Presentation delivered at DMA "Mega HR Conclave" on 24th November,

1. Gautam Ghosh
Platform Evangelist
and Lead - India Marketing

2. GAME IS CHANGING
350
300
250
200 NUMBER OF ACTIVE USERS
150
FACEBOOK – 35 M
JOB BOARDS – 2 MILLION
100
50
0
2007 2008 2009 2010 2011
Job Board Facebook

3. Society is undergoing dramatic change
FROM TO
Passive recipients of Active knowledge
information sharers/drivers
Constrained by natural
Borderless
(or psychological) boundaries
Face to face Synchronous Virtual and Variable
Living within our means Have It All
Job for Life Continuous Learning

4. Social Business
Social Media
Marketing
Enterprise
And Social CRM
2.0
Talent
Communities

5. My POV on why this is happening

6. How companies are benefiting
McKinsey Global Survey Results
% of Median
Internal Uses respondents improvement
Access to Knowledge 68% 30%
Access to Internal Experts 43% 35%
Employee Satisfaction 35% 20%
Increasing Innovation 25% 20%
External Uses
Increasing Customer Satisfaction 43% 20%
Increasing Innovation 22% 20%

7. Talent communities
People
from career
database
People People
from social visiting
networks website
Content &
Videos Branded
Talent Jobs posted
from social Community
networks

8. Content, Conversations
People Company
Develop
interested Employees
Engage Attract
People
with Skills

9. Creating a learning environment
• Enable peer to peer learning and employer training modules around
developing talent on how they can best utilise their skills and experience.
• Create the Talent score:
- A rank relative to an industry or a job
- Based on their activities on the site, referrals, game scoring, CV data, etc.

10. Employer tools, buttons & invite functions

11. Segment and manage your community
BraveNewTalent gives you the ability to segment your community into lists
and engage with them on a personal level, using less time and fewer
resources than you would on a Facebook page or Twitter account

12. Attract targeted candidates
Targeting Talent Talent journey
The first step to start a Talent Words Your target candidate will
campaign is to select the people get a message, inviting
you want to target. For example: them to join your Talent
Community.
Your personalised landing page
welcomes them into your
Community management community.
Once your community members are all there, eager
to engage with you, you segment them in lists and
talk to them on a regular basis in a targeted way.
Inside the
community, they edit
their professional
profiles.

13. Start Recruiting directly from your community
Headhunt in your own community Post jobs and analyse results
Interview and take notes
Hire the right people
in less time

14. Social Media Hub: all your digital content
The BraveNewTalent platform will aggregate your online content and give
talent a single Media Hub in which to engage with you

15. The IBM Case Study
Overview
The Brief
• Target and engage with younger students
from top 20 UK tech universities.
• Attract those not yet thinking of jobs.
• Engage with candidates that they could
not reach physically, particularly on
campus.
The Challenge
• Will engagement have a positive effect on
community growth?
• Engagement resource limited to 15
minutes every other day.
Engagement Results
• 1300+ engaged, 1st to 3rd year, top UK
Universities

16. Case study - Hiring quality, not quantity
• The Pinsent Masons case study
Attraction results (3 months)
500+ Followers
Top 15 UK Universities
Engagement results
•50% less applications required to hire
•2x as many offered an interview
•71% of those interviewed got hired
•100% of offers were accepted
•“..candidates who use BNT will on average
perform better at both the application screening
and interview stage than a typical candidate”,
Recruitment Manager

17. THANK YOU!
T: 91-97422-39954
E: Gautam@BraveNewTalent.com
Twitter: @GautamGhosh
Blog: http://www.gautamblogs.com
Facebook: http://www.facebook.com/HR.Blogger