Social Media for HR masterclass to Philips India HR Team
•
7 gefällt mir•2,872 views
Full day workshop for Philips India HR Team facilitated on 4 June, 2013
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Andere mochten auch
Andere mochten auch (12)
Ähnlich wie Social Media for HR masterclass to Philips India HR Team
Ähnlich wie Social Media for HR masterclass to Philips India HR Team (20)
Mehr von Gautam Ghosh
Mehr von Gautam Ghosh (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Social Media for HR masterclass to Philips India HR Team
- 1. Social Media for HR HR Masterclass Gautam Ghosh GM – HR Strategy & Projects
- 2. Activity • Take a post-it • On it write your top three passions/ interests/ hobbies • 7-10 people gather around a chart paper and randomly stick post-its on it
- 4. What is Social Media?
- 24. Social Content Social Platforms The Social Media Channels BLOGS VIDEOSMICROBLOGS AUDIO (PODCAST) PHOTOS BRANDED SOCIAL NETWORKS WIKIS WHITE-LABEL SOCIAL NETWORKS EMAIL (BACN) SMS and TEXT EVENTS and CALENDARS STATUS UPDATES Social media is created and shared within social platforms: status updates and similar interactions drive participation by increasing visibility of use. Social Interactions
- 25. Social technologies are not just other tools
- 26. Fundamental shifts - content • Authority User Generated – Influence (trust factor) • Authenticity • Tolerance • Broad/Generic Niche Relevance – Numerous Channels, Fragmentation – Noise • Buying Visibility Earning Visibility – Social Trending/Discovery
- 27. From Consumers to Creators • Source: http://therengen.com • As we create and share more photos, videos and blog posts on social platforms, we are beginning to think of ourselves as authors, photographers and filmmakers, all rolled into one.
- 28. Forrester Social Technographics • Forrester Social Technographics report categorizes social media behavior into seven groups. • In the US, joiners are the biggest group after spectators. Source: Forrester Social Technographics Report, 2009
- 29. The New Audience As people take control over their data while spreading their Web presence, they are not looking for privacy, but for recognition as individuals. This will eventually change the whole world of advertising. - Esther Dyson, 2008
- 30. “We become what we behold. We shape our tools and then our tools shape us”- McLuhan
- 31. When dominant media change, they help change everything else • Oral= Emotion, Participation, Unity • Print= Memory, Separation, Logic • TV= Transience, Desire, Currency • Digital= ?
- 32. The digital mode Individual minds connected & multiplied- now Democratic Collaborative Connected Simultaneous (Secondary Orality- Walter Ong)
- 33. Employer – Employee Related Social Sites
- 37. Niche Professional Networks • Software engineering - sites like Github, Bitbucket and StackOverflow are where engineers spend their days. • Mechanical engineering - GrabCad is becoming the dominant online hub for MechE. • Design - A host of sites like Behance, Dribbble, CarbonMade, DeviantART and others are relevant to designers • Medicine - Doximity, QuantiaMD, Sermo, HealthTap and other sites that cater to the medical community • Academia - Sites like Academia.edu and ResearchGate have sizable traction • Finance & Accounting - A site like Proformative is trying to become the hub for corporate finance professionals. • Biology - Private beta site Benchling wants to become "Github for biology
- 38. Activity – 6 Networks • LinkedIn • Facebook • Twitter • Google Plus • YouTube • Slideshare
- 39. A look at some other networks • Tumblr • Flickr • Quora • Pinterest • Soundcloud • Instagram • WhatsApp
- 40. The Future of Engagement • Crowdfunding - https://www.youtube.com/watch?v=BCfxOWLuNwU • Behaviour Change Games - https://www.youtube.com/watch?v=LYWEN0g0diI • Collaborative Social Innovation - https://www.youtube.com/watch?v=Sr8CDknC3KM • Grassroots Change Movements - https://www.youtube.com/watch?v=Q24Bl3xW8wE • Co-Creation - https://www.youtube.com/watch?v=n-ebjzlUy54 • Social Curation - http://vimeo.com/51472734 • Transmedia Storytelling - https://www.youtube.com/watch?v=XNic4wf8AYg • Collective Intelligence - http://vimeo.com/34987411 • Social Live Experiences - https://www.youtube.com/watch?v=_cNfX3tJonw • Collaborative Consumption - https://www.youtube.com/watch?v=BKF6YTjTHDU
- 41. Twitter !
- 42. More Twitter • Web and Mobile Apps • Making sense of Twitter –Lists –Hashtags • Discovering whom to follow
- 44. Your Culture is your Employment Brand and your employees are your brand ambassadors
- 45. Content, Conversations People interested People with Skills Company Employees Attract Develop Engage
- 46. Your employees and Alumni are rating you • People sharing information about your organization’s practices, culture, and it can be represented online. • Websites like Glassdoor, JobBuzz by TimesJobs and MouthShut make it easy to people to analyse such feedback
- 47. Don’t forget mobile! “Today it is a waste of time investing in social media without mobile support". – talent acquisition director for UPS • Sodexho US Data – jobseeker traffic on mobile grow from 4% to 17% of their total jobseeker traffic. – nearly 1 in 3 hires have looked at Sodexo careers on mobile.
- 48. PepsiCo’s “Possibilities” • Prospective candidates can peruse it for openings • watch videos from current employees, • read executive blogs • have conversations with hiring managers.
- 49. Trends for the future • Companies like TalentBin and Entelo will change recruiting
- 50. The rise of digital influence and impact
- 51. Post Recruiting Onboarding • Gamified induction and onboarding –Predictive analytics • Communities to help new hires get assimilated faster –Finding mentors and buddies
- 52. Connecting employees internally • Most employees are active on internal social network cutting across geographies – Focus on storytelling and sharing interesting news – Showcasing best practices – Asking for help across silos • Leverage social for learning
- 53. Breaking information silos CASE DESCRIPTION -Angel.com was using conventional tools like email and their intranet for sharing information. REQUIREMENT -Efficient way to collect valuable insights from multiple contributors -Create a corporate memory of information/ insights, to surround deliverables with context -Allow team members in all departments to engage in a collaborative way. -Discover valuable work of others via notifications, update feeds, tagging and search, and then re- use that work SOLUTION -Wikis + Weblogs +Internal messaging tool + RSS feeds, tagging features
- 54. Employee engagement CASE DESCRIPTION -Deloitte Southern Africa wanted to overcome the obstacles that typically frustrate employee engagement initiatives and win the battle for the hearts and minds of its people. REQUIREMENT -connect employees to the company’s shared values -involve employees in the strategy and progress of the business -create a feedback and listening system - Linking KRA’s to performance appraisal systems wherein employees can continuously track their current status SOLUTION -Private (customizable) dashboards for every employee - Transparent rewards and recognition system
- 55. Connecting the workforce – breaking silos CASE DESCRIPTION - Davies is organized into specialized practice groups that cut across multiple offices and time zones in order to service clients nationally. High attrition and explosive growth brought with them communication issues REQUIREMENT -collect ing, refining and sharing company-wide best practices and subject matter expertise -Speeding up training and knowledge transfer -Creating a connected and collaborative workforce SOLUTION -Internal messaging system -Wikis + Blogs - Customizable dashboards
- 56. Ideation platforms CASE DESCRIPTION - Epitaph specializes in meeting all the needs of recording artists, from facilitating their creative vision for album packaging, to delivering customized state-of-the-art marketing campaigns, to cataloging and archiving the album once it’s finished REQUIREMENT -Platform for sharing and cataloguing ideas. Ready reference for re-use -Managing the end-to-end marketing process for an artist, while keeping costs down -Keeping organized while running multiple projects with a small staff -Ensuring creative ideas and important details are not lost -Giving people in different divisions access to the information they needed SOLUTION -Available to all – idea sharing space -Create organized workspaces -RSS feeds on activity streams
- 57. Connect recruiters with potential employees • Source: http://microsoftjobsblog.com/ • Social recruitment platform for potential employees. • Recruiters help with job-hunting, resume writing, interview preparation, etc • Share upcoming job fairs, events, vacancies
- 58. Onboarding Candidates • Source: http://campusconnect.infosys.com/forum/ • Idea: Discussion forum on relevant topics • Reference: Infosys campus connect forum
- 59. Social aggregation on Corporate site • Twitter on Zappos: Online platform that aggregates all twitter mentions of : – Zappos – Related brands/products – Clients/customers http://twitter.zappos.com/
- 60. How companies are benefiting from Web 2.0: McKinsey Global Survey Results Internal Uses % of respondents Median improvement Access to Knowledge 68% 30% Access to Internal Experts 43% 35% Employee Satisfaction 35% 20% Increasing Innovation 25% 20% External Uses Increasing Customer Satisfaction 43% 20% Increasing Innovation 22% 20%
- 61. Example: EMC • Internal social network - Innovation showcase – Teams develop creative posters and showcase their work -Radio show where employees participate in free wheeling discussions -Photo contest on ‘A day in your life at EMC’ - New recruits – volunteer mentorship program -Empowering employees – submit an Idea section
- 62. Internal Jobs @ StarBucks • Tool for employees that allows them the option of charting their own career graph • Interactive internal recruitment tool • Career assistance through polls, blogs, forums and wikis • Career development resources http://www.cfactorworks.com/portal.jsp?y3uQUnbK9L2RmSZs02CjV2k5C44jXZvaAVry6ADWtAE=
- 63. Employee Ideas @ Dell • Dell’s Employee Storm • Use new listening platforms, identify in- house and external experts, and know and influence key people
- 64. Learning 2.0
- 66. Chatter allows any employee to share expertise anywhere, at any time 66 Chatter “turns the company into a meritocracy,” according to Marc Benioff, who said SalesForce is “changing the compensation systems to reflect the folks who are really making a difference.”
- 67. University of Phoenix uses iPhone app for class discussions 67 Students can view, draft, and reply to class discussions, learning and supporting each other in spite of busy schedules.
- 68. Learning can be augmented with peer support, or even made into a competition Yet learning with peers should be supportive only – peers may not have the best knowledge or share all their resources To promote social learning, include gamification and benchmarking From siloed to group: Insights 68
- 69. A “Vook” combines reading with video and social networking 69 Consumers can read books or learn new skills interactively, with video and community.
- 70. People expect rich, up-to-date content, in easily digestible formats Yet dynamic content must be kept updated Leverage the crowd to keep content frequently updated, and leverage syndicated feeds From static to dynamic: Insights 70
- 71. Merrill Lynch’s GoLearn executive education program allowed “on demand” training 71 Using BlackBerry in 2008, Merrill Lynch executives finished courses 45% faster while maintaining a 1% improvement in users’ assessment score.
- 72. Ernst & Young produces podcasts to keep accounting professionals updated Podcasts are produced multiple times a week on current accounting topics.
- 73. Learning no longer has to be linear (i.e. one path from start to finish) Yet content can be confusing as users start wherever they want and skip back and forth Be sure to provide context, as a story isn’t always clear • Take a page from TV shows to “recap,” or mention prerequisites From fixed time to time-shifted: Insights 73
- 74. “Hello-Hello” breaks language-learning down into bite-size pieces 74 Users can choose from various topics and find easily digestible videos, take quizzes, and even get feedback on practice.
- 75. Rexi Media’s “Presenter Pro” app offers training and tips for public speakers 75 Users can select topics in any order, as they see fit, and find easily digestible videos, take quizzes, and even get feedback
- 76. Content is easier to consume when it’s broken down But don’t expect trainees to have comprehensive knowledge Incorporate “gamification” or status bars so it’s clear what they’re missing From comprehensive to components: Insights 76
- 77. Social Goal Setting and Recognition
- 80. Framework: Mobile & Social Learning Honeycomb 80
- 81. By embracing these tools first HR can help the rest of the organization Soon there will be new roles and new skills needed • Social Media Recruiter • Community Manager It’s less about the tools and more about people – HR’s traditional core strength Time to get strategic ! HR must help organizations embrace social
- 82. Thank You! Keep in touch! http://twitter.com/GautamGhosh http://twitter.com/HRPhilips http://www.linkedin.com/in/Gautam http://www.slideshare.com/Gautam Gautam.Ghosh@Philips.com