesforce, Q&A at the end, and welcome virtual track attendees!
- Keep the lawyers employed.
- TMs is an international non-profit to enhance speaking and leadership skills.
- INTROVERT/EXTROVERT - Fear, observation, risks, personality, conferences, Toastmasters, re/awards. Story 1: Brilliant mind a failure; Story 2: In front of the CEO. I observed, learned, and eventually won speaking awards.
- Told my story, these are the talking points that include the best practices that I’ll cover. They’re how I got to become an award-winning speaker, and you can use them too!
- Very few people have died while public speaking. You’ve probably gone through much scarier things than public speaking. Think of some hard experiences in life that you’ve gone through. Johnny Carson almost threw up every night… Harness that nervous energy. Have fun with it. Speakers usually only make mistakes if they’ve told the audience that they’ve made a mistake. Plus, in the grand scheme of things, people probably won’t remember much of your presentation anyway! PLUS – it’s an honor to speak, an honor to be asked to participate in a conference. Think of that validation instead of the fear!
- People have paid to see you. Look around. Think of the airfare, the registration costs, hotel costs, not to mention what else that every member of this audience could do with this time. As a speaker, I—you—are obligated to deliver the goods, give an audience its money’s worth, whether at a conference or at a meeting. Fortunately, or unfortunately, you have to compete with people’s limited attention spans, cell phones, text, and Twitter updates, so this culture kinda obligates you to be entertaining in a preso to capture the audience’s attention and make them think you’re worth the ticket that they’ve paid. Pretend. Shout. Improvise. Be exciting, otherwise you’ll be out of a speaking gig. And everyone has to speak these days…. And, have you ever been to a presentation that wasted your time. How did you feel? How much money did you or your business lose? Would you want to do that to people? PLUS – know your audience and what they need.
- Get to the business value. How many times have you sat through a preso that never got to the point. Or, it didn’t have anything to do with what the tile of the preso was. Or, you felt like your time was wasted because the main point was nothing that you expected from reading the program or agenda? Get to the business value. And focus on “You.” Say, “You” a lot. The audience wants to know how everything relates to them, not how it relates to, well, “I.” Do you really care what “I” think? Probably not! But you might care about what I think if the information relates to your job, your income, your company, your education. Remember the Where’s the Beef ad? How about the….
- Movement and demeanor set the mood. What do you think about when I say, Bill O’Reilly, Oprah Winfrey, or Mr. Rodgers? Let me tell you two stories about body language: 1) the elephant; 2) the wedding ring. Have a beverage for prop and how it’s bad.
- Personal experience and stories are memorable, stats and blurbs of text aren’t. I don’t mean to diminish the importance of a historical event, but a story is engaging, captivating… The same is true for technical jargon. Big words, fancy terms, stats, measurements, none of those mean anything to an audience unless you frame it into context. Marathon example—city distances.
- Slides are the easiest way to lose an audience. Ever hear of “Death by PowerPoint”? How many times have you gone to a presentation, and the person just read the slides. I don’t know about you, but I feel like my time is wasted—why not just email me the slides to read? Then there’s the audience fighting to read the slides and listen to the presenter at the same time. That makes for an unpleasant, perhaps schizophrenic experience. The audience wants to hear you, not read your slides. They can always read at home and not pay the airfare, registration, or hotel fees. PLUS – Back to audience: some audiences, such as a UI design conference, will need visuals—it all depends on what your audience needs… No hard and fast rules for slides, all about audiences’ needs.
- Request questions at the end. Do you like it when people interrupt a presentation? Usually, if a person keeps asking questions and interrupting after they’ve been told to hold their questions, the audience will turn on them. Then, you don’t have to do a thing!
- Practice makes perfect. Builds confidence. Know the material. Look more professional. Do a practice run with your co-workers. Get feedback. Get honest feedback. The more you prepare, rehearse, the more you know the material, the less likely you’ll make a blunder. You might want to say your preso out loud to your cat or partner a couple of times just to hear your voice, to hear where you need more work, to hear where you can be better, so that when you get on stage, you’ll have more knowledge, confidence, and less fear, to deliver the goods. PLUS – Professionalism with dress, conference/meeting organizers—remember, it’s an honor to be there!
- Now it’s time for my favorite part of the session. Feel free to connect with me on LinkedIn and ask questions.`