How can Small and Medium Business Enterprises Leverage Social Media and the power of Online Communities - Thoughts by 2020 Social
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How can Small and Medium Business Enterprises Leverage Social Media and the power of Online Communities and Social Technolohies to achieve their business objectives - increased sales, lower costs
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How can Small and Medium Business Enterprises Leverage Social Media and the power of Online Communities - Thoughts by 2020 Social
- 1. Social Media for Small and Medium Businesses January 2010
- 2. Who Are We Public Relations Strategy & Marketing Strategy & Marketing Sunil Agarwal Managing Director IITD, IIMA, MD of 20:20 Media Gaurav Mishra CEO IIMB, Tata Group, Yahoo! Fellow at Georgetown Dave Evans Consulting Director Author of ‘Social Media Marketing: An Hour a Day’ Organizational Development Product Management Enterprise Software Gautam Ghosh Consultant XLRI, Deloitte, HP, Dell Upasana Taku Consultant Stanford, PayPal, HSBC KaushalSarda Consultant Capgemini CRM, Uhuroo Founder
- 3. What Do We Do We build and nurture online communities for clients help them build strong long-term relationships with customers, partners and employees to catalyze collaboration and innovation trigger trial and purchase and drive loyalty and advocacy.
- 4. Five Reasons Why Business is Social ! Consumer Generated Content Collaboration Collective Intelligence Community Conversation
- 5. What can Small Businesses Do ? Some Thoughts
- 6. Build a Social Platform to Connect Multiple Campaigns The big idea is to build a social platform to connect multiple campaigns. The campaigns bring in members; the social platform ensures that they stay. Campaign 3 Campaign 2 Campaign 1 Attention Time
- 8. What can Small Businesses Do? 1. Profiles 4. Integration with social platforms 2. Reputation systems 5. Social CRM On Social Outposts In the network 3. Ideation platform / Support platforms 6. Social advertising
- 9. Integration with LinkedIn Source: http://advertising.linkedin.com/bizspark Targeted CPC LinkedIn ads to drive leads to expert profile. Direct interaction between experts and developers.
- 10. Integration With LinkedIn Source: http://2020social.com/lead-generation Targeted CPC LinkedIn ads to drive leads to landing page Integration with community using LinkedIn API
- 11. Integration With Twitter Source: http://exectweets.com and http://venturemaven.com Community built around aggregation of tweets related to a professional group, event or keyword. Voting, commenting and sharing on the aggregated tweets.