SlideShare ist ein Scribd-Unternehmen logo
1 von 30
Downloaden Sie, um offline zu lesen
Gautam Ghosh
India Marketing Lead and Platform Evangelist
Society is undergoing dramatic change

 FROM                                           TO
 Passive recipients of             Active knowledge
 information                         sharers/drivers

 Constrained by natural
                                         Borderless
 (or psychological) boundaries


 Face to face                              ‘Invisible’


 Living within our means                  Have It All


 Job for Life                    Continuous Learning
Tomorrow’s consumers are today’s
                    digital natives
The Digital Natives


96% of them have joined
a social network


Gen Y’ers at university
spend longer on social
networks than in lectures
How to leverage Social media for Recruitment - the BraveNewTalent way
How to leverage Social media for Recruitment - the BraveNewTalent way
Social Business




Social Media
 Marketing
                            Enterprise
    And        Social CRM
                               2.0
   Talent
Communities
Key facts for candidate use of Social Media
 14% of job seekers devote all of their time searching on
   social media sites

 31% use Linkedin to search for jobs and manage their
   professional networks

 18% of jobseekers use Facebook to search for jobs

 An estimation of 50% of hires are through referrals.
   Facebook and Linkedin uncover unknown connections
   and can be the key to getting the right job

 * Sourced from: Simply Hired, 2010 & Networkmarketingjobs.com
The development of the Recruitment market
Recruitment is changing

Old model      Social Recruiting
People connect on social networks
350

300

250

200                                           Number of Active
                                              Users in India
150
                                              Facebook – 35 M
100
                                              Job Boards – 2 million
 50

 0
      2007     2008      2009   2010   2011
             Job Board     Facebook
Talent communities

                      People
                   from career
                     database
       People                    People
     from social                 visiting
      networks                   website


 Content &
  Videos             Branded
                      Talent         Jobs posted
from social         Community
 networks
Content, Conversations


                           Company




                 Develop
      People
    interested             Employees
         Engage            Attract

             People
            with Skills
Employment Branding: EMC
External employment
   branding
   - encourages bloggers to
   act as organic brand
   ambassadors
EMC Careers
  - YouTube
  - Twitter
  - Facebook
  - Wordpress
  - LinkedIn
Help Save Nick Glasgow – a
   social media campaign to
   save an employee suffering
   from cancer




http://www.slideshare.net/pollypearson/social-media-strategy-and-execution-for-branding-engagement-
and-recruiting
Showcase work culture- Employee blogs

HR and recruitment
  focused community
  platform




             Source:
               http://www.microspotting.com/
Connect recruiters with potential employees


Social recruitment
   platform for
   potential
   employees.
Recruiters help with
   job-hunting,
   resume writing,
   interview
   preparation, etc
Share upcoming job
   fairs, events,
   vacancies



               Source: http://microsoftjobsblog.com/
Onboarding Candidates
Idea: Discussion
   forum on relevant
   topics


Reference: Infosys
   campus connect
   forum




              Source:
                 http://campusconnect.infosys.com/forum/
Listen and Respond to
               Conversations
           Across different forums, social networks,
  ?
PROBLEM
           platforms on the social web


           Use listening tools to figure out what current and
           prospective employees are saying about your
           culture, nature and type of work, and other
SOLUTION   competitors for your talent.
Listening to the social web

Use tools like
  Buzzstream,
  Techrigy or
  Radian6 to conduct
  these searches.
Build a process that
  would empower
  users to respond
  and participate in
  the conversation
Finding & Attracting good talent – How?

   “Great Talent Knows Other Great Talent”
  •Identify, create and participate in conversations in
  relevant online communities
  •Showcase organizational culture on own community
  and on social outposts
  •Advocacy program to build pipeline
  •Talent identification campaigns
Be present where talent can find you
Listen in on communities
   relevant to your
   business
Identify active
   contributors to the
   community
Encourage your
   employees to
   participate in such
   forums
Project your company as
   a thought leader




  http://drupalmodules.com/
  http://knowledgemanagement.ittoolbox.com/
Idea: Social aggregation on Corporate site
Online platform that
  aggregates
  conversations
  mentioning :
   Company
   brand/product
   Clients/custo
     mers




   http://beta.cpbgroup.com/#cpb
Social aggregation on Corporate site
Twitter on Zappos:
  Online platform that
  aggregates all
  twitter mentions of :
    Zappos
    Related
      brands/prod
      ucts
    Clients/custo
      mers

  http://twitter.zappos.com/
Showcase work culture- Employee blogs

HR and recruitment
  focused community
  platform
Empower employees
  to share their work
  to showcase how
  exciting it is to
  work




  http://www.microspotting.com/
Talent Identification Contest
Idea: Launch a series
   of user generated
   contest resulting in
   exciting jobs


Reference: Severus
   Credit Union
   launched the
   contest and made
   the winners their
   spokesperson




 http://www.youngfreealberta.com/
Engaging with active prospects



 •Connect active prospects with recruiters
 •Connect active prospects with current employees
 •Social background check and evaluation
Using a Twitter Account
Using a Facebook Page
Targets Asia Pacific
   candidates
Needs effort for
  engagement
Social background check & evaluation

Use social tools for a
   thorough
   background check
   on potential
   recruits
   - Personal blogs
   -LinkedIn
   recommendations
   -Group
   memberships on
   LinkedIn
   -Tweeting pattern
THANK YOU!
            T: 91-97422-39954
    Email: Gautam@BraveNewTalent.com
           Twitter: @GautamGhosh
      Blog: http://www.gautamblogs.com
Facebook: http://www.facebook.com/HR.Blogger

Weitere ähnliche Inhalte

Was ist angesagt?

KGWI: What Talent Wants - High Tech
KGWI: What Talent Wants - High TechKGWI: What Talent Wants - High Tech
KGWI: What Talent Wants - High TechKelly Services
 
O Enetworking
O EnetworkingO Enetworking
O Enetworkingshrm
 
New management trends from Bulgaria
New management trends from BulgariaNew management trends from Bulgaria
New management trends from BulgariaDesislava Dimitrova
 
How Social Media Has Transformed Talent Acquisition
How Social Media Has Transformed Talent AcquisitionHow Social Media Has Transformed Talent Acquisition
How Social Media Has Transformed Talent AcquisitionGlassdoor
 
Slide share posted 5 27 Victor Bure
Slide share posted 5 27 Victor BureSlide share posted 5 27 Victor Bure
Slide share posted 5 27 Victor BureVictor Burke
 
C483743.pdf
C483743.pdfC483743.pdf
C483743.pdfaijbm
 
KGWI: What Talent Wants - Life Sciences
KGWI: What Talent Wants - Life SciencesKGWI: What Talent Wants - Life Sciences
KGWI: What Talent Wants - Life SciencesKelly Services
 
e-Promotion: A Revolution In Technical Education Evolution
e-Promotion: A Revolution In Technical Education Evolutione-Promotion: A Revolution In Technical Education Evolution
e-Promotion: A Revolution In Technical Education EvolutionPrashant Mahajan
 
Engineering a Woman: Marketing Opportunities and Challenges in India
Engineering a Woman: Marketing Opportunities and Challenges in IndiaEngineering a Woman: Marketing Opportunities and Challenges in India
Engineering a Woman: Marketing Opportunities and Challenges in IndiaPrashant Mahajan
 
Dissertation final (caa14May2016)
Dissertation final (caa14May2016)   Dissertation final (caa14May2016)
Dissertation final (caa14May2016) Alvin Sim
 
Challenges in adopting artificial Intelligence in HRM Practices
Challenges in adopting artificial Intelligence in HRM PracticesChallenges in adopting artificial Intelligence in HRM Practices
Challenges in adopting artificial Intelligence in HRM PracticesMd Suliman Hossin
 
A Case study on Organizational Behavioral Practices in Link3 Technologies Ltd.
A Case study on Organizational Behavioral Practices in Link3 Technologies Ltd.A Case study on Organizational Behavioral Practices in Link3 Technologies Ltd.
A Case study on Organizational Behavioral Practices in Link3 Technologies Ltd.Hasibul Islam
 
Case study 10~ recruitment at cisco
Case study 10~ recruitment at ciscoCase study 10~ recruitment at cisco
Case study 10~ recruitment at ciscoSayotters
 
Influence of Workplace Incivility on Counterproductive Work Behavior: Mediat...
 Influence of Workplace Incivility on Counterproductive Work Behavior: Mediat... Influence of Workplace Incivility on Counterproductive Work Behavior: Mediat...
Influence of Workplace Incivility on Counterproductive Work Behavior: Mediat...sadia butt
 
The FIRM & IBM : Rewriting the rules for the digital age
The FIRM & IBM : Rewriting the rules for the digital ageThe FIRM & IBM : Rewriting the rules for the digital age
The FIRM & IBM : Rewriting the rules for the digital ageEmma Mirrington
 
SOCIAL MEDIA VS ONLINE HIRING: WHAT RECRUITERS PREFER
SOCIAL MEDIA VS ONLINE HIRING: WHAT RECRUITERS PREFER SOCIAL MEDIA VS ONLINE HIRING: WHAT RECRUITERS PREFER
SOCIAL MEDIA VS ONLINE HIRING: WHAT RECRUITERS PREFER IAEME Publication
 

Was ist angesagt? (20)

KGWI: What Talent Wants - High Tech
KGWI: What Talent Wants - High TechKGWI: What Talent Wants - High Tech
KGWI: What Talent Wants - High Tech
 
Group1 recruiting roleplay
Group1 recruiting roleplayGroup1 recruiting roleplay
Group1 recruiting roleplay
 
O Enetworking
O EnetworkingO Enetworking
O Enetworking
 
New management trends from Bulgaria
New management trends from BulgariaNew management trends from Bulgaria
New management trends from Bulgaria
 
How Social Media Has Transformed Talent Acquisition
How Social Media Has Transformed Talent AcquisitionHow Social Media Has Transformed Talent Acquisition
How Social Media Has Transformed Talent Acquisition
 
Slide share posted 5 27 Victor Bure
Slide share posted 5 27 Victor BureSlide share posted 5 27 Victor Bure
Slide share posted 5 27 Victor Bure
 
C483743.pdf
C483743.pdfC483743.pdf
C483743.pdf
 
KGWI: What Talent Wants - Life Sciences
KGWI: What Talent Wants - Life SciencesKGWI: What Talent Wants - Life Sciences
KGWI: What Talent Wants - Life Sciences
 
e-Promotion: A Revolution In Technical Education Evolution
e-Promotion: A Revolution In Technical Education Evolutione-Promotion: A Revolution In Technical Education Evolution
e-Promotion: A Revolution In Technical Education Evolution
 
Recruitment
RecruitmentRecruitment
Recruitment
 
Engineering a Woman: Marketing Opportunities and Challenges in India
Engineering a Woman: Marketing Opportunities and Challenges in IndiaEngineering a Woman: Marketing Opportunities and Challenges in India
Engineering a Woman: Marketing Opportunities and Challenges in India
 
E hrm
E hrmE hrm
E hrm
 
Dissertation final (caa14May2016)
Dissertation final (caa14May2016)   Dissertation final (caa14May2016)
Dissertation final (caa14May2016)
 
Challenges in adopting artificial Intelligence in HRM Practices
Challenges in adopting artificial Intelligence in HRM PracticesChallenges in adopting artificial Intelligence in HRM Practices
Challenges in adopting artificial Intelligence in HRM Practices
 
C017441622
C017441622C017441622
C017441622
 
A Case study on Organizational Behavioral Practices in Link3 Technologies Ltd.
A Case study on Organizational Behavioral Practices in Link3 Technologies Ltd.A Case study on Organizational Behavioral Practices in Link3 Technologies Ltd.
A Case study on Organizational Behavioral Practices in Link3 Technologies Ltd.
 
Case study 10~ recruitment at cisco
Case study 10~ recruitment at ciscoCase study 10~ recruitment at cisco
Case study 10~ recruitment at cisco
 
Influence of Workplace Incivility on Counterproductive Work Behavior: Mediat...
 Influence of Workplace Incivility on Counterproductive Work Behavior: Mediat... Influence of Workplace Incivility on Counterproductive Work Behavior: Mediat...
Influence of Workplace Incivility on Counterproductive Work Behavior: Mediat...
 
The FIRM & IBM : Rewriting the rules for the digital age
The FIRM & IBM : Rewriting the rules for the digital ageThe FIRM & IBM : Rewriting the rules for the digital age
The FIRM & IBM : Rewriting the rules for the digital age
 
SOCIAL MEDIA VS ONLINE HIRING: WHAT RECRUITERS PREFER
SOCIAL MEDIA VS ONLINE HIRING: WHAT RECRUITERS PREFER SOCIAL MEDIA VS ONLINE HIRING: WHAT RECRUITERS PREFER
SOCIAL MEDIA VS ONLINE HIRING: WHAT RECRUITERS PREFER
 

Andere mochten auch

Adoption of Social Media in HR & Recruitment
Adoption of Social Media in HR & RecruitmentAdoption of Social Media in HR & Recruitment
Adoption of Social Media in HR & RecruitmentJeff Waldman
 
AHRI - Social Media for Recruitment
AHRI - Social Media for RecruitmentAHRI - Social Media for Recruitment
AHRI - Social Media for RecruitmentThinktank Social
 
Social Media Survey Results Impactof Social Media And Recruitment
Social Media Survey Results  Impactof Social Media And RecruitmentSocial Media Survey Results  Impactof Social Media And Recruitment
Social Media Survey Results Impactof Social Media And RecruitmentLizMLopez
 
Using social media for recruitment
Using social media for recruitmentUsing social media for recruitment
Using social media for recruitmentshervinshaah
 
Social Media & Recruitment, A Match Made In Heaven?
Social Media & Recruitment, A Match Made In Heaven? Social Media & Recruitment, A Match Made In Heaven?
Social Media & Recruitment, A Match Made In Heaven? The Searchologist
 
Recruitment and social media
Recruitment and social mediaRecruitment and social media
Recruitment and social mediaStephan ten Kate
 
Breakfast with The FIRM - Social media for Recruitment
Breakfast with The FIRM - Social media for RecruitmentBreakfast with The FIRM - Social media for Recruitment
Breakfast with The FIRM - Social media for RecruitmentEmma Mirrington
 
Social Media & Recruitment: Global Trends and Opportunities
Social Media & Recruitment: Global Trends and OpportunitiesSocial Media & Recruitment: Global Trends and Opportunities
Social Media & Recruitment: Global Trends and OpportunitiesTeemu Arina
 
Career Sites, Recruiting Strategy & The Candidate Experience
Career Sites, Recruiting Strategy & The Candidate ExperienceCareer Sites, Recruiting Strategy & The Candidate Experience
Career Sites, Recruiting Strategy & The Candidate ExperienceMonster
 
SHRM Survey Findings: Using Social Media for Talent Acquisition—Recruitment a...
SHRM Survey Findings: Using Social Media for Talent Acquisition—Recruitment a...SHRM Survey Findings: Using Social Media for Talent Acquisition—Recruitment a...
SHRM Survey Findings: Using Social Media for Talent Acquisition—Recruitment a...shrm
 
Social Media As A Recruitment Tool
Social Media As A Recruitment ToolSocial Media As A Recruitment Tool
Social Media As A Recruitment ToolAylin Aron (Ahmet)
 

Andere mochten auch (12)

Adoption of Social Media in HR & Recruitment
Adoption of Social Media in HR & RecruitmentAdoption of Social Media in HR & Recruitment
Adoption of Social Media in HR & Recruitment
 
AHRI - Social Media for Recruitment
AHRI - Social Media for RecruitmentAHRI - Social Media for Recruitment
AHRI - Social Media for Recruitment
 
Social Media Recruitment
Social Media RecruitmentSocial Media Recruitment
Social Media Recruitment
 
Social Media Survey Results Impactof Social Media And Recruitment
Social Media Survey Results  Impactof Social Media And RecruitmentSocial Media Survey Results  Impactof Social Media And Recruitment
Social Media Survey Results Impactof Social Media And Recruitment
 
Using social media for recruitment
Using social media for recruitmentUsing social media for recruitment
Using social media for recruitment
 
Social Media & Recruitment, A Match Made In Heaven?
Social Media & Recruitment, A Match Made In Heaven? Social Media & Recruitment, A Match Made In Heaven?
Social Media & Recruitment, A Match Made In Heaven?
 
Recruitment and social media
Recruitment and social mediaRecruitment and social media
Recruitment and social media
 
Breakfast with The FIRM - Social media for Recruitment
Breakfast with The FIRM - Social media for RecruitmentBreakfast with The FIRM - Social media for Recruitment
Breakfast with The FIRM - Social media for Recruitment
 
Social Media & Recruitment: Global Trends and Opportunities
Social Media & Recruitment: Global Trends and OpportunitiesSocial Media & Recruitment: Global Trends and Opportunities
Social Media & Recruitment: Global Trends and Opportunities
 
Career Sites, Recruiting Strategy & The Candidate Experience
Career Sites, Recruiting Strategy & The Candidate ExperienceCareer Sites, Recruiting Strategy & The Candidate Experience
Career Sites, Recruiting Strategy & The Candidate Experience
 
SHRM Survey Findings: Using Social Media for Talent Acquisition—Recruitment a...
SHRM Survey Findings: Using Social Media for Talent Acquisition—Recruitment a...SHRM Survey Findings: Using Social Media for Talent Acquisition—Recruitment a...
SHRM Survey Findings: Using Social Media for Talent Acquisition—Recruitment a...
 
Social Media As A Recruitment Tool
Social Media As A Recruitment ToolSocial Media As A Recruitment Tool
Social Media As A Recruitment Tool
 

Ähnlich wie How to leverage Social media for Recruitment - the BraveNewTalent way

workshop on Social media for HR executives
workshop on Social media for HR executives workshop on Social media for HR executives
workshop on Social media for HR executives Gautam Ghosh
 
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd March
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd MarchIbm Swg Social Media Marketing Delphine Remy Boutang 3rd March
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd Marchguestca2060b
 
Recruitment through Social Media
Recruitment through Social MediaRecruitment through Social Media
Recruitment through Social MediaArindam Ghose
 
Social Media in Recruiting
Social Media in RecruitingSocial Media in Recruiting
Social Media in Recruitingdigiqom
 
Social Networking and the Job Search
Social Networking and the Job SearchSocial Networking and the Job Search
Social Networking and the Job SearchDavid Swinney
 
HR and Social Networking
HR and Social NetworkingHR and Social Networking
HR and Social NetworkingGautam Ghosh
 
Social Media Presention to the Georgai Psychological Association
Social Media Presention to the Georgai Psychological AssociationSocial Media Presention to the Georgai Psychological Association
Social Media Presention to the Georgai Psychological Associationinnoloft
 
online employability
online employability online employability
online employability Lisa Harris
 
Social Media for HR masterclass to Philips India HR Team
Social Media for HR masterclass to Philips India HR TeamSocial Media for HR masterclass to Philips India HR Team
Social Media for HR masterclass to Philips India HR TeamGautam Ghosh
 
IBM Web 2 0 Goes To Work
IBM  Web 2 0 Goes To WorkIBM  Web 2 0 Goes To Work
IBM Web 2 0 Goes To WorkGina Poole
 
Building a professional digital profile
Building a professional digital profileBuilding a professional digital profile
Building a professional digital profileLisa Harris
 
Saas social hr
Saas social hrSaas social hr
Saas social hrAda Lim
 
Social Media Hands-On Workshop - Sept 2010
Social Media Hands-On Workshop - Sept 2010Social Media Hands-On Workshop - Sept 2010
Social Media Hands-On Workshop - Sept 2010Donny Shimamoto
 
PINAR AKKAYA - A Tale Of Getting Connected
PINAR AKKAYA - A Tale Of Getting ConnectedPINAR AKKAYA - A Tale Of Getting Connected
PINAR AKKAYA - A Tale Of Getting ConnectedPinar AKKAYA
 
Social media for recruitment presentation - Leveraging social media for recru...
Social media for recruitment presentation - Leveraging social media for recru...Social media for recruitment presentation - Leveraging social media for recru...
Social media for recruitment presentation - Leveraging social media for recru...SocialB
 
Social media in recruiting
Social media in recruitingSocial media in recruiting
Social media in recruitingSneha Joy
 

Ähnlich wie How to leverage Social media for Recruitment - the BraveNewTalent way (20)

workshop on Social media for HR executives
workshop on Social media for HR executives workshop on Social media for HR executives
workshop on Social media for HR executives
 
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd March
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd MarchIbm Swg Social Media Marketing Delphine Remy Boutang 3rd March
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd March
 
Recruitment through Social Media
Recruitment through Social MediaRecruitment through Social Media
Recruitment through Social Media
 
Social Media in Recruiting
Social Media in RecruitingSocial Media in Recruiting
Social Media in Recruiting
 
HR and Social Media
HR and Social MediaHR and Social Media
HR and Social Media
 
Social Networking and the Job Search
Social Networking and the Job SearchSocial Networking and the Job Search
Social Networking and the Job Search
 
HR and Social Networking
HR and Social NetworkingHR and Social Networking
HR and Social Networking
 
Social Media Presention to the Georgai Psychological Association
Social Media Presention to the Georgai Psychological AssociationSocial Media Presention to the Georgai Psychological Association
Social Media Presention to the Georgai Psychological Association
 
Hrm b03(1)
Hrm b03(1)Hrm b03(1)
Hrm b03(1)
 
online employability
online employability online employability
online employability
 
Social Media for HR masterclass to Philips India HR Team
Social Media for HR masterclass to Philips India HR TeamSocial Media for HR masterclass to Philips India HR Team
Social Media for HR masterclass to Philips India HR Team
 
Social Media for HR
Social Media for HRSocial Media for HR
Social Media for HR
 
IBM Web 2 0 Goes To Work
IBM  Web 2 0 Goes To WorkIBM  Web 2 0 Goes To Work
IBM Web 2 0 Goes To Work
 
Building a professional digital profile
Building a professional digital profileBuilding a professional digital profile
Building a professional digital profile
 
Saas social hr
Saas social hrSaas social hr
Saas social hr
 
Social Media Hands-On Workshop - Sept 2010
Social Media Hands-On Workshop - Sept 2010Social Media Hands-On Workshop - Sept 2010
Social Media Hands-On Workshop - Sept 2010
 
PINAR AKKAYA - A Tale Of Getting Connected
PINAR AKKAYA - A Tale Of Getting ConnectedPINAR AKKAYA - A Tale Of Getting Connected
PINAR AKKAYA - A Tale Of Getting Connected
 
Social media for recruitment presentation - Leveraging social media for recru...
Social media for recruitment presentation - Leveraging social media for recru...Social media for recruitment presentation - Leveraging social media for recru...
Social media for recruitment presentation - Leveraging social media for recru...
 
Talent Conclave
Talent ConclaveTalent Conclave
Talent Conclave
 
Social media in recruiting
Social media in recruitingSocial media in recruiting
Social media in recruiting
 

Mehr von Gautam Ghosh

HR and Technology - The changes impacting work, careers and organizations
HR and Technology - The changes impacting work, careers and organizationsHR and Technology - The changes impacting work, careers and organizations
HR and Technology - The changes impacting work, careers and organizationsGautam Ghosh
 
Social Media for Training Managers
Social Media for Training ManagersSocial Media for Training Managers
Social Media for Training ManagersGautam Ghosh
 
Nhrd journal aug 2013
Nhrd journal aug 2013Nhrd journal aug 2013
Nhrd journal aug 2013Gautam Ghosh
 
My blogging journey - Article I wrote for The Smart Manager magazine
My blogging journey - Article I wrote for The Smart Manager magazineMy blogging journey - Article I wrote for The Smart Manager magazine
My blogging journey - Article I wrote for The Smart Manager magazineGautam Ghosh
 
Employee Advocacy for Social Business Success - Presentation at Dachis Group'...
Employee Advocacy for Social Business Success - Presentation at Dachis Group'...Employee Advocacy for Social Business Success - Presentation at Dachis Group'...
Employee Advocacy for Social Business Success - Presentation at Dachis Group'...Gautam Ghosh
 
How Human Resources can help craft social business
How Human Resources can help craft social businessHow Human Resources can help craft social business
How Human Resources can help craft social businessGautam Ghosh
 
Innovation through social networking
Innovation through social networkingInnovation through social networking
Innovation through social networkingGautam Ghosh
 
Social Media and Corporate learning & development
Social Media and Corporate learning & developmentSocial Media and Corporate learning & development
Social Media and Corporate learning & developmentGautam Ghosh
 
totus HR School Calendar of offerings
totus HR School Calendar of offeringstotus HR School Calendar of offerings
totus HR School Calendar of offeringsGautam Ghosh
 
totus HR School Corporate brochure
totus HR School Corporate brochuretotus HR School Corporate brochure
totus HR School Corporate brochureGautam Ghosh
 
Talent Attraction and Employer Branding by Leveraging Online Talent Communities
Talent Attraction and Employer Branding by Leveraging Online  Talent CommunitiesTalent Attraction and Employer Branding by Leveraging Online  Talent Communities
Talent Attraction and Employer Branding by Leveraging Online Talent CommunitiesGautam Ghosh
 
Social recruiting india social summit 2012 by gautamghosh
Social recruiting india social summit 2012 by gautamghoshSocial recruiting india social summit 2012 by gautamghosh
Social recruiting india social summit 2012 by gautamghoshGautam Ghosh
 
Communities using social media - gautam ghosh
Communities using social media - gautam ghoshCommunities using social media - gautam ghosh
Communities using social media - gautam ghoshGautam Ghosh
 
Social Employee engagement - Using social media tools for Employee Engagement...
Social Employee engagement - Using social media tools for Employee Engagement...Social Employee engagement - Using social media tools for Employee Engagement...
Social Employee engagement - Using social media tools for Employee Engagement...Gautam Ghosh
 
The social business employee manifesto
The social business employee manifestoThe social business employee manifesto
The social business employee manifestoGautam Ghosh
 
Why organizations 2.0
Why organizations 2.0Why organizations 2.0
Why organizations 2.0Gautam Ghosh
 
Social Businesses: 2020 Social's report on IT Brands Mentions on Social Media...
Social Businesses: 2020 Social's report on IT Brands Mentions on Social Media...Social Businesses: 2020 Social's report on IT Brands Mentions on Social Media...
Social Businesses: 2020 Social's report on IT Brands Mentions on Social Media...Gautam Ghosh
 
2020 Social Employment Brand Listening Report
2020 Social Employment Brand Listening Report2020 Social Employment Brand Listening Report
2020 Social Employment Brand Listening ReportGautam Ghosh
 

Mehr von Gautam Ghosh (20)

HR and Technology - The changes impacting work, careers and organizations
HR and Technology - The changes impacting work, careers and organizationsHR and Technology - The changes impacting work, careers and organizations
HR and Technology - The changes impacting work, careers and organizations
 
Social Media for Training Managers
Social Media for Training ManagersSocial Media for Training Managers
Social Media for Training Managers
 
Nhrd journal aug 2013
Nhrd journal aug 2013Nhrd journal aug 2013
Nhrd journal aug 2013
 
Social hr for ril
Social hr for rilSocial hr for ril
Social hr for ril
 
My blogging journey - Article I wrote for The Smart Manager magazine
My blogging journey - Article I wrote for The Smart Manager magazineMy blogging journey - Article I wrote for The Smart Manager magazine
My blogging journey - Article I wrote for The Smart Manager magazine
 
Employee Advocacy for Social Business Success - Presentation at Dachis Group'...
Employee Advocacy for Social Business Success - Presentation at Dachis Group'...Employee Advocacy for Social Business Success - Presentation at Dachis Group'...
Employee Advocacy for Social Business Success - Presentation at Dachis Group'...
 
How Human Resources can help craft social business
How Human Resources can help craft social businessHow Human Resources can help craft social business
How Human Resources can help craft social business
 
Innovation through social networking
Innovation through social networkingInnovation through social networking
Innovation through social networking
 
Social Media and Corporate learning & development
Social Media and Corporate learning & developmentSocial Media and Corporate learning & development
Social Media and Corporate learning & development
 
totus HR School Calendar of offerings
totus HR School Calendar of offeringstotus HR School Calendar of offerings
totus HR School Calendar of offerings
 
totus HR School Corporate brochure
totus HR School Corporate brochuretotus HR School Corporate brochure
totus HR School Corporate brochure
 
Talent Attraction and Employer Branding by Leveraging Online Talent Communities
Talent Attraction and Employer Branding by Leveraging Online  Talent CommunitiesTalent Attraction and Employer Branding by Leveraging Online  Talent Communities
Talent Attraction and Employer Branding by Leveraging Online Talent Communities
 
Social recruiting india social summit 2012 by gautamghosh
Social recruiting india social summit 2012 by gautamghoshSocial recruiting india social summit 2012 by gautamghosh
Social recruiting india social summit 2012 by gautamghosh
 
Communities using social media - gautam ghosh
Communities using social media - gautam ghoshCommunities using social media - gautam ghosh
Communities using social media - gautam ghosh
 
social
socialsocial
social
 
Social Employee engagement - Using social media tools for Employee Engagement...
Social Employee engagement - Using social media tools for Employee Engagement...Social Employee engagement - Using social media tools for Employee Engagement...
Social Employee engagement - Using social media tools for Employee Engagement...
 
The social business employee manifesto
The social business employee manifestoThe social business employee manifesto
The social business employee manifesto
 
Why organizations 2.0
Why organizations 2.0Why organizations 2.0
Why organizations 2.0
 
Social Businesses: 2020 Social's report on IT Brands Mentions on Social Media...
Social Businesses: 2020 Social's report on IT Brands Mentions on Social Media...Social Businesses: 2020 Social's report on IT Brands Mentions on Social Media...
Social Businesses: 2020 Social's report on IT Brands Mentions on Social Media...
 
2020 Social Employment Brand Listening Report
2020 Social Employment Brand Listening Report2020 Social Employment Brand Listening Report
2020 Social Employment Brand Listening Report
 

Kürzlich hochgeladen

Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 

Kürzlich hochgeladen (20)

Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 

How to leverage Social media for Recruitment - the BraveNewTalent way

  • 1. Gautam Ghosh India Marketing Lead and Platform Evangelist
  • 2. Society is undergoing dramatic change FROM TO Passive recipients of Active knowledge information sharers/drivers Constrained by natural Borderless (or psychological) boundaries Face to face ‘Invisible’ Living within our means Have It All Job for Life Continuous Learning
  • 3. Tomorrow’s consumers are today’s digital natives
  • 4. The Digital Natives 96% of them have joined a social network Gen Y’ers at university spend longer on social networks than in lectures
  • 7. Social Business Social Media Marketing Enterprise And Social CRM 2.0 Talent Communities
  • 8. Key facts for candidate use of Social Media 14% of job seekers devote all of their time searching on social media sites 31% use Linkedin to search for jobs and manage their professional networks 18% of jobseekers use Facebook to search for jobs An estimation of 50% of hires are through referrals. Facebook and Linkedin uncover unknown connections and can be the key to getting the right job * Sourced from: Simply Hired, 2010 & Networkmarketingjobs.com
  • 9. The development of the Recruitment market
  • 10. Recruitment is changing Old model Social Recruiting
  • 11. People connect on social networks 350 300 250 200 Number of Active Users in India 150 Facebook – 35 M 100 Job Boards – 2 million 50 0 2007 2008 2009 2010 2011 Job Board Facebook
  • 12. Talent communities People from career database People People from social visiting networks website Content & Videos Branded Talent Jobs posted from social Community networks
  • 13. Content, Conversations Company Develop People interested Employees Engage Attract People with Skills
  • 14. Employment Branding: EMC External employment branding - encourages bloggers to act as organic brand ambassadors EMC Careers - YouTube - Twitter - Facebook - Wordpress - LinkedIn Help Save Nick Glasgow – a social media campaign to save an employee suffering from cancer http://www.slideshare.net/pollypearson/social-media-strategy-and-execution-for-branding-engagement- and-recruiting
  • 15. Showcase work culture- Employee blogs HR and recruitment focused community platform Source: http://www.microspotting.com/
  • 16. Connect recruiters with potential employees Social recruitment platform for potential employees. Recruiters help with job-hunting, resume writing, interview preparation, etc Share upcoming job fairs, events, vacancies Source: http://microsoftjobsblog.com/
  • 17. Onboarding Candidates Idea: Discussion forum on relevant topics Reference: Infosys campus connect forum Source: http://campusconnect.infosys.com/forum/
  • 18. Listen and Respond to Conversations Across different forums, social networks, ? PROBLEM platforms on the social web Use listening tools to figure out what current and prospective employees are saying about your culture, nature and type of work, and other SOLUTION competitors for your talent.
  • 19. Listening to the social web Use tools like Buzzstream, Techrigy or Radian6 to conduct these searches. Build a process that would empower users to respond and participate in the conversation
  • 20. Finding & Attracting good talent – How? “Great Talent Knows Other Great Talent” •Identify, create and participate in conversations in relevant online communities •Showcase organizational culture on own community and on social outposts •Advocacy program to build pipeline •Talent identification campaigns
  • 21. Be present where talent can find you Listen in on communities relevant to your business Identify active contributors to the community Encourage your employees to participate in such forums Project your company as a thought leader http://drupalmodules.com/ http://knowledgemanagement.ittoolbox.com/
  • 22. Idea: Social aggregation on Corporate site Online platform that aggregates conversations mentioning : Company brand/product Clients/custo mers http://beta.cpbgroup.com/#cpb
  • 23. Social aggregation on Corporate site Twitter on Zappos: Online platform that aggregates all twitter mentions of : Zappos Related brands/prod ucts Clients/custo mers http://twitter.zappos.com/
  • 24. Showcase work culture- Employee blogs HR and recruitment focused community platform Empower employees to share their work to showcase how exciting it is to work http://www.microspotting.com/
  • 25. Talent Identification Contest Idea: Launch a series of user generated contest resulting in exciting jobs Reference: Severus Credit Union launched the contest and made the winners their spokesperson http://www.youngfreealberta.com/
  • 26. Engaging with active prospects •Connect active prospects with recruiters •Connect active prospects with current employees •Social background check and evaluation
  • 27. Using a Twitter Account
  • 28. Using a Facebook Page Targets Asia Pacific candidates Needs effort for engagement
  • 29. Social background check & evaluation Use social tools for a thorough background check on potential recruits - Personal blogs -LinkedIn recommendations -Group memberships on LinkedIn -Tweeting pattern
  • 30. THANK YOU! T: 91-97422-39954 Email: Gautam@BraveNewTalent.com Twitter: @GautamGhosh Blog: http://www.gautamblogs.com Facebook: http://www.facebook.com/HR.Blogger

Hinweis der Redaktion

  1. In 60 days in May 2009 Facebook doubled from 1.5 million to 3.2 million